Experience

Ibex Medical Analytics

• Israel
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Director

  • May 2023 - Present



Podimetrics

• United States
• Medical Device
• 1 - 100 Employee

• Director of Marketing

  • Jan 2020 - May 2023

  Joined as the 6th employee (now 100+) of the MIT health tech start-up focused on the prevention of diabetic foot complications. Commercial efforts focused on contracting with payers to reimburse the tech-enabled Podimetrics program, partnering with prescribing providers, and engaging patients with advanced diabetes. • Established the Marketing function at Podimetrics; closely partnered with Sales, Legal/Regulatory, Product and Clinical/Research, and managed vendors for PR, content… Show more Joined as the 6th employee (now 100+) of the MIT health tech start-up focused on the prevention of diabetic foot complications. Commercial efforts focused on contracting with payers to reimburse the tech-enabled Podimetrics program, partnering with prescribing providers, and engaging patients with advanced diabetes. • Established the Marketing function at Podimetrics; closely partnered with Sales, Legal/Regulatory, Product and Clinical/Research, and managed vendors for PR, content, digital and design. • Developed technology story and tailored value propositions for target audiences. • Created content on prevention program, research, and FDA-cleared SmartMat; ensured consistency in messaging throughout sales/marketing channels. • Collaborated with sales to continuously develop new selling tools, provide training, and introduce technology to optimize efforts and track metrics. • Lead events and partnerships for sales-driving activities including content and promotion of webinars, scientific conferences, and tradeshows.

• Senior Account Manager

  • Jan 2019 - Jan 2020

  • Managed relationship and successful IRB-approved pilot with top integrated healthcare system, resulting in published outcomes and commercial expansion. • Worked directly with regional innovation leads, trained, and supported healthcare providers, and developed manuscript with research teams. • Collaborated with distributors and field sales team on provider program availability, benefits, and medical education. • Partnered with champion HCPs to raise problem awareness and advocate for… Show more • Managed relationship and successful IRB-approved pilot with top integrated healthcare system, resulting in published outcomes and commercial expansion. • Worked directly with regional innovation leads, trained, and supported healthcare providers, and developed manuscript with research teams. • Collaborated with distributors and field sales team on provider program availability, benefits, and medical education. • Partnered with champion HCPs to raise problem awareness and advocate for solution implementation through research, presentations and thought leadership events across the country.

• Account Manager

  • Jan 2017 - Jan 2019



Formlabs

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Sales & Customer Development

  • Apr 2016 - Dec 2016



LiquiGlide

• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Senior Business Development Manager

  • Oct 2014 - Apr 2016

• Business Solutions Associate

  • Nov 2013 - Oct 2014



SS&C Eze

• United States
• Software Development
• 700 & Above Employee

• QA Analyst

  • Jul 2012 - Nov 2013



Grail Research

• Research Services
• 1 - 100 Employee

• Strategic Research Analyst

  • Jul 2011 - Dec 2011



Wellington Management

• United States
• Investment Management
• 700 & Above Employee

• Marketing Analyst Co-op

  • Jan 2010 - Jul 2010



Bicon Dental Implants, LLC

• Marketing & Sales Associate Co-op

  • Jan 2009 - Jul 2009



Capital Area Staffing Solutions, Inc.

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Administrative Assistant

  • Jun 2008 - Aug 2008