Experience

Sertainty Corporation

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• AVP, Corporate Communications and Brand Management

  • Aug 2021 - Present



Bridgestone

• Accounting
• 1 - 100 Employee

• Digital Brand Manager

  • Sep 2017 - Apr 2021

  Implement strategies and manage the day-to-day digital marketing efforts as they relate to online, including SEO/SEM, PPC ads, re-targeting display ads, Google display/engagement, social (both paid and organic), content development, and other digital advertising opportunities associated with web acquisition efforts aimed at increasing traffic and driving organic leads.Manage the company website, the content management system, and data assets, ensuring a seamless experience for customers (internal and external), prospects, and job seekers who visit our website.Define, monitor, track, and communicate conversion rates, campaign performance, and KPI performance on a regular basis in order to translate analytics into action-based insights.Implement and execute the social media strategy for the company.



HCA

• Accounting
• 100 - 200 Employee

• Content Strategist

  • Jan 2015 - Sep 2017

  Worked across the company-- including hospitals, physician practices, urgent care centers, and service lines -- to support marketing and operational goals through the curation, development, management and distribution of content and creative assets that increased engaged key audiences across digital and traditional platforms. Produced strategic content for:-HCA developed MyHealthOne patient portal -Websites-Social media-Digital marketing-Content marketing-Native advertising-E-Mail marketing-Traditional marketing (print, billboard, direct mail, etc.)I also worked collaboratively with corporate and division team leadership to serve their design needs and to develop creative and written campaign components. I regularly evaluated content and channel mix to optimize strategy and messaging and measured content ROI and campaign performance.



Uluro

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Social Media Manager

  • May 2010 - Feb 2015

  Advertising/Public Relations Assistant I Uluro/Transformations Inc. Create brochures, flyers, business cards, and newsletters. Managed all social media. Advertising/Public Relations Assistant I Uluro/Transformations Inc. Create brochures, flyers, business cards, and newsletters. Managed all social media.



Success Advertising Hawaii

• United States
• Advertising Services

• Account Executive

  • Apr 2013 - Oct 2014

  Brand development, web site traffic growth, social media development and advertising revenue. Developed brand strategy and customer relationships. Brand development, web site traffic growth, social media development and advertising revenue. Developed brand strategy and customer relationships.



MedManagement Inc.

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Assistant

  • Jul 2012 - Apr 2013

  Graphic design projects, social media, SEO, web development, manage advertising partnerships, and develop, create and implement public relations campaigns. Graphic design projects, social media, SEO, web development, manage advertising partnerships, and develop, create and implement public relations campaigns.



Middle Tennessee State University

• Higher Education
• 1 - 100 Employee

• Intramural Management

  • May 2010 - May 2011

  Referee, team leader, staff scheduler, game scheduler, and points statistics. Referee, team leader, staff scheduler, game scheduler, and points statistics.