Nicole Kvasnicka
Product Marketing, Director at Heidolph North America- Claim this Profile
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Bio
Experience
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Heidolph North America
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United States
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Biotechnology
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1 - 100 Employee
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Product Marketing, Director
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Jun 2012 - Present
• Manage department related costs, outside provider contracts, develop and manage project budgets. • Responsible for the development and communication of sales tools and programs for new products. • Reinforce the messaging, branding and global positioning of product though training initiatives. • Create and facilitate integrated promotion/marketing campaigns and tactics • Coordinate and track communications projects with distributors • Manage logistics, calendar and timeline… Show more • Manage department related costs, outside provider contracts, develop and manage project budgets. • Responsible for the development and communication of sales tools and programs for new products. • Reinforce the messaging, branding and global positioning of product though training initiatives. • Create and facilitate integrated promotion/marketing campaigns and tactics • Coordinate and track communications projects with distributors • Manage logistics, calendar and timeline for all trade show participation • Provide graphic design & desktop publishing/production for the development of promotional sales materials, other material as needed, i.e web and print (Adobe Illustrator) • Execute online strategies; email campaigns • Lead management and communication of lead status • Pricing analysis and execution to all distributors • Business development • Competitor Brand analysis to be aware of current marketing trends • Product Management for 10+ brands Heidolph North America sells and services premium solutions and installation services for chemical synthesis, process development, work-up and evaporation chemistry applications. Our product portfolio includes best-in-class, high quality laboratory and research capital equipment designed to focus on cost reduction, safety and ease of use operation. All Heidolph manufactured offerings include an industry leading 3 year full-service warranty and a 10 year lifespan. Heidolph North America Portfolio Offerings are: Rotary Evaporators, Chillers, Vacuum Pumps, Magnetic Stirring Hotplates, Overhead Stirrers, Chemical Reactors, Control Software, Autoclaves/Sterilizers, Glove Boxes for Air Sensitive Applications, Incubating Shakers and High Quality Peristaltic Pumps for Biology or Chemistry Applications.
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Product Manager
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Mar 2012 - May 2012
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Heidolph USA
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Greater Chicago Area
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Sales & Marketing Specialist
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Jan 2010 - Mar 2012
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Heidolph Brinkmann LLC
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Greater Chicago Area
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Technical Support Specialist
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Dec 2008 - Jan 2010
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Education
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Northern Illinois University
Bachelor of Science (BS), Consumer Science & Marketing