Experience

SPROCKIT

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Head of Operations, Marketing + Events

  • May 2020 - Present

• Consultant

  • Mar 2020 - May 2020

  A bespoke corporate + startup business development partner, SPROCKIT curates and matches corporations’ unique pain points, critical initiatives and opportunities with market-tested startup solutions – fast-tracking innovation discovery and engagement. SPROCKIT facilitates innovation discovery between Media + Entertainment companies like Comcast NBC Universal, Verizon, Samsung and others, and highly vetted emerging tech startup companies to drive business results for both.SPROCKIT startup cohorts have raised over $2B, with $1B raised after joining SPROCKIT. Seven exits in the summer of 2019 alone, with 29 total, all within an average of 2 years of their SPROCKIT participation. Show less



Independent Consultant

• Event Managment / Marketing & Promotions

  • Jan 2015 - Present

  Produced invitation-only, curated B2B conferences for participants in the Health & Wellness, Financial and Technology industries hosted at iconic financial locations including NYSE and NASDAQ. Oversaw all operations and event logistics including sponsorship, media and marketing opportunities, creative and website development. Produced invitation-only, curated B2B conferences for participants in the Health & Wellness, Financial and Technology industries hosted at iconic financial locations including NYSE and NASDAQ. Oversaw all operations and event logistics including sponsorship, media and marketing opportunities, creative and website development.



National Basketball Association (NBA)

• United States
• Spectator Sports
• 700 & Above Employee

• Manager, Marketing Partnerships

  • Jun 1999 - Jul 2000

  Developed and executed integrated marketing strategies and promotional programs to build NBA and WNBA sponsors and marketing partners’ respective brands and businesses. Leveraged NBA/WNBA assets including: players, in-arena promotions, website development, television and public relations.

• Manager, Promotions (WNBA)

  • May 1998 - Jun 1999

  Designed, launched and managed League’s national fitness initiative, WNBA Be Active. Implemented the Be Active program nationally conducting community youth fitness events utilizing WNBA players to generate positive public and community relations for league and sponsor and to bring increased awareness to importance of physical fitness.

• Manager, Team Operations (WNBA)

  • Jan 1997 - May 1998

  Member of the league operations launch team for the WNBA’s inaugural season. Assisted with the coordination of team sales, marketing and promotional programs to ensure uniform league-wide strategy and implementation. Provided pre-event operational support and on-site execution for major NBA and WNBA international and national events and initiatives.

• Manager, International Public Relations

  • Apr 1991 - Jan 1997

  League liaison between international media and NBA team public relations departments. Coordinated international media credentialing, information and interview requests for all 29 teams. Cultivated and managed strategic relationships with media contacts in emerging international markets. Provided pre-event assistance and on-site public relations support at NBA international events.