Experience

Properly

• Software Development

• Sr. Product Marketing Manager

  • Sep 2022 - Present

• Growth Manager

  • Jan 2022 - Sep 2022

  ∘ Explored and scaled various experimental acquisition channels. Established Google Ads as the highest lead volume source, 300% lower CPL, 4x more efficient LTV:CaC, and 2.5x efficiency thru sales funnel.∘ Led and executed lead scoring research leading to Sales and Operations department and strategy restructure, and refined customer personas. This improved MQL:SQL efficiency by 30%, doubled SQLs, and increased Account Executive Intros rates 15%.



Jobber - Software for Mobile Services

• Inbound Marketing Manager

  • Jan 2020 - Dec 2021

  ∘ Managed the inbound marketing lead generation and nurturing channel strategy, execution, and reporting, which impacted sales organization targets and goals.∘ Designed and optimized organic/inbound lead generation, nurturing, and promotion program. Generated over $200,000 MRR during 2021 from a single channel.∘ Created and implemented marketing to sales playbook with email nurturing campaigns. Diversified lead sources for outbound sales team by 30%, doubled MQL to sales opps, and improved closes by 30%.∘ Built a lead gen engine with diverse leads from high-intent organic traffic, product channels, database marketing, and email nurturing automation. Show less

• Content Marketing Strategist

  • Jan 2019 - Jan 2020

  ∘ Responsible for building SEO and editorial content strategy and reporting program, which drove 25% of sales within the marketing department. ∘ Managed organic channel execution and performance, which increased monthly web sessions from 40,000 to +100,000, and grew freemium channel users 60% YoY. ∘ Spearheaded website CRO, which increased web conversions from 8% to 15%, contributing to +100 organic customers MoM. ∘ Developed writer training and standard playbook to scale production, leading to 2x blog content creation. Show less



HeyOrca!

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Content Marketing Specialist

  • Mar 2018 - Jan 2019

  ∘ Forecasted organic traffic needs and executed content strategy, which resulted in the business’ first 10,000 unique sessions. ∘ Developed content marketing campaigns that cut CPC by 90%, garnered 200+ organic shares, and 15 sales. ∘ Created content strategy that was awarded a speaking position at Social Media Week Toronto Conference. ∘ Forecasted organic traffic needs and executed content strategy, which resulted in the business’ first 10,000 unique sessions. ∘ Developed content marketing campaigns that cut CPC by 90%, garnered 200+ organic shares, and 15 sales. ∘ Created content strategy that was awarded a speaking position at Social Media Week Toronto Conference.



TrustedPros

• Advertising Services

• Digital Marketing Specialist

  • Aug 2015 - Mar 2018

  ∘ Solely executed SEO content and backlink campaigns that garnered 60+ media reports and press interviews--improving TrustedPros' domain authority by 10 points. ∘ Published and optimized web pages that consistently won position 0 - 5 in SERPs, which contributed to 20% YoY sessions growth. ∘ Introduced CRO website best practices to improve our traffic flow efficiency and account acquisition. ∘ Solely executed SEO content and backlink campaigns that garnered 60+ media reports and press interviews--improving TrustedPros' domain authority by 10 points. ∘ Published and optimized web pages that consistently won position 0 - 5 in SERPs, which contributed to 20% YoY sessions growth. ∘ Introduced CRO website best practices to improve our traffic flow efficiency and account acquisition.


Free For All
• Advertising Services
• Experiential Brand Marketer

  • Apr 2015 - Dec 2015

Queen's University
• Canada
• Higher Education
• Philosophy and English Tutor

  • Sep 2013 - May 2015