Marketing Communications Manager

• May 2022 - Present

Media & Partner Relations Specialist

• Oct 2018 - May 2022

• Project Manager on digital savings initiative designed to promote PWC businesses & attractions and encourage local spending • Coordinates, creates, delivers, and reviews media, print, web, email, and social media content & marketing campaigns as part of the Marketing team. • Delivers media coverage through the management of media lists, pitching stories, hosting travel writers and media personalities, special events, and organizing familiarization tours. • Coordinates weekly/monthly/quarterly/annual reports of activities and performance for key stakeholders. • Manages 3rd party vendors and supervises marketing department interns. Show less

Marketing & Communications Specialist

• Jan 2015 - Oct 2018

• Assist in the management of the organization’s media lists, pitch stories about the destination to various media outlets and organize familiarization tours and travel writer visits. • Maintain, write & update content for website, newsletters, publications, and other marketing-related content and assets. • Assist in the development of the CVB’s annual social media plan and editorial calendar with guidance from Director. Manage the implementation of plan/calendar through various platforms that include but not limited to, Facebook, Twitter, YouTube, LinkedIn, and blogging to engage visitors. • Create and manage quarterly marketing reports to measure online advertising/web effectiveness through Google Analytics and other metrics set up. • Assist in the planning and organization of Marketing events and meetings, such as the annual Tourism Week luncheon • Assist Director in the research and development of the CVB’s annual Marketing and Communications plan and Advertising budget. Show less

Venue Coordinator

• Aug 2012 - Dec 2014

• Manage social media channels, website and web-based business accounts as needed. • Training all Tasting Room and Venue Coordinating Staff on POS system in tasting room for daily functionality and reporting. • Design and develop all marketing collateral for both event venue and tasting room. • Handle client contracts, payments and billing. • Provide tours and rental information to potential clients. • Organize and facilitate all on-site and off-site special events. • Customer service, public relations, and marketing support for property. Show less

Business Unit Administrative Assistant

• Mar 2012 - Sep 2012

• Create, edit and provide input based in established templates to agreements, scopes of service, project management plans, and other project documentation. • Assist in the preparation, copying, data entry and assembling of complex technical documents including reports, specifications, databases, and spreadsheets (including proficiency in graphing and charting functions of spreadsheets; graphics, tables, and figures in Word). • Assist in project setup, monitoring, maintaining project files, and closeout activities. • Organize, book, and facilitate travel, meetings and conference attendance for senior level staff. • Provide office support to project managers and client managers in business development efforts and administration activities. Show less

Executive Sales Administrator

• Aug 2008 - Mar 2012

• Coordinate employee events, customer appreciation events, marketing expos and community events. • Create and develop marketing collateral for sales team and internal events. • Support project managers, VP of Sales, District Sales Managers and Territory Managers in Northern Virginia as well as Atlanta, Georgia. • Analyze and review new contracts. Negotiate terms and conditions, as needed. • Troubleshoot service calls from customers. • Work with all levels of management, peers, and subordinates, to resolve issues in a timely and efficient manner. Show less

Bar Manager/ Bartender/Waitress

• Feb 2004 - Jul 2008

Handle $3,000 in daily receipts Oversee and train Bar staff, including bartenders and waitresses Open and close bar area Ensure customer satisfaction Conduct bar inventory and determine bar supply needs Negotiate with various suppliers and award supply orders Live Nation (Jiffy Lube Live Handle $3,000 in daily receipts Oversee and train Bar staff, including bartenders and waitresses Open and close bar area Ensure customer satisfaction Conduct bar inventory and determine bar supply needs Negotiate with various suppliers and award supply orders Live Nation (Jiffy Lube Live

Production Assistant

• May 2007 - Oct 2007

Assisted in backstage production details Worked directly with bands/tours and production staff Ensured client satisfaction Assisted in drawing up production schedules Determined the human and material resources needed Assisted in carrying out production schedules Assisted in backstage production details Worked directly with bands/tours and production staff Ensured client satisfaction Assisted in drawing up production schedules Determined the human and material resources needed Assisted in carrying out production schedules