Product Marketing Manager

• Jul 2023 - Present

Manager of Product Marketing and Operations

• Nov 2021 - Jul 2023

White Box keeps real estate agents top-of-mind after closing with intentional touch points for the entire year. Unlike the competition, the White Box concierge sends pizza on moving day, requests reviews and referrals to generate business, and remembers everything about an agents' client - from birthdays to "Home-iversaries" so they don't have to. With White Box, a whole years' worth of gifting is done in two minutes, and agents can do less, and sell more. - Developed custom SalesForce… Show more White Box keeps real estate agents top-of-mind after closing with intentional touch points for the entire year. Unlike the competition, the White Box concierge sends pizza on moving day, requests reviews and referrals to generate business, and remembers everything about an agents' client - from birthdays to "Home-iversaries" so they don't have to. With White Box, a whole years' worth of gifting is done in two minutes, and agents can do less, and sell more. - Developed custom SalesForce CRM to streamline client management and never miss a milestone and deliver clarity for sales and marketing teammates - Brought sendwhitebox.com website to launch - Increased brand exposure and client conversion by 437% within the first year - Manage a team of sales and product operations to ensure stellar customer service from initial engagement, to clients’ one year “Home-iversary” - Developed roadmap for future expansion in targeted real estate markets with a projected growth of 500% in year 2 - Established brand voice and positioning and created a toolkit of copy, brand and product imagery for website, all pitches, brochures and other sales collateral - Create email marketing campaigns and optimize with A/B testing plans that accounted for 23% of revenue in 2022 - Created ad and social media campaigns with market segmentation to consistently stay in front of prospects. First ad ran increased brand exposure by 168% - Partner with sales to drive growth, convert leads and identify additional service products using qualitative data and market research - Identify and evaluate affiliates and strategic partnerships for pipeline growth while building custom bulk offerings Show less White Box keeps real estate agents top-of-mind after closing with intentional touch points for the entire year. Unlike the competition, the White Box concierge sends pizza on moving day, requests reviews and referrals to generate business, and remembers everything about an agents' client - from birthdays to "Home-iversaries" so they don't have to. With White Box, a whole years' worth of gifting is done in two minutes, and agents can do less, and sell more. - Developed custom SalesForce… Show more White Box keeps real estate agents top-of-mind after closing with intentional touch points for the entire year. Unlike the competition, the White Box concierge sends pizza on moving day, requests reviews and referrals to generate business, and remembers everything about an agents' client - from birthdays to "Home-iversaries" so they don't have to. With White Box, a whole years' worth of gifting is done in two minutes, and agents can do less, and sell more. - Developed custom SalesForce CRM to streamline client management and never miss a milestone and deliver clarity for sales and marketing teammates - Brought sendwhitebox.com website to launch - Increased brand exposure and client conversion by 437% within the first year - Manage a team of sales and product operations to ensure stellar customer service from initial engagement, to clients’ one year “Home-iversary” - Developed roadmap for future expansion in targeted real estate markets with a projected growth of 500% in year 2 - Established brand voice and positioning and created a toolkit of copy, brand and product imagery for website, all pitches, brochures and other sales collateral - Create email marketing campaigns and optimize with A/B testing plans that accounted for 23% of revenue in 2022 - Created ad and social media campaigns with market segmentation to consistently stay in front of prospects. First ad ran increased brand exposure by 168% - Partner with sales to drive growth, convert leads and identify additional service products using qualitative data and market research - Identify and evaluate affiliates and strategic partnerships for pipeline growth while building custom bulk offerings Show less

Product Marketing Manager

• Oct 2020 - Oct 2021

- Owned the entire premium and specialty caulks and sealants category - Conducted quantitative and qualitative research to design and test new product concepts, test new product designs and packaging, and to validate product direction in existing markets - Consolidated redundant or poor performing products to focus sales and supply chain efficiency to products with better performance or manufacturing capabilities. - Ushered AMP, the Advanced Modifier Polymer which outperforms silicone… Show more - Owned the entire premium and specialty caulks and sealants category - Conducted quantitative and qualitative research to design and test new product concepts, test new product designs and packaging, and to validate product direction in existing markets - Consolidated redundant or poor performing products to focus sales and supply chain efficiency to products with better performance or manufacturing capabilities. - Ushered AMP, the Advanced Modifier Polymer which outperforms silicone to Market during intense challenges in development, supply and operations due to COVID. - Designed AMP's marketing, packaging and positioning to communicate this new innovation in the hybrid space Show less - Owned the entire premium and specialty caulks and sealants category - Conducted quantitative and qualitative research to design and test new product concepts, test new product designs and packaging, and to validate product direction in existing markets - Consolidated redundant or poor performing products to focus sales and supply chain efficiency to products with better performance or manufacturing capabilities. - Ushered AMP, the Advanced Modifier Polymer which outperforms silicone… Show more - Owned the entire premium and specialty caulks and sealants category - Conducted quantitative and qualitative research to design and test new product concepts, test new product designs and packaging, and to validate product direction in existing markets - Consolidated redundant or poor performing products to focus sales and supply chain efficiency to products with better performance or manufacturing capabilities. - Ushered AMP, the Advanced Modifier Polymer which outperforms silicone to Market during intense challenges in development, supply and operations due to COVID. - Designed AMP's marketing, packaging and positioning to communicate this new innovation in the hybrid space Show less

Product Developer 2, Footwear - Team Sports

• Mar 2018 - Oct 2020

- Owned the development and product lifecycle of team sports footwear including baseball, softball, football, volleyball, sandals and women's lacrosse - Primary developer for Bryce Harpers' product line for two and a half seasons and drove the most profitable rubber molded product in team sports to date. - Increased product construction efficiency while hitting margin targets in Women's Lacrosse and Softball products, including the UA Glory MC and UA Glyde Family.

Product Developer, Footwear

• Jan 2016 - Mar 2018

- focused developer on core product, ensuring the all product maintains maximum comfort and quality while hitting margin targets to create profitability and desirability to core retailers - Developed the highest volume, highest margin shoe of the run category - the Assert 6 - Developed technical running styles with a focus on knit uppers - Developed technical patent to protect product integrity - Mentor for the 2016 Summer League Program and advised college juniors… Show more - focused developer on core product, ensuring the all product maintains maximum comfort and quality while hitting margin targets to create profitability and desirability to core retailers - Developed the highest volume, highest margin shoe of the run category - the Assert 6 - Developed technical running styles with a focus on knit uppers - Developed technical patent to protect product integrity - Mentor for the 2016 Summer League Program and advised college juniors throughout their internships throughout the summer at UA.

Associate Product Developer, Footwear

• Jan 2014 - Dec 2015

Graphic Designer, Footwear

• Sep 2011 - Dec 2013

I created custom packaging, graphics, patterns and seasonal color palettes for all Under Armour footwear. Additionally, I designed brand appropriate selling tools and graphics to communicate the latest technology stories for the most aggressive footwear brand on the planet. One highlight in this position was creating a custom slide hanger, designed to display the front and back of the slide simultaneously. This hanger is now patented.

Graphic Designer, Brand

• Jun 2010 - Sep 2011

Yoga and Yoga Sculpt Instructor

• Mar 2018 - Oct 2020

I teach mindfulness and strength through a dynamic Vinyasa Power Yoga sequence. I love to challenge students to bring their greatest potential to the mat. My practice is modern with a touch of history. I teach mindfulness and strength through a dynamic Vinyasa Power Yoga sequence. I love to challenge students to bring their greatest potential to the mat. My practice is modern with a touch of history.

Master Trainer

• May 2017 - Aug 2019

Certified SB Barre Instructor

• Feb 2015 - Aug 2019

SB Barre combines the flow of yoga, pulsing of Pilates and foundations of ballet to deliver a heart pumping workout, designed to max out total body muscles. As an instructor, I love to focus on form in class to give you your best burn ever. My most satisfying moments are seeing clients smile and tell me the next day how sore they are, then come back for more! I've also had the privilege to teach Soul Body Barre at Fitness First Hong Kong to local members.

Exhibit and Graphic Designer

• Mar 2008 - Oct 2009

At UJMN, now known as Strada, I designed signage, donor walls and large-scale environmental graphics. I also concepted and created museum and display exhibits; built to-scale models. Designed marketing collateral, client briefs and presentations. At UJMN, now known as Strada, I designed signage, donor walls and large-scale environmental graphics. I also concepted and created museum and display exhibits; built to-scale models. Designed marketing collateral, client briefs and presentations.