Experience

215 McCann

• United States
• Advertising Services
• 1 - 100 Employee

• Business Director. Mom. Professional Human at 215 McCann

  • Mar 2022 - Present

• Group Account Director

  • Aug 2018 - Mar 2022

• Group Account Director. Mom. Professional Human

  • Aug 2018 - Mar 2022

  New Business Lead LinkedIn Account Columbia Account



Venables Bell and Partners

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Sep 2015 - Aug 2018

  Reebok * Built strong partnerships with senior clients; informing business decisions and long-term strategies while also being a daily go-to person for all immediate campaign needs.* Fostered tight internal working relationships to make sure the account is profitable and effective.* Launched three integrated campaigns under the Be more human platform bringing new consumers into the brand year over year.* Managed the internal team and helped build a healthy and highly productive team.

• Account Director

  • Jan 2015 - Sep 2015

  SKYY Vodka and Massage Envy * Managed re-launch of SKYY to boost awareness and grow penetration on and off premise.* Launched new brand visual identity and campaign to modernize Massage Envy * For both brands, acted as the lead agency point person, collaborating with multiple partner agencies, to a bring unified voice to different touch points along the consumer journey.* For both brands, established both short and long term objectives alongside Brand Team to accomplish the brand vision.

• Account Director

  • Mar 2014 - Jan 2015

  Audi of America, Brand Building and Brand Launch * Spearheaded business proposals to increase brand awareness and brand opinion. Proposals include communication strategies that leverage both traditional and non-traditional channels. * Led experiential activations that allow for the 1:1 connection with consumer and brand.* Oversaw the integrated campaign for a new car launch, ensuring a unique point of view and voice in the market that connects with the target and separates Audi from the competition.

• Account Supervisor

  • Jun 2011 - Mar 2014

  Audi of America, Retail Operations and Integration Lead* Led the 2014 A3 Super Bowl campaign, being the sole Account person responsible for the TVC and the integrated campaign elements. * Oversaw the retail business as the daily go-to contact for the Regional Marketing Managers and Business Owners in the Herndon office. * Translated client objectives into actionable strategies and breakthrough creative campaigns. * Realized production efficiencies, maximizing budgets to produce incremental assets in support of the Audiusa.com re-launch.* Facilitated multicultural efforts, with focus on increasing brand awareness amongst the Asian market in the Western region.* Worked with four regional field team members and internally supervised an Account Manager and Assistant Account Manager.Audi of America, Integration Lead* Led integration for Audi. Maintained strong relationships and collaborated with up to ten partner agencies on two new vehicle launches, ten retail campaigns, and two Super Bowl efforts. All effectively meeting marketing objectives and sales goals.* Managed campaigns that leveraged multifaceted communication strategies across channels including broadcast, print, out-of-home, PR, social, digital, experiential, CRM, and point-of-sale.* Responsible for the annual planning process. Ultimately delivering a multi-million dollar media and messaging plans for both brand and retail that enabled Audi to hit yearly sales goals and Brand KPIs. * Fostered the agency culture and positive work environment that helped maximize the talents of the team.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • May 2010 - May 2011

  Procter & Gamble Global Olay Skin Care* Cultivated and sustained the growth of one of Saatchi & Saatchi and Procter and Gamble’s top multi-billion dollar brands. Growth was sustained on five continents and market leadership was maintained in the US, China, and UK. * As the Brand Agency Leader, led six holistic global initiatives with five different skincare Brand Mangers, collaborating with partner agencies and internal teams to ensure work was globally relevant and breakthrough for the consumer in each region.

• Account Supervisor

  • Sep 2009 - May 2010

  For nearly a year I acted as a Global Account Supervisor for Proctor & Gamble's Olay Body Care.Responsibilities Included:* Working in collaboration with a Strategic Planner to ideate and write product innovation and commercial innovation concepts for future Brand initiatives* Managing an integrated digital program entitled, Quench for Clunkers, from strategy to execution. Support from the program saved Olay Body Lotions from being removed from shelf at Target and Walmart.* Collaborating with Directors in strategic planning, creative, production, and partner agency teams ensuring strategic focus and timely delivery of client materials.

• Account Executive

  • Mar 2008 - Sep 2009

  During this time period I acted as an Account Executive on Proctor & Gamble's Olay Skin Care account.Responsibilities Included:* Managing Olay's global skin care boutiques. Acted as the Client’s daily point of contact for the Olay Regenerist boutique. * Facilitating TV and print productions, weekly creative presentations, strategic input for creative briefs, and management of the budget. * Aiding in the launch of a new boutique for Olay: Olay Professional by leading and coordinating holistic creative presentations with partner agencies to ensure an integrated campaign. Also facilitated TV Network meetings to change the long standing “White Coat Rule” to guarantee a successful launch.

• Account Executive/Assistant Account Executive

  • Jul 2006 - Mar 2008

  * Helped manage TV and print productions for Progresso, Green Giant, and the Tap Project. Saw each project through from strategy development to final airing of the advertisements.* Led an integrated TV and digital campaign for a Green Giant Healthy Lifestyle initiative: Mighty Giants. Campaign received a Diamond Award.* Engaged in daily Client interaction by providing and gathering creative feedback, analyzing research data, maintaining budgets, presenting the Agency’s point of view, and providing competitive updates and analysis.