Experience

Horoscope.com Inc

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Associate Director of Revenue Operations

  • Mar 2022 - Present

• Senior Marketing Manager

  • Apr 2019 - Mar 2022

• Online Marketing Manager

  • Mar 2017 - Apr 2019

  - Manage relationships with direct advertisers. Work with account managers to curate assets needed for mailings, creatives refreshes, etc.- Program and optimize all direct revenue and paid content (promotional) mailings. Maintain detailed reports on results.- Develop and maintain a master calendar for all promotional mailings sent across all brands.- Update creatives for all direct revenue advertisers on ad platforms and keep detailed reporting for optimizations.- Establish ways to grow the paid content business with optimizations across the paid reports and how they’re promoted.- Implement and maintain a dashboard that shows direct revenue results across all channels.



Ingenio

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Online Marketing Manager

  • Mar 2015 - Mar 2017

  • Responsible for managing partner marketing projects involving trafficking ads, graphic design coordination, marketing operations, testing user flows, optimization planning/execution and reporting.• Maintained reporting on various initiatives for multiple acquisition accounts.• Working directly with the Senior Partner Marketing Manager on testing new offers and keeping all projects organized. • Responsible for managing partner marketing projects involving trafficking ads, graphic design coordination, marketing operations, testing user flows, optimization planning/execution and reporting.• Maintained reporting on various initiatives for multiple acquisition accounts.• Working directly with the Senior Partner Marketing Manager on testing new offers and keeping all projects organized.



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Marketing Manager

  • Jul 2014 - Mar 2015

  • Responsible for the production and timely set up of all daily commercial mailings, from implementation to execution.• Played a very active role in scheduling and identifying e-commerce mailings based on marketing statistics maintained on Excel reports.• Maintained detailed statistics on all daily mailings, including partner mailings.• Managed reporting on mobile search, monthly/yearly projections and any other reporting needs that came up, using Omniture and Google Analytics for metrics.• Wrote up requests for production/development needs to support mailings and new initiatives and products on Astrology.com.• Coordinated with the design team for timely refresh of various creatives.• Ensured that all products promoted were correct by QAing all mailings and products before they were made live.• Worked with the Partner Marketing Managers at various partner companies on new and existing projects on a daily basis to continue to grow the business.• Worked closely with mobile search teams for various search engine marketing campaigns (mainly on Google SEM).• Set up and maintained products and promotions in a content management system, including setting up products for seasonal promotions/content and setting up new readings with production.• Worked with production and reading vendors on setting up new products and new transactional mailings.• Assisted in setting up promotions and blogs for Yahoo!, and work with editorial for relevant promo selections for editorial needs.• Responsible for all billing and accounts payable issues for Astrology.com, working closely with various finance teams.• Uploaded, published and QA’d all daily video horoscopes to Brightcove while working closely with external provider as well as internal teams as needed.

• Sales and Marketing Associate

  • Jan 2010 - Jul 2014

• Sales and Marketing Assistant

  • Mar 2009 - Jan 2010



CEVA Logistics

• France
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Imports Administrative Assistant

  • Jun 2004 - Dec 2008

  • Solely put together and scanned invoice packages for all accounts in the office and used FedEx to send over five hundred hard copy packages and two DVDs per month.• Helped assist the supervisors with tasks related to helping improve the efficiency of the office.• Answered telephones, made travel arrangements and kept detailed schedules.• Developed extensive Excel spreadsheets, assisted all departments in the office with tasks related to the database and training, and various other administration tasks around a stressful office.