Assistant Vice President, Corporate Communications

• Mar 2022 - Present

- Enhance CDF Group’s reputation through internal and external communications efforts - Provide strategic counsel on media communications to positively engage key stakeholders: investors, customers, and employees - Media relationship reinforcement and crisis management. Mitigate potential corporate reputation issues. - Supervision and coordination of communications strategy and execution across the Group’s subsidiaries. - Enhance CDF Group’s reputation through internal and external communications efforts - Provide strategic counsel on media communications to positively engage key stakeholders: investors, customers, and employees - Media relationship reinforcement and crisis management. Mitigate potential corporate reputation issues. - Supervision and coordination of communications strategy and execution across the Group’s subsidiaries.

Senior Manager, Corporate Communications

• Jul 2019 - Oct 2021

Public Relations: - Lead all external communications efforts to convey a consistent and positive brand reputation of the bank. - Collaborate with internal stakeholders across teams to drive comprehensive and creative communication approaches. - Develop relationships and maintain engagementwith key business, financial, and technology press. - Crisis management Management Responsibilities: - Lead 2 team members on the planning and executions of internal communications and sustainability agenda. Show less

Assistant Vice President, Corporate Communications & Media Relations

• Mar 2019 - Jul 2019

• Leverage PR to position DBS as a disruptive bank. Profile the bank’s key initiatives, developments and thought leadership in new and different ways• Enhance DBS‘ presence and reputation in key publications. Responsibilities include, but are not limited to: proactive management of media relations, organize corporate events, media briefings, press releases to support the bank’s business strategies and objectives; arrange overseas media fam trip to maximize positive coverage of the bank; crisis management• Drive integrated content marketing strategy to boost the share of voice across social, online and offline platforms• Lead award-winning strategy and preparation to proactively pitch for prestigious recognition• Coordinate cross-department CSR report taskforce to compile CSR report Show less

Senior Associate, Corporate Communications & Media Relations

• Mar 2017 - Feb 2019

Associate, Internal Communications

• Mar 2015 - Feb 2017

- Manage bank-wide staff engagement initiatives and host employee events to boost morale. - Act as content curator for all CEO communications and internal engagement channels: staff intranet, regular email and newsletters, internal social media, to ensure employees are kept informed and motivated. - Collaborate with regional counterparts and local senior managers to cascade the bank’s key priorities to build internal awareness and recognition among our employees.

Analyst, Internal Communications

• Jun 2013 - Feb 2015

Public Relations Specialist

• Oct 2011 - Apr 2013

- Enhance corporate reputation through effective external communication management amongst the multiple target audience segments - Arrange media interviews and press events to maximize the exposure of firm partners and build the firm's thought leadership in identified areas - Organize promotional events such as press conferences, client seminars, exhibitions and forums - Prepare press releases, statements and speech scripts for corporate senior managers. Deal with inquiries from the public, the press, and related organizations. - Crisis management Show less

Senior Copywriter

• Oct 2010 - Sep 2011

Copywriter

• May 2006 - May 2008