Experience

Clarus Group

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Technical Recruiter

  • Jul 2018 - Present

  Overland Park, KS



1861 Wealth Advisors

• Marketing Director and Talent Acquisition

  • Jun 2017 - Jun 2018

  Kansas City, Missouri Area As the first official marketer for a financial firm, and member of their management team, I was responsible for the rollout and development of the entire brand. I oversaw all marketing related training, onboarding, and resource development as well as: • Redesigned the website to make it more user friendly, inviting and intuitive. • Worked closely with each advisor to formulate and support a strategic, evolving marketing plan that takes into account both nurturing of current prospects but… Show more As the first official marketer for a financial firm, and member of their management team, I was responsible for the rollout and development of the entire brand. I oversaw all marketing related training, onboarding, and resource development as well as: • Redesigned the website to make it more user friendly, inviting and intuitive. • Worked closely with each advisor to formulate and support a strategic, evolving marketing plan that takes into account both nurturing of current prospects but also cultivating new relationships utilizing multiple platforms. • Sourced sponsorship opportunities to increase brand awareness, securing advertisements and press releases. • Launched a brand store, sourcing new items, ordering for special events, inventory. • Developed internal and external events and communications. • Implemented a social media strategy for the firm, including development of the firm LinkedIn and Facebook, creating templates and materials as necessary. • Responsible for maintaining consistent recruiting pipeline including warm & cold sourcing of candidates and guiding them through volume of candidates and guiding them through a 3-4 step interview process. • Maintained contact with multiple local colleges and universities, working with their career advisors. • Coached firm coordinator on talent acquisition goals and resources. Show less



BKD CPAs & Advisors

• United States
• Accounting
• 700 & Above Employee

• National Industry Marketing Specialist

  • Feb 2017 - Jun 2017

  Kansas City, Missouri Area

• Marketing & Business Development

  • Nov 2014 - Jun 2017

  Greater Chicago Area Wolf & Company merged with BKD, LLP in November 2014. Throughout my time at Wolf/BKD I experienced increased responsibility and with that built a strong rapport with the C-level executives not just locally but across the firm. I was a respected expert in the field of marketing both locally and nationally. Below are some of the responsibilities throughout my time at the firm: o Designed the annual media buying campaign that spanned radio, print, and online platforms, meant to both… Show more Wolf & Company merged with BKD, LLP in November 2014. Throughout my time at Wolf/BKD I experienced increased responsibility and with that built a strong rapport with the C-level executives not just locally but across the firm. I was a respected expert in the field of marketing both locally and nationally. Below are some of the responsibilities throughout my time at the firm: o Designed the annual media buying campaign that spanned radio, print, and online platforms, meant to both introduce BKD to the competitive marketplace and then sustain recognition o Built relationships with various local and national associations to increase firm recognition and involvement, resulting in multiple speaking and sponsorship opportunities. o Served as communications liaison, authored press releases, and internal and external communication pieces. o Internal communications including win stories, office news and views, monthly firm updates. o Hosted and taught ongoing training for staff on multiple topics including PowerPoint, Blogging tips, LinkedIn profile development and social selling, and Twitter. o Organized exhibition in 4-6 local trade shows and 2-4 national trade shows a year o Worked with office leaders to develop appropriate content for 10-12 seminars annually o Collaborated with senior management to design and implement ongoing business development/marketing training for associate level staff. o Designed and implemented a business development accountability program that increased activity by 55%. o Advised partners during pre-proposal meetings while strategizing responses to RFPs o Masterminded the completed redesign of an archaic monthly pipeline reporting process moving it to Salesforce.com o Prepared and analyzed pipeline report ahead of monthly meetings, providing feedback and guidance to Manager-Partner group o Fostered strategic partnerships with various associations across multiple industries.



Wolf & Company LLP

• United States
• Accounting
• 1 - 100 Employee

• Marketing Manager

  • Jul 2014 - Oct 2014

  • Marketing Communications – Digital and Print: - Worked on development team to overhaul and redesign Firm website, including wire frame work ups, writing and compiling information for 70+ site pages, designing contact forms, selecting graphics and overseeing multiple on-site photo and video shoots with clients and staff. - Designed and executed multiple corporate communications across both print and digital format as well as social media platforms and ensuring materials meet… Show more • Marketing Communications – Digital and Print: - Worked on development team to overhaul and redesign Firm website, including wire frame work ups, writing and compiling information for 70+ site pages, designing contact forms, selecting graphics and overseeing multiple on-site photo and video shoots with clients and staff. - Designed and executed multiple corporate communications across both print and digital format as well as social media platforms and ensuring materials meet compliance standards and IRS mailing regulations. - Managed daily updates of the website to keep it dynamic and up-to-date. • Brand Management: - Took theme of website and incorporated it into a new brand redesign for all marketing materials including firm brochure, folder, inserts, newsletters and e-mail pieces. - Managed the ordering of branded materials including business cards, brochures, folders, etc. • Social Media Training and Coordination: - Led in-house training for staff on PowerPoint, Blogging, LinkedIn and Twitter. - Coached on tweet development, Blog topics and appropriate LinkedIn postings. - Managed editorial calendar for all social media posts across multiple platforms including LinkedIn, Twitter, and the Wolf Insights Blog. • Support Thought Leadership Content Development: - Worked with niche leaders to develop content for seminars, webinars, social media postings and electronic communications. - Managed 8 seminars a year including topic development, invitation design, location & catering, check in the day of the event and post event follow-up. - Coached Partners and staff preparing PowerPoint presentations. - Organized exhibition in 4-6 trade shows a year and an additional 4-6 recruiting events. • Manage List Maintenance: - Oversaw accuracy of database containing 12,000 individual and corporate contacts.

• Senior Marketing Associate

  • Jan 2010 - Jul 2014


Wolf & Company
• United States
• Financial Services
• 1 - 100 Employee
• Marketing Assistant

  • Feb 2008 - Jan 2010

Stevens & Tate
• United States
• Advertising Services
• 1 - 100 Employee
• Sales Assistant/Receptionist

  • 2007 - 2008

M&M Reporting, Inc.
• United States
• Suburban Scheduling Coordinator

  • 2006 - 2007