Experience

Lucia Entertainment

• United States
• Entertainment Providers
• 1 - 100 Employee

• Co-Founder & CEO

  • Jan 2017 - Present

  Lucia Entertainment is a production company focused on full-service content creation and distribution for branded entertainment and television. Co-founded by Emmy-nominated producer Leif Lindhjem (LOVE IS BLIND) and entertainment media executive Nicole Winters, Lucia has expertise in creative development, quality storytelling, production, post-production, and partner-driven distribution. Lucia actively engages across multiple platforms for an ever-evolving digital space. Lucia has worked with global clients like Amazon, Barclays, and Coca-Cola to start-ups and non-profit organizations. Lucia also has a consulting and management arm that advises on growth strategy and brand partnerships for select media companies and content creators. Show less



Go Green Productions

• Entertainment

• Co-Creator & Executive Producer

  • Oct 2020 - Present

  “Go Green,” is a new digital series aimed at inspiring Americans to reduce their carbon footprint, save money, and live a healthy life through clean energy solutions — with an assist from actors Mark Ruffalo and Don Cheadle, who make cameo appearances in the show. The unscripted, short-form digital home makeover series is created by Lucia Entertainment and co-produced by The Solutions Project, a non-profit organization co-founded by Ruffalo and which counts Cheadle among its board members. The Solutions Project’s mission is to accelerate the transition to 100% clean energy and equitable access to healthy air, water, and soils by supporting climate-justice organizations. The first two “Go Green” episodes are available for free viewing on YouTube, Instagram’s IGTV, and across social channels. The series is supported by the Los Angeles Department of Water and Power (LADWP) as well as Enel X (which makes the Juicebox electric vehicle charging stations), Mitsubishi Electric, PCS Energy, TownSteel and HVAC contractors Ed & Ed Brothers. Show less



Deadline Hollywood

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• VP, Global Strategic Partnerships - DEADLINE / Penske Media Corp

  • Mar 2022 - May 2022

  • Hired to develop and lead consumer division through strategic go to market offerings on and off line that generate new revenue, brand partnerships, and company IP. • Created new product offerings that drove new client opportunities and strategically aligned with company vision. • Collaborate with PMC cross-functional teams to bring 360 campaigns to market and increase customer retention. • Oversee all non-endemic verticals including Tech, CPG, Finance, Auto, E-Comm, Luxury, Sustainability, etc. Show less



Blippar

• United Kingdom
• Software Development
• 1 - 100 Employee

• Head of Experiential Marketing & Global Content Strategy

  • Nov 2016 - Dec 2017

  Lead consumer experiential marketing and content strategy. Developed Blippar's 12-month experiential marketing roadmap to reach a B2C audience, working directly with the Global CMO and UX/UI team to identify target markets for newly launched AR products including face recognition and UGC. Responsible for managing P&Ls, agency and vendor relations while simultaneously integrating strategic partners. Lead consumer experiential marketing and content strategy. Developed Blippar's 12-month experiential marketing roadmap to reach a B2C audience, working directly with the Global CMO and UX/UI team to identify target markets for newly launched AR products including face recognition and UGC. Responsible for managing P&Ls, agency and vendor relations while simultaneously integrating strategic partners.



TheWrap.com

• United Arab Emirates
• Architecture and Planning

• Director, Sales, Branded Entertainment & Experiential

  • Jul 2013 - Dec 2016

  Digital Media: Managed and drove new product revenue for top tier entertainment clients and agencies including HBO, Netflix, Amazon, FOX, American Airlines, Carat, OMD, PHD across all digital platforms. Experiential: Lead all efforts for TheWrap's experiential activations. Produced, managed, and monetized Sundance Film Festival, SXSW, and Toronto International Film Festival talent studios integrating partners like DELL, KIA, IndieGogo, SodaStream. Marketing: Developed distribution strategies against sold campaign with an emphasis in social media. Content: Re-formatted and monetized TheWrap's original series, 'Drinking with the Stars' and created brand deals, that became original programming including: 'Shot Topics' presented by Diageo; 'CloseUp' Series presented by 20th FOX & Open Road; 'Eyes & Ears on the Oscars' presented by Dolby; 'Wrapid Fir'e presented by DELL. Show less



Tribune Company, Los Angeles Times Media Group

• Sales Executive, Entertainment Advertising

  • Nov 2010 - Jul 2013

  Over the span of 3 years at LA Times, Nicole earned 4 promotions, rising from an Account Executive in Outside Sales with a $500,000 goal to an Account Executive in Film & Television with a $22 Million goal. One of the Times’ Top 10 digital sellers nominated to serve on their inaugural Digital Council. Over the span of 3 years at LA Times, Nicole earned 4 promotions, rising from an Account Executive in Outside Sales with a $500,000 goal to an Account Executive in Film & Television with a $22 Million goal. One of the Times’ Top 10 digital sellers nominated to serve on their inaugural Digital Council.


FOX Sports
• Broadcast Media Production and Distribution
• 700 & Above Employee
• Sales Marketing Coordinator

  • Jan 2007 - Oct 2009

Fox Sports Network
• United States
• Entertainment Providers
• 1 - 100 Employee
• Programming Coordinator

  • Jan 2006 - Dec 2006