Experience

NMR Consultants

• President

  • Jan 2010 - Present

  Putting Brands in the Spotlight Putting Brands in the Spotlight



SWS

• Staffing and Recruiting
• 700 & Above Employee

• Supplier rep

  • 2005 - 2010

• Supplier rep

  • 2005 - 2010



Commonwealth Brands, INC

• United States
• Tobacco
• 1 - 100 Employee

• Premium Brand Manager

  • Apr 2008 - Dec 2009

  Implemented marketing strategies aimed at influencing the consumers at targeted premium locations. Developed category knowledge and expertise in order to become the preferred tobacco advisor in key outlets. Developed and implemented "HoReCa" (Hotel, Restaurant, and Café) event action plans to promote the exclusive image of the Davidoff product Negotiated three levels of product placement contracts with high-end restaurant and bar owners for product placement and promotional events Created brand exposure by delivering trial, recruitment and retention of Davidoff smokers Show less



Next Level Marketing, LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Premium Brand Specialist

  • Jan 2007 - Oct 2008

  Managed budget for Castle Brands Premium Vodka "Boru" and Premium Limoncello "Pallini" Designed marketing strategies and sales tactics to build and sell brand Grew brand from less than 100 cases to 700+ cases in six months Executed on and off premise promotions in top level accounts Reviewed and evaluated current pricing structures with local District Manager Captured 200 new accounts for Boru vodka in 2008 Conducted monthly meetings with key distributor personnel in order to review goals and establish plan to achieve all goals Managed local budget for point of sale, incentives and programs Developed market specific programs to present to Castle Brands national marketing teams in order to enhance brand sales and visibility Show less



CITY FRONT TALENT & MODEL, Inc

• President

  • Jan 2002 - Jan 2008

  Increased company revenues 200% in two years Established constant funnel of 30 clients, up from three upon acquisition. Built database of over 200 models in Chicago, L.A. Texas, and Indiana. Hired, trained, and managed promotional models at trade shows, guerilla and street marketing events and bar promotions. Assisted clients in designing and executing special events. Increased company revenues 200% in two years Established constant funnel of 30 clients, up from three upon acquisition. Built database of over 200 models in Chicago, L.A. Texas, and Indiana. Hired, trained, and managed promotional models at trade shows, guerilla and street marketing events and bar promotions. Assisted clients in designing and executing special events.



WINMARK CONCEPTS

• United States
• Advertising Services

• Market Coordinator

  • Jan 2005 - Jan 2006

  Held budget and project plans for all Jim Beam Brands. Responsible for training and educating both customers and consumers. Executed brand awareness events throughout the Chicago and suburban markets. Responsible for entering progress reports and budget updates into specialized computer program. Worked directly with suppliers to achieve sales goals Developed programs to sell and move product at high volume Assisted distributor on-premise sales team with portfolio presentations to accounts Show less



GYMBOREE PLAY AND MUSIC, INC

• United States
• Education Administration Programs

• Teacher/Sales

  • Sep 2003 - Jul 2004

  Taught pre-school-aged children interactive concepts for development. Assisted in the creation of the Gymboree Club Card. Created and executed special events for children at Chicago toy stores and community centers. ADDITIONAL EXPERIENCE Managed high volume bars/restaurants in Chicago Developed incentives for waitstaff to enhance sales Trained staff on new and existing brands in an effort to familiarize and educate Taught pre-school-aged children interactive concepts for development. Assisted in the creation of the Gymboree Club Card. Created and executed special events for children at Chicago toy stores and community centers. ADDITIONAL EXPERIENCE Managed high volume bars/restaurants in Chicago Developed incentives for waitstaff to enhance sales Trained staff on new and existing brands in an effort to familiarize and educate