Experience

Astralwerks Records

• United States
• Music
• 1 - 100 Employee

• Director Digital Marketing

  • Jul 2020 - Present

• Senior Digital Strategist

  • May 2019 - Jul 2020

• Digital Strategist

  • Jun 2018 - May 2019



Columbia Records

• Music
• 200 - 300 Employee

• Digital Marketing Specialist

  • Oct 2017 - Jun 2018

  • Digital content manager for The Chainsmokers, Kaskade, San Holo, Remy Ma, FRENSHIP, Little Mix, Arcade Fire, The Shins, Passion Pit, King Princess, and more• Maintain all aspects of artist online presence including websites, social media sites and DSP profiles• Create content timelines and execute rollouts for songs, videos, tour announcements and more• Brainstorm and execute digital marketing campaigns for artists (pre-save, contesting, social engagement)• Produce digital recap reports to send to internal teams and artist management to assess campaigns• Use Photoshop & Final Cut to create engaging content for artist social profiles to announce content and engage fans• Represent all artists on Columbia Records social media profiles to maximize exposure• Collaborate with digital product managers to set up and monitor advertising campaigns around big releases• Oversee Columbia’s digital marketing intern program hosting 4 interns a year Show less

• Digital Marketing Coordinator

  • Oct 2014 - Oct 2017

  - Content manager for The Chainsmokers, FRENSHIP, Ruth B and more helping to maintain their online presence and contribute to digital marketing campaign ideas and execution- Department point person for online presence of Columbia Records including upkeep and daily posting of columbiarecords.com and all social media profiles-Send out internal daily email blasts to all of Sony Music, sharing news about new digital campaigns, initiatives, and releases.- Create and publish Columbia Records weekly newsletter distributed to 70k+ readers every Friday- Utilize Google Analytics, Next Big Sound, Tableau and Crimson to analyze trends and provide important insights to the rest of the marketing team to assist in decision making- Provide administrative support to SVP of Digital Marketing department including calendar organization, handling phone calls, expense reports, department invoices, promotional artist mailings, and shared team documents. Show less



University of Delaware

• United States
• Higher Education
• 700 & Above Employee

• Communications Chair

  • Jun 2016 - Apr 2018

  - Promote Alumni board events and news through the UD Alumni Facebook page. - Brainstorm, pitch, and help plan upcoming Alumni events year round - Promote Alumni board events and news through the UD Alumni Facebook page. - Brainstorm, pitch, and help plan upcoming Alumni events year round



Fratmusic.com

• New York, NY

• Marketing Consultant

  • Oct 2011 - Jun 2015

  - Create themed playlists for premiere college music website that were streamed over 1 million times. - Expanded role to contribute to social media accounts and marketing initiatives including running contests for the Spring 2014 launch of their free app, reaching over 160,000 total app downloads from the apple app store. - Oversight of 2014 Campus Rep program, managing 150 campus reps across the US as they created and submitted their own themed playlists and contributed to social media accounts that I managed Show less



University of Delaware

• United States
• Higher Education
• 700 & Above Employee

• Social Media Ambassador

  • Feb 2011 - Dec 2013

  - Member of inaugural 8-member team whose mission was to increase student engagement through activity on multiple social media platforms, specifically Twitter & Facebook. - Attended multiple on campus events a month and covered on different social media profiles - Member of inaugural 8-member team whose mission was to increase student engagement through activity on multiple social media platforms, specifically Twitter & Facebook. - Attended multiple on campus events a month and covered on different social media profiles



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• Digital Marketing Intern

  • Jun 2013 - Aug 2013

  - Supported the coordinator to the two VPs of Digital Marketing responsible for a roster of 30+ Columbia artists. - Assembled expense reports, answered phones, and kept calendars for the VPs as well as organized office inventory for entire digital team and coordinated promotional artist mailings to strategic partners. - Utilized Google Analytics and Next Big Sound to compile weekly artist social stats and data for the digital team to better understand artist growth and assist with forecasting of future resource allocation. - Generated social media messaging for official Columbia Facebook and Twitter accounts and assisted with implementation of viral marketing campaigns to increase fan engagement and artist brand awareness. - Participated in weekly staff brainstorms to generate new marketing ideas and strategies for future implementation for Columbia artists such as Daft Punk, MGMT, and HAIM. Show less



Blue Hen Marketing Club

• University of Delaware

• President

  • May 2012 - May 2013

  - Held various exec board positions over 3 years during which club membership grew to over 250 paid members. - President 2012-2013 responsible for coordination of all aspects of club events and weekly exec board meetings in addition to running events such as career fairs, speaker panels, industry spotlights. - Responsible for getting professionals from Wawa, Target, and JP Morgan to come to campus and speak to members at multiple events - 2014 Annual marketing career fair attracted over 30 top-notch employers and drew in over 100 UD students. Show less



Billboard

• United States
• Book and Periodical Publishing
• 200 - 300 Employee

• Marketing Intern

  • Jun 2012 - Aug 2012

  - Performed extensive web research for Lollapalooza presence, multiple advertising campaigns, and artist profiles in order to provide recommendations to marketing team. - Created content on Spotify, Pinterest, Twitter and Facebook to increase brand awareness and fan activity. - Compiled and analyzed competitor advertising campaigns to highlight trends for use by the sales and edit teams. - Performed extensive web research for Lollapalooza presence, multiple advertising campaigns, and artist profiles in order to provide recommendations to marketing team. - Created content on Spotify, Pinterest, Twitter and Facebook to increase brand awareness and fan activity. - Compiled and analyzed competitor advertising campaigns to highlight trends for use by the sales and edit teams.