Experience

HRA Group

• Canada
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Creative Marketing Manager

  • Dec 2019 - Present

  HRA Group is a global business spanning the entire diamond supply chain from rough trading and diamond manufacturing to polished diamonds and diamond jewellery. Currently, I oversee and execute the marketing efforts of the company, with a particular focus on our Dialog subscription service and our retail store, the NWT Diamond and Jewellery Centre. My work spans everything from brand strategy, ad campaigns, content creation, social media management, internal communications, training support, and more.

• Creative Marketing Lead

  • Dec 2017 - Dec 2019

  Executed various marketing projects such as the branding refresh and website refresh for our Canadian Rocks jewellery brand, e-commerce content production (photography and videography), and new web projects for internal and external clients (mycanadiandiamond.com).

• Marketing Coordinator

  • Dec 2016 - Dec 2017

  Expanding my role as the Social Media and Content Coordinator to incorporate more marketing-focused and creative projects for the company's various brands. Projects have included:• Concept development, production and casting the first campaign video for Canadian Rocks• Video creation for the various collections within the Canadian Rocks brand• Training video creation for the Canadian Rocks brand• Photography, casting and design of the first lifestyle lookbook for the Canadian Rocks brand

• Social Media and Content Coordinator

  • Jan 2016 - Dec 2016

  As the sole person heading the company's social media initiatives, I developed the overall strategy and plan, reported on analytics and data insights, developed paid advertisement campaigns, and worked on all aspects of day-to-day community management. I also created all visual content for our social media initiatives for the Canadian Rocks jewellery brand. This includes concept development, photography, editing, prop styling, art direction, and photoshoot coordination. In addition, I created social media assets for Forevermark (part of The De Beers Group of Companies) that have been shared on their own social media platforms.



Freelance

• Content Creator

  • Nov 2015 - Present

  In terms of written content, I write lifestyle-focused articles for a variety of clients. For visual content, I create stories through visual imagery, from art direction to prop styling to photography. As an Instagram content creator, I've partnered with numerous brands on various campaigns across product categories like skincare, lifestyle and fashion. Such brands include AG Care, Vichy, Fable, and more. In terms of written content, I write lifestyle-focused articles for a variety of clients. For visual content, I create stories through visual imagery, from art direction to prop styling to photography. As an Instagram content creator, I've partnered with numerous brands on various campaigns across product categories like skincare, lifestyle and fashion. Such brands include AG Care, Vichy, Fable, and more.



City of Surrey

• Canada
• Government Administration
• 700 & Above Employee

• Independent Contractor

  • Nov 2015 - Jan 2016

  Working off-site, I am assisting the Web Team with the migration of information pertaining to commercial and residential building permits to OpenText, the City of Surrey's CMS. Working off-site, I am assisting the Web Team with the migration of information pertaining to commercial and residential building permits to OpenText, the City of Surrey's CMS.



Quietly Media Inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Editorial Intern

  • Jun 2015 - Oct 2015

  Over the course of three and a half months, I edited a large number of articles on a variety of topics, from internet security to digital marketing. Doing so, I ensured that the content was factually correct, that it aligned with the voice and style of our clients and that it met their needs. When required, I also took on writing responsibilities for a couple of clients, producing high-quality content to power their blogs. Over the course of three and a half months, I edited a large number of articles on a variety of topics, from internet security to digital marketing. Doing so, I ensured that the content was factually correct, that it aligned with the voice and style of our clients and that it met their needs. When required, I also took on writing responsibilities for a couple of clients, producing high-quality content to power their blogs.



Simon Fraser University

• Canada
• Higher Education
• 700 & Above Employee

• Special Events and Research Assistant, External Relations

  • Apr 2014 - Aug 2014

  As the Special Events and Research Assistant, I assisted the Associate VP of External Relations with the research and planning of SFU's 50th Anniversary. This included meeting with various units and departments across SFU's three campuses, researching similar events and their feasibility, compiling programming ideas for the 50th Anniversary festivities, and assisting certain units/departments with the planning of their initiatives. As the Special Events and Research Assistant, I assisted the Associate VP of External Relations with the research and planning of SFU's 50th Anniversary. This included meeting with various units and departments across SFU's three campuses, researching similar events and their feasibility, compiling programming ideas for the 50th Anniversary festivities, and assisting certain units/departments with the planning of their initiatives.



Simon Fraser University

• Canada
• Higher Education
• 700 & Above Employee

• Freelance Print Designer

  • May 2013 - Dec 2013

  Assisted the Communication Services team with the production of print materials for various university events and departments. Such materials include recruitment posters, postcards, signs, and handouts.

• Web Project Assistant, Communication Services

  • May 2012 - Apr 2013

  As part of the Communication Services team in Student Services, I was mainly responsible for the maintenance of content of the many websites under Student Services. This included updating existing content on websites, creating new pages, and migrating pages from the old server to CQ. Other tasks included training employees on CQ, updating graphics on various pages, and creating print materials for other departments in Student Services.



Holt Renfrew

• Canada
• Retail
• 700 & Above Employee

• Personal Shopping Assistant

  • Apr 2011 - Aug 2011

  During my time at Holt Renfrew, I provided excellent customer service by assisting with all of the clients' needs, not limited to fashion, to ensure client loyalty. I also prepared and coordinated all outfit and cosmetics requirements for client appointments. On behalf of the personal shopper, I reviewed and handled all correspondence between other employees and stores. During my time at Holt Renfrew, I provided excellent customer service by assisting with all of the clients' needs, not limited to fashion, to ensure client loyalty. I also prepared and coordinated all outfit and cosmetics requirements for client appointments. On behalf of the personal shopper, I reviewed and handled all correspondence between other employees and stores.