Nicole Lim

Account Executive at onGRID
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Contact Information
Location
Berlin, Berlin, Germany, DE

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Experience

    • India
    • Technology, Information and Internet
    • 200 - 300 Employee
    • Account Executive
      • Apr 2023 - Present

      Driving digital race administration & connecting the world of motorsports via onGRID, an all-in-one motorsports platform. Driving digital race administration & connecting the world of motorsports via onGRID, an all-in-one motorsports platform.

    • Partnership & Key Account Manager
      • Mar 2022 - Apr 2023

      Bringing Urban Air Mobility to life with best-in-class partnerships Bringing Urban Air Mobility to life with best-in-class partnerships

    • Switzerland
    • Education Management
    • Business Development Manager
      • Nov 2020 - Feb 2022

      1st Hire @ 4.screen - 🔥The *Only* In-car Marketing Channel 🔥. Worked with the best brands and businesses in the UK to bring drivers turn-by-turn, to their stores. 1st Hire @ 4.screen - 🔥The *Only* In-car Marketing Channel 🔥. Worked with the best brands and businesses in the UK to bring drivers turn-by-turn, to their stores.

    • Singapore
    • Food and Beverage Services
    • Co-Founder, CMO
      • Mar 2020 - Feb 2022

      Ryse is more than just a bakery. We bake delicious artisanal biscotti and aim to inspire people to find their Reason to Ryse. https://rysesingapore.com/ • Co-founder; in-charge of marketing, sales, design, business development and web development Ryse is more than just a bakery. We bake delicious artisanal biscotti and aim to inspire people to find their Reason to Ryse. https://rysesingapore.com/ • Co-founder; in-charge of marketing, sales, design, business development and web development

    • Belgium
    • Business Consulting and Services
    • 1 - 100 Employee
    • Business Analyst (Research and Consulting)
      • Feb 2020 - Jul 2020

      PTOLEMUS is a strategy consulting firm advising all ecosystem players on how to succeed in the world of connected mobility and vehicle automation • Projects on telematics, usage-based insurance and a 250+ page research report on connected car payments PTOLEMUS is a strategy consulting firm advising all ecosystem players on how to succeed in the world of connected mobility and vehicle automation • Projects on telematics, usage-based insurance and a 250+ page research report on connected car payments

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Project Coordinator and Business Relationship Management (IT) - APAC
      • Sep 2019 - Dec 2019

      • Led requirement gathering and documentation for local and regional (APAC) IT projects. Crafted presentations for regional IT projects • Liaised and coordinated with internal business stakeholders from different divisions and geographies to track and execute project plans • Monitored progress of roll-out of several key regional IT initiatives, i.e. through supporting system testing and acceptance testing • Led requirement gathering and documentation for local and regional (APAC) IT projects. Crafted presentations for regional IT projects • Liaised and coordinated with internal business stakeholders from different divisions and geographies to track and execute project plans • Monitored progress of roll-out of several key regional IT initiatives, i.e. through supporting system testing and acceptance testing

    • Germany
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Consultant
      • Feb 2019 - Jun 2019

      • Conducted extensive primary research and analysis with surveys, interviews (consumers and experts), focus group discussions, and design thinking workshops • Developed three product ideas and designed product mockup • Presented recommendations to improve NIVEA's marketing strategy to acquire a new target segment • Conducted extensive primary research and analysis with surveys, interviews (consumers and experts), focus group discussions, and design thinking workshops • Developed three product ideas and designed product mockup • Presented recommendations to improve NIVEA's marketing strategy to acquire a new target segment

    • Netherlands
    • Non-profit Organizations
    • 1 - 100 Employee
    • Head of Alumni Relations
      • Jan 2019 - Jun 2019
    • Ireland
    • Education Administration Programs
    • 1 - 100 Employee
    • Head of Corporate and Alumni Relations
      • Sep 2018 - Dec 2018
    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Consultant
      • Jun 2018 - Aug 2018

      • Worked in an international, virtual, five-person team as a consultant to help a social enterprise that is based in Indonesia overcome its business-related problems • Led analysis on client’s current SEO strategy. • Co-led primary and secondary market research on Indonesian consumers. • Analysed the social enterprise's current sales and distribution, and marketing and communication strategies • Developed client learning through a CRM system proposal, and designed and developed a key conversion rates tracking tool Show less

    • Singapore
    • Events Services
    • 1 - 100 Employee
    • Marketing Production Assistant
      • May 2017 - Sep 2017

      • Managed production timelines and 5+ vendors. Ensured tickets and packaging met quality standards. Fulfilled for 200,000 patrons • Collaborated in planning and costing for a month-long Pop-Up Store along Orchard Road. Eventual footfall of ~30,000 people at Pop-Up Store (https://tinyurl.com/pitstopatorchard2017) • Co-led planning, coordination and execution of activations to promote the Singapore Grand Prix; ~10 brand activations conducted • Created content and design for outdoor Formula 1 and motor racing educational panels, displayed at the following events: 1) Pop-Up Store along Orchard Road 2) Racing Hearts - a charity event as part of a collaboration between Singapore GP and Singapore Airlines to raise funds for Community Chest beneficiaries 3) The circuit park at the 2017 Formula 1 Singapore Airlines Singapore Grand Prix from 15 Sep to 17 Sep. ~ 200,000 patrons • Led the liaison and coordination for the Bowen Secondary School Military Band performance on the Formula 1 track Show less

    • Media and Customer Relations Intern
      • May 2016 - Jun 2016

      • Creatively crafted social media posts that increased engagement on AVA’s Facebook page • Researched and created the first drafts for social media campaigns designed to educate the public • Performed daily media monitoring duties • Helped to write official press releases for AVA’s website • Creatively crafted social media posts that increased engagement on AVA’s Facebook page • Researched and created the first drafts for social media campaigns designed to educate the public • Performed daily media monitoring duties • Helped to write official press releases for AVA’s website

    • Marketing Production Intern
      • May 2015 - Sep 2015

      • Assisted the production team in the design and production of collaterals. Provided materials, copy-writing and proofing skills, and acquired quotations • Facilitated promotional activities such as street activations prior to the race weekend. This included the development of mechanics, on-ground management and fulfilment • Crafted social media posts to generate hype for the 2015 Formula 1 Singapore Airlines Singapore Grand Prix • Co-led the development of the Pharrell Williams T-Shirt design contest which received about 100 entries • Proposed the idea to include a pictorial “spotter’s guide” of the drivers and teams on the event’s race guide. It was implemented and the guide was distributed to over 200,000 patrons • Supervised a survey crew of 10 students, and an activation team to generate hype during the race weekend • Liaised with contest winners and high-profile clientele during the race weekend, to bring them for the meet and greet sessions with artistes performing at the Singapore Grand Prix Show less

    • Trackside Race Official
      • Sep 2014 - Sep 2014

      • Officiated the race as a trackside marshall. • Took on the role of communications observer. Observed the happenings at the allocated sector. Reported incidents (driving standards, mechanical problems, crashes or spins) during the race and practice, by radio to the Chief Observer in Race Control. • Was also responsible for submitting impartial written reports at the end of each session. • Officiated the race as a trackside marshall. • Took on the role of communications observer. Observed the happenings at the allocated sector. Reported incidents (driving standards, mechanical problems, crashes or spins) during the race and practice, by radio to the Chief Observer in Race Control. • Was also responsible for submitting impartial written reports at the end of each session.

    • Spectator Sports
    • 1 - 100 Employee
    • Operations Assistant
      • Jan 2014 - Jun 2014

      • Assisted in the day-to-day running of the go kart facility. This included customer service, cashier duties and giving drivers’ safety briefings. • Liaised with clients to coordinate private and corporate go kart events. Corporate clients included local and international firms, where the largest corporate event involved 200 participants. • Worked closely with a team to carry out the events. • Performed frequent marshalling duties during mini races. • Assisted in the day-to-day running of the go kart facility. This included customer service, cashier duties and giving drivers’ safety briefings. • Liaised with clients to coordinate private and corporate go kart events. Corporate clients included local and international firms, where the largest corporate event involved 200 participants. • Worked closely with a team to carry out the events. • Performed frequent marshalling duties during mini races.

Education

  • CEMS - The Global Alliance in Management Education
    CEMS Master's in International Management
    2018 - 2019
  • Rotterdam School of Management, Erasmus University
    CEMS
    2019 - 2019
  • University College Dublin
    MSc International Management (CEMS), International Management
    2018 - 2018
  • National University of Singapore
    Master of Science in Management, MSc, 4.81/5.00; Valedictorian of MSc programmes
    2018 - 2020
  • National University of Singapore
    Bachelor's Degree, Business Administration + University Scholars Programme
    2014 - 2018
  • Uppsala University
    Bachelor of Business Administration - BBA, Business
    2016 - 2016
  • School of the Arts, Singapore
    High School, International Baccalaureate Diploma (Majored in Theatre)
    2008 - 2013

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