Experience

Brand Activate

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Partner

  • May 2020 - Present

• Director Of Client Relations

  • Oct 2013 - May 2020

  • Developed business goals and client relations strategy• Created, developed and supervised field marketing programs• Built and managed dedicated account teams• Directed team members in meeting client and company objectives• Sourced, onboarded and trained partner agencies and third-party vendors as needed• Maintained consistent communication with clients to optimize service experience and ensure client success

• National Account Director

  • Sep 2013 - Dec 2016

  Managed nationwide sampling and ambassador programs• Developed and managed programs for 50+ ambassadors located in primary and secondary markets• Recruited, onboarded, trained and managed ambassador teams nationwide• Provided program recaps and evaluations• Managed and coordinated local partner agencies to staff on and off premise sampling events• Reviewed event reports and made suggestions for program improvement• Created, managed and reconciled program budgetsClients: Ole Smoky Tennessee Moonshine, Boyd & Blair Vodka, Pisco Porton, Stolen Rum, Heaven Hill Brands



Papa's Pilar Rum, Hemingway Rum Co.

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Trade Marketing Director

  • Jan 2016 - Jun 2019

  • Developed and deployed go to market field strategy • Managed field sales and distribution • Built strategy, execution and reporting for national ambassador program • Forecasted and maintained local and national marketing budgets • Led logistics for roll out and management of LTOs • Managed market selection, opening, set up and roll out • Assisted with national account opportunities • Participated in sales and distributor meetings and account visits • Tracked, measured and analyzed success of trade and field programs



Ole Smoky Distillery, LLC

• United States
• Beverage Manufacturing
• 100 - 200 Employee

• Director of Field Marketing

  • Mar 2015 - Dec 2015

  • Developed and managed field marketing programs for on premise business • Recruited, trained and led a national team of field market managers • Partnered with sales leadership on go to market strategy and program planning • Advocated for sales team and helped align their goals with those of the marketing department • Ensured key regions had proper support and budgets to meet their goals • Participated in sales and distributor meetings and account visits • Created, managed and reconciled marketing budgets



Hatch.IM

• United States
• Events Services
• 1 - 100 Employee

• Project Event Coordinator

  • Jan 2011 - Oct 2013

  Managed multiple nationwide field marketing programs • Created, implemented and managed consumer engagement events • Developed program materials • Recruited and coordinated field teams • Maintained POS storage, logistics and inventory • Reviewed event reports and making suggestions for program improvement • Created, managed and reconciled program budgets Clients: Nestlé, Estée Lauder Managed planning, coordination and execution for various events • Acted as a point person between client & internal operations team • Conceptualized event aesthetic, creating graphics, and sourcing all event materials required • Managed third party vendors and event staff • Supervised onsite execution • Created, managed and reconciled event budgets Client: National Football League



Mirrorball

• Advertising Services
• 1 - 100 Employee

• Marketing Promotions Coordinator

  • Jan 2010 - Jan 2011

  Managed a nationwide sampling program • Coordinated staffing and marketing materials needed to execute successful events • Communicated with accounts to confirm events and execute post event phone audits • Reviewed event reports and making suggestions for program improvement • Maintained POS storage, logistics, inventory and re-orders • Worked with third-party vendors on specific projects • Assisted in the review and standardization of policies and procedures Clients: Russian Standard Vodka, Hpnotiq