Experience

Holistix

• Brazil
• Health, Wellness & Fitness
• 1 - 100 Employee

• Co-CEO, CMO

  • Jan 2019 - 5 years

  Brazil Founded in 2019, Holistix® is a wellness ecosystem dedicated to empowering people to create simple and healthy habits. Check us out: @holistix & www.holistix.com.br



Mãe Terra Produtos Naturais e Orgânicos

• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager @ Unilever

  • Jun 2017 - Jul 2018

  Marketing Manager @ Mãe Terra Naturals and Organics (Unilever’s global acquisition) • Brand management of Mãe Terra and portfolio (biscuits, granolas, snacks and culinary); • Unilever/Mãe Terra kick off: business model for Brazil and global pilots; • Team management responsible for: 1) Communication: events, branding strategy, campaign’s management, visual identity development; 2) Business & Products: pipeline development, business cases for launch and product’s launch; 3)… Show more Marketing Manager @ Mãe Terra Naturals and Organics (Unilever’s global acquisition) • Brand management of Mãe Terra and portfolio (biscuits, granolas, snacks and culinary); • Unilever/Mãe Terra kick off: business model for Brazil and global pilots; • Team management responsible for: 1) Communication: events, branding strategy, campaign’s management, visual identity development; 2) Business & Products: pipeline development, business cases for launch and product’s launch; 3) R&D: Innovation & Renovation technical team; 4) Nutrition: consumer contacts and pipeline nutritional review. Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Consumer Marketing Manager

  • Oct 2015 - Jun 2017

  São Paulo MOLICO and IDEAL brand management (dairy products for women and family) _Communication and branding strategy development and campaigns management; _Pipeline building, business cases and product launches; _Local and global business models management.

• Consumer Marketing Specialist

  • Jan 2014 - Sep 2015

  São Paulo Area, Brazil • IDEAL’s brand management (BOP powder milk segment) _Business Model strategic design, development and management by micro region; _Communication platform development and I&R pipeline design; _Business and Projects Leadership. • Special Projects for NINHO master brand (powder milk category) NESTLÉ BRAZIL #1 BUSINESS INCOME AND COMMUNICATION INVESTMENT _I&R projects leadership; _Brand’s digital platform planning and coordination; _Responsible for special projects… Show more • IDEAL’s brand management (BOP powder milk segment) _Business Model strategic design, development and management by micro region; _Communication platform development and I&R pipeline design; _Business and Projects Leadership. • Special Projects for NINHO master brand (powder milk category) NESTLÉ BRAZIL #1 BUSINESS INCOME AND COMMUNICATION INVESTMENT _I&R projects leadership; _Brand’s digital platform planning and coordination; _Responsible for special projects regarding branding and communication. • NINHO Fases sub brand (Growing Up Milks Category) coordination NESTLÉ BRAZIL #3 BRAND IN COMMUNICATION INVESTMENT _Brand’s local business and communication strategy development; _Strategic I&R pipeline development.

• Trainee

  • Jan 2012 - Dec 2013

  Trainee Leadership Program MARKETING - DAIRY BUSINESS UNIT (July – December, 2013) • NINHO Fases sub-brand coordination; • Trainee Projects: _NINHO Master Brand Consumer Promotion planning and execution; _Innovation & Renovation: Product pipeline design (2015) and projects kick off. DISTRIBUTION / GO TO MARKET (March – June, 2013) • Geomarketing project planning, execution and amendment: _Identify consumption potential in Nestlé’s Liquids Factories… Show more Trainee Leadership Program MARKETING - DAIRY BUSINESS UNIT (July – December, 2013) • NINHO Fases sub-brand coordination; • Trainee Projects: _NINHO Master Brand Consumer Promotion planning and execution; _Innovation & Renovation: Product pipeline design (2015) and projects kick off. DISTRIBUTION / GO TO MARKET (March – June, 2013) • Geomarketing project planning, execution and amendment: _Identify consumption potential in Nestlé’s Liquids Factories areas _Refine operation in terms of logistics and commercial strategy DEMAND & SUPPLY PLANNING (February, 2013) • Support of Dairy D&SP activities and Baseline tool development. LIQUID BEVERAGES FACTORY – Três Rios/RJ (November, 2012 – January, 2013) • Improvement plan design in order to reduce consumer’s complaints; • Development & execution of a kick off plan for Nestlé Continuous Excellence implementation. SALES (August – September, 2012) • São Paulo Sales Team main activities monitoring, including negotiations with clients; • Improvement plan design of the commercial strategy for Dairy Business Unit products. MERCHANDISING (June – July, 2012) • Sales Promoter in Key Account and regional clients in Fortaleza (Ceará, Northeast). DISTRIBUTION (April – May, 2012) • Involvement in all activities implemented in Nestlé’s distributors (Brokers) of São Paulo; • Performance analysis of incentive campaign for Brokers Sales Force and improvement plan development. TRADE MARKETING (February – March, 2012) • Cooking (Maggi soups) Category Management project development for Key Account client Walmart.



Boehringer Ingelheim

• Germany
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Analyst

  • May 2010 - Dec 2011

  São Paulo Area, Brazil Analyst II: July, 2011 – December, 2011 Analyst I: May, 2010 – June, 2011 • Management support of the #2 brand (income and investment) of the company in Brazil (Anador); • Leadership of projects regarding product innovation, visual identity and new business; • Budget and media investment control.

• Marketing Intern

  • May 2009 - Apr 2010

  São Paulo Area, Brazil



Syngenta

• Switzerland
• Farming
• 700 & Above Employee

• Supply Chain Intern

  • Sep 2008 - May 2009

  São Paulo Area, Brazil • Responsible for performance reports of Procurement department; • Supplier’s risk analysis development.