Experience

Heartcore Pilates

• United Kingdom
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing Manager

  • Jun 2023 - Present



Imperial College Business School

• United Kingdom
• Higher Education
• 500 - 600 Employee

• Content Marketing Manager

  • Jan 2020 - Oct 2022

  Imperial is a global top 10 university. I lead a team of marketers to attract brilliant students to the Business School through content.• Creating the content marketing strategy - aligned with our overall marketing strategy.• Leading the content activity calendar including blogs, podcasts, video, and social strategy across organic and paid channels.• Developing our new Marketing campaign rebrand with an external agency including ideation, strategy, roll-out and launch.• Being the purveyor of our brand voice and ensuring it is maintained in all written communications by the wider Marketing team.• Generating PR coverage by working with our PR Agency to pitch stories, and working directly with journalists/publications.• Sourcing and management of relationships with external content providers. • Tracking and evaluating marketing activity for awareness, applications and conversion against our targets.• Running a successful student blogger scheme to generate high quality UGC to use in organic and paid social media. Optimising the UGC to be used across different channels including website, social media, email and more. Show less

• Content Marketing Coordinator

  • Feb 2018 - Jan 2020

  Duties as above without responsibility for leading the content marketing strategy and line management.



Vans, a VF Company

• United States
• Retail
• 700 & Above Employee

• Marketing Temp

  • Nov 2017 - Dec 2017

  As a Marketing Assistant (Temp) of the Vans Strategic Marketing team, I created detailed reports on social media and sales data for the brand’s key strategic accounts. • Creating a daily social media report to analyse content from key strategic accounts. Using this data to complete comprehensive monthly social media reports with recommendations and in- depth analysis on each account. • Analysing raw store sales data to discover insights and forecast trends. Graphing the findings and presenting in a detailed report. • Inputting creative requests into the internal system. • Following-up on invoices with suppliers and the internal accounting team. • Updating the marketing budget and ensuring files were correct for the end of financial year. Show less



Review Australia

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Content Coordinator

  • Apr 2016 - Aug 2017

  As a member of the Review Australia digital team, I managed and created all content and copywriting for our thriving e-commerce store and other communications. • Developing a sophisticated content/communications strategy for Review Australia across eDMs, social media, homepage and blogs. • Writing/executing all content including creatively directing monthly social media photoshoots. • Analysing statistics on email marketing, social media and blogs for a weekly content report. • Creating an online Review Magazine and writing/organising articles and content, publishing 5 issues with over 17,605 reads. • Managing our blogger program working with PR Agency Shopping Links • Developing the social media strategy. Results: doubled Instagram followers from 20,000 to 40,000, and increased Facebook growth from 56,000 to 70,000. Show less



1116 SEN

• Australia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Internship

  • Mar 2016 - Mar 2016

  SEN 1116 Radio Worked as an intern in the SEN Digital and Creative departments for two weeks. • Transcribed radio segments and used them to write articles for the SEN website • Wrote 15 and 30-second adverts from creative briefs for a variety of clients including Melbourne City Football Club, Mars Bar Chocolate, Charlie Battisti and Co. and O’Brien Group Arena • Wrote Chisholm & Gamon Property of the Week adverts • Directed the recording of adverts by working with voice-over artists Show less



IZE Magazine

• Online Media
• 1 - 100 Employee

• Editor

  • Dec 2011 - Jan 2016

  Editor and co-founder of online magazine, blog and social media platform covering fashion, film, music and promoting the Brisbane creative scene. Produced 13 issues to date with a following of over 32,000 readers. Achievements: • Researching and writing feature articles • Organising all editorial contributors • Conducting interviews with fashion designers, musicians and other artists • Editing all articles and final proof of each magazine • Developing and organising the creative content and strategy for each issue • Producing an editorial timeline and working to publishing deadlines • Handling the public relations for articles which generate social interest • Managing social media posting including Facebook, Instagram and Twitter IZE Magazine is successful because it fills a gap in the Brisbane magazine scene as a free publication targeting Brisbane youth interested in the local creative scene. Show less



LOYAL Bakeware

• Wholesale
• 1 - 100 Employee

• Copywriter and Social Media

  • 2011 - Jan 2016

  Creative copywriting, social media management, sales, general accounting and office administration. Copywriting/Social Media • Developing the social media handle e.g. Facebook and LinkedIn pages • Contributing to the business’ re-branding • Copywriting all written material for the 2016 Catalogue • Staging and producing product photography • Taking the initiative to contact organisations to market the brand Sales • Processing orders via MYOB • Organising freight and following up on delievery queries • Balancing accounts on MYOB Created an online brand presence that has actively generated sales and opened opportunities for international markets. Show less



Womans Day

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Internship

  • Jun 2015 - Jun 2015

  Two weeks of work experience at Woman’s Day New Zealand. My main duties as an intern were: • Transcribing interviews for senior journalists • Writing 200 word write-ups for the TV Week insert magazine • Turned phone interviews into TV Week articles • General office filing • Had an article published in print in the June 26 2015 issue of Woman’s Day NZ Two weeks of work experience at Woman’s Day New Zealand. My main duties as an intern were: • Transcribing interviews for senior journalists • Writing 200 word write-ups for the TV Week insert magazine • Turned phone interviews into TV Week articles • General office filing • Had an article published in print in the June 26 2015 issue of Woman’s Day NZ