Experience

Kinship

• United States
• Manufacturing
• 1 - 100 Employee

• Product Marketing Lead

  • Aug 2023 - Present

  ▪ Develop and execute product messaging and positioning strategies to drive market differentiation and customer engagement ▪ Manage end-to-end digital marketing efforts, from creation (design and copy) to scheduling and performance tracking.



Stackit Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Product Designer

  • Dec 2022 - May 2023

  Los Angeles, California, United States ▪ Collaborated with key stakeholders to rapidly prototype, design, and project manage the initial version (V1) of SAS product, exceeding expectations within a challenging 3-month timeframe. ▪ Monitored key metrics and user feedback post-launch, implementing iterative improvements to further enhance the product's performance and user satisfaction. ▪ Conducted research to capture the essence of the brand's values and target audience in order to develop a strong visual brand identity… Show more ▪ Collaborated with key stakeholders to rapidly prototype, design, and project manage the initial version (V1) of SAS product, exceeding expectations within a challenging 3-month timeframe. ▪ Monitored key metrics and user feedback post-launch, implementing iterative improvements to further enhance the product's performance and user satisfaction. ▪ Conducted research to capture the essence of the brand's values and target audience in order to develop a strong visual brand identity, defining guidelines for logo usage, color palettes, typography, and imagery. ▪ Created a copywriting guide to establish consistent brand voice, tone, and messaging across all digital marketing materials ▪ Managed content calendar and owned cross-departmental process for social media marketing, including graphic design, copywriting, scheduling and reporting engagement analytics Show less



Venteur, Inc.

• United States

• Product Designer

  • Sep 2021 - Nov 2022

  Los Angeles, California, United States ▪ Drove the UX/UI prototyping, wire-framing and design review of tech-enabled platform for end-to-end insurance quoting and enrollment of over 4,000+ individuals in its first year. ▪ Developed wireframes, prototypes, and high-fidelity designs to effectively communicate design concepts and interactions. ▪Created and managed company-wide brand definition and experience principles in all aspects of UI design including website, product, and digital marketing

• Marketing Project Manager

  • Feb 2021 - Sep 2021

  Los Angeles, California, United States ▪Owned social media marketing strategy, content calendar, scheduling, and A/B performance testing. ▪Launched company's Instagram marketing strategy, growing audience reach to over 123K+ accounts. ▪Strategically revised visual brand identity, created over 80+ captivating evergreen digital assets and drove copywriting efforts on digital marketing materials.



Nicole Nordstrom Film & Photo

• United States
• Photography

• Photographer, Videographer, Creative Director

  • Nov 2017 - Jul 2022

  Los Angeles, California, United States ▪ Operate and manage all aspects of photography company, serving 100+ individuals and 30+ brands, spanning event, corporate, and editorial clients ▪ Direct photoshoots and direct video production for corporate clients to produce evergreen photographic and video marketing assets. ▪ Leverage social media marketing, SEO techniques, and CRM tools to enhance brand visibility, increase website traffic, and generate leads.

• Brand Strategy Consultant

  • Jul 2018 - Apr 2019

  Playa Vista, California, United States ▪ Consulted on project team to develop docuseries, BEING, which shared unheard stories from iconic personalities who battle unexpected mental and physical impacts of ambition and success ▪ Specialized in brand development and publicity strategy to increase project awareness and attract top talent



UCLA Recreation

• United States
• Health, Wellness & Fitness
• 100 - 200 Employee

• University Photography Instructor

  • Mar 2019 - Feb 2021

  Los Angeles, California, United States Developed and taught hands-on digital photography curriculum to 80+ UCLA students over the course of 6 quarters, successfully adapting the course online in response to COVID19 restrictions



Eye Catcher Media

• Advertising Services
• 1 - 100 Employee

• Assistant Marketing Manager

  • Jan 2019 - Jan 2021

  Los Angeles, California, United States ▪Photographed, edited, and produced evergreen and campaign-specific digital assets for 10+ e-commerce brands ▪Increased brand reach by 90% in 3 months by rolling out targeted campaign strategy ▪Assisted creative director in copywriting, content strategy, and SEO data analytics



The Santa Fe Photographic Workshops

• Assistant Program Coordinator

  • Jun 2018 - Sep 2018

  Santa Fe, New Mexico, United States ▪Aided with program coordination, managed logistics, and assisted 8+ nationally renowned photographers, including National Geographic photojournalists ▪Coordinated complex shooting schedules, operated costly studio equipment and served as a liaison to over 500+ workshop attendees

• Art Director

  • Jan 2018 - May 2018

  Los Angeles, California, United States ▪Ideated, project managed, and executed documentary exhibition highlighting the testimony of Los Angeles based Holocaust survivors ▪ Secured $5,000 grant from the Los Angeles Museum to sponsor multimedia exhibition build-out and grand opening event ▪ Established and led the project team that interviewed, filmed, edited, and curated the final exhibition gathering over 250+ community stakeholders in Los Angeles

• Staff Photographer

  • Jan 2017 - Jan 2018

  Greater Los Angeles Area ▪ Photographed 30+ editorial assignments showcasing UCLA recreation programs, facilities, and student life ▪ Demonstrated mastery of Adobe Lightroom and Photoshop ▪ Collaborated with graphic design team to curate marketing material suitable for large scale campaigns reaching over 60,000+ students, alumni, and faculty



MILLER PUBLIC AFFAIRS GROUP

• United States
• Public Relations and Communications Services

• Public Affairs Intern

  • Jun 2014 - Aug 2015

  Sacramento Area ▪ Executed innovative social media campaign for California Department of Water Resources, resulting in a 50% increase in online traffic on Facebook ▪ Implemented automation system across social media channels to streamline digital marketing strategy