Nicole Abea

Marketing Manager at Hopeless Records
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Location
Los Angeles Metropolitan Area, US

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Experience

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2019 - Present

    • Social Media Manager
      • Aug 2016 - Sep 2019

      // Created and curated creative content plans to drive audience engagement and raise awareness for releases.// Worked with our six worldwide label managers and content coordinators at DSPs to coordinate all promotional content.// Worked with internal merch team to build campaigns, create promo assets, and book ads to drive sales to our multiple merch stores.// Responsible for handling brand assets for our 30+ bands, using these assets to make graphics for all major social platforms.// Worked with bands to develop strategies for implementing their unique visual brand, voice, and "vibe" across social platforms.

    • Creative Marketing Intern
      • Jan 2016 - Aug 2016

      // Engaged directly with fans on our major platforms.// Gathered on-site social content from live events, as well as UGC content for sharing on Hopeless and band socials.// Designed social and ad assets for a wide variety of print and digital platforms, including Spotify ads, swipe-up Instagram assets, promotional posters, and more.// Coordinated worldwide fan giveaways for multiple campaigns.

    • United States
    • Fundraising
    • 1 - 100 Employee
    • Design Intern
      • 2016 - 2016

      // Utilized custom photo content to create digital ad assetsfor Omaze’s digital platforms.// Worked directly with the creative team to prep digital image assets for marketing and ad teams.// Assisted the creative team with prepping merchandise art files for print. // Utilized custom photo content to create digital ad assetsfor Omaze’s digital platforms.// Worked directly with the creative team to prep digital image assets for marketing and ad teams.// Assisted the creative team with prepping merchandise art files for print.

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Social Media Intern
      • Jun 2015 - Dec 2015

      // Created assets for all of KAB’s digital content platforms, including infographics, newsletters, video updates,and lifestyle images.// Designed and ordered large format print materials for KAB’s traveling information booth.// Developed the visual branding assets for the Brewbies Pint Club campaign, including buttons, web assets, and flyers.// Assembled and shipped sponsor packages and promotional kits. // Created assets for all of KAB’s digital content platforms, including infographics, newsletters, video updates,and lifestyle images.// Designed and ordered large format print materials for KAB’s traveling information booth.// Developed the visual branding assets for the Brewbies Pint Club campaign, including buttons, web assets, and flyers.// Assembled and shipped sponsor packages and promotional kits.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Design Intern
      • May 2015 - Aug 2015

      // Designed and delivered original web graphics, presentation decks and promotional brand materials for Prosum and prosum.com.// Assisted in the initial research, layout, and design phases for new client projects, including the ‘League of Legends’ art book and VCA Animal Hospital B2B brand assets.// Created, curated, and posted content across the All Boats Rise social media channels. // Designed and delivered original web graphics, presentation decks and promotional brand materials for Prosum and prosum.com.// Assisted in the initial research, layout, and design phases for new client projects, including the ‘League of Legends’ art book and VCA Animal Hospital B2B brand assets.// Created, curated, and posted content across the All Boats Rise social media channels.

    • Retail Groceries
    • 700 & Above Employee
    • Service Deli Clerk
      • Aug 2014 - May 2015

      // Provided fast and friendly customer service for the service deli counter, serving hot and cold foods to walk-up customers.// In charge of receiving and filling large orders.// Responsible for making sure work area and food cases were clean and fully stocked at all times. // Provided fast and friendly customer service for the service deli counter, serving hot and cold foods to walk-up customers.// In charge of receiving and filling large orders.// Responsible for making sure work area and food cases were clean and fully stocked at all times.

Education

  • Otis College of Art and Design
    Bachelor's degree, Graphic Design
    2012 - 2016
  • Otis College of Art and Design
    Bachelor of Fine Arts (BFA), Communication Arts (Graphic Design), Minor in Art History
    2012 - 2016

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