Experience

Orchard (formerly dose.)

• Senior Strategist

  • Aug 2022 - Present

  ▪ Lead strategy of quantitative research through paid social listening campaigns, building brand equity for Fortune 500 companies through innovation and idea testing validation to deliver commercially and financially viable product recommendations.▪ Own project execution from ideation to actionable insights reporting, presenting in front of key stakeholders & rooms of 80+ individuals.▪ Create custom audiences using 3rd party demographic and psychographic qualities and buying behavior, lead campaign execution, quality assure the tagging/trafficking of creative assets and reporting across social media channels such as Meta, Instagram, and TikTok.▪ Analyze social and behavioral research data including full-funnel purchase journey and conversion metrics, as well as synthesizing information from syndicated sources (Nielsen, Mintel, etc.) to devise growth recommendations.▪ Participate in company growth and leadership strategy (e.g., process improvement, customer interviews, product road-mapping, etc.) Show less

• Associate Strategist

  • Aug 2021 - Aug 2022



Hall & Partners

• United Kingdom
• Market Research
• 200 - 300 Employee

• Analyst

  • Nov 2018 - Jan 2021

  ▪ Crafted custom brand research studies including advanced analytics such as drivers analyses, segmentations, and choice models.▪ Managed overlapping client projects and associated vendors while engaging cross-functional partners in project definition.▪ Measured KPIs and wrote analysis reports using insight driven recommendations.▪ Executed qual-quant hybrid research using real-time shopper experience applications.

• Quantitative Research Intern

  • Aug 2018 - Oct 2018


DEVENEY
• United States
• Marketing Services
• 1 - 100 Employee
• Public Relations Associate

  • Sep 2017 - Dec 2017

WTTW/Chicago PBS
• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee
• PR and Social Media Intern

  • May 2017 - Aug 2017

Lycée Français de la Nouvelle-Orléans
• United States
• Education Administration Programs
• 1 - 100 Employee
• Extended Day Group Leader

  • Sep 2015 - Aug 2017

Lake of the Woods & Greenwoods Family of Camps
• Junior Counselor

  • Jul 2013 - Aug 2013