Senior Brand Experience Manager

• Sep 2022 - Present

Senior Event Producer

• Jan 2022 - Sep 2022

Managed the production component of experiential events, while partnering with Account and Creative teams within the agency as well as the client, in conceptualizing, developing, and managing the execution of live events. Managed the on-site execution of events, overseeing all producers, contractors, venue/partner relationships, and ensuring all elements of the event execution run flawlessly, on time and on budget. Key Accomplishments: • Lead for 2022 MINI TAKES… Show more Managed the production component of experiential events, while partnering with Account and Creative teams within the agency as well as the client, in conceptualizing, developing, and managing the execution of live events. Managed the on-site execution of events, overseeing all producers, contractors, venue/partner relationships, and ensuring all elements of the event execution run flawlessly, on time and on budget. Key Accomplishments: • Lead for 2022 MINI TAKES THE STATES Program Show less Managed the production component of experiential events, while partnering with Account and Creative teams within the agency as well as the client, in conceptualizing, developing, and managing the execution of live events. Managed the on-site execution of events, overseeing all producers, contractors, venue/partner relationships, and ensuring all elements of the event execution run flawlessly, on time and on budget. Key Accomplishments: • Lead for 2022 MINI TAKES… Show more Managed the production component of experiential events, while partnering with Account and Creative teams within the agency as well as the client, in conceptualizing, developing, and managing the execution of live events. Managed the on-site execution of events, overseeing all producers, contractors, venue/partner relationships, and ensuring all elements of the event execution run flawlessly, on time and on budget. Key Accomplishments: • Lead for 2022 MINI TAKES THE STATES Program Show less

Senior Project Associate

• Jun 2019 - Mar 2020

Oversee JMW idealization, collaboration, coordination, production and execution of Chevrolet Motorsports launch go-to-market initiatives for both Chevrolet internal and external audiences. Work closely with senior-level clients as an integral part of the Chevrolet Motorsports team. Oversee JMW idealization, collaboration, coordination, production and execution of Chevrolet Motorsports launch go-to-market initiatives for both Chevrolet internal and external audiences. Work closely with senior-level clients as an integral part of the Chevrolet Motorsports team.

Off Premise Sales Manager

• Oct 2016 - Jan 2019

Perform careful analysis in order to determine and develop the type of guidance and direction that is most appropriate and necessary. Strong understanding of a structured environment that is beneficial to staff and clients, as well as highly conducive to positive business interactions. Effectively managed 500 off-premise accounts, including driving activity at regional & national level accounts. Utilize skills in online data platforms of Neilson, IRI, VIP, and Market 6. Key… Show more Perform careful analysis in order to determine and develop the type of guidance and direction that is most appropriate and necessary. Strong understanding of a structured environment that is beneficial to staff and clients, as well as highly conducive to positive business interactions. Effectively managed 500 off-premise accounts, including driving activity at regional & national level accounts. Utilize skills in online data platforms of Neilson, IRI, VIP, and Market 6. Key Accomplishments: • Consistently exceeded goals for key performance indicators of volume, distribution, and display execution. • Recognized for being a top Team Leader. • Built and maintained strong long-lasting professional relationships that contributed to organizational success. Show less Perform careful analysis in order to determine and develop the type of guidance and direction that is most appropriate and necessary. Strong understanding of a structured environment that is beneficial to staff and clients, as well as highly conducive to positive business interactions. Effectively managed 500 off-premise accounts, including driving activity at regional & national level accounts. Utilize skills in online data platforms of Neilson, IRI, VIP, and Market 6. Key… Show more Perform careful analysis in order to determine and develop the type of guidance and direction that is most appropriate and necessary. Strong understanding of a structured environment that is beneficial to staff and clients, as well as highly conducive to positive business interactions. Effectively managed 500 off-premise accounts, including driving activity at regional & national level accounts. Utilize skills in online data platforms of Neilson, IRI, VIP, and Market 6. Key Accomplishments: • Consistently exceeded goals for key performance indicators of volume, distribution, and display execution. • Recognized for being a top Team Leader. • Built and maintained strong long-lasting professional relationships that contributed to organizational success. Show less

Senior Project Manager

• Jul 2015 - Oct 2016

Planned, managed, organized, coordinated, and completed all projects on time and within scope. Proactively identified areas in need of improvement, and developed process improvements as deemed necessary. Coordinated the efforts of team to accomplish all goals and objectives by using available resources efficiently and effectively. Key Accomplishments: • Increased program sales by 43%. • Was recognized by and received a bonus from client for improving program. • Upheld a 100%… Show more Planned, managed, organized, coordinated, and completed all projects on time and within scope. Proactively identified areas in need of improvement, and developed process improvements as deemed necessary. Coordinated the efforts of team to accomplish all goals and objectives by using available resources efficiently and effectively. Key Accomplishments: • Increased program sales by 43%. • Was recognized by and received a bonus from client for improving program. • Upheld a 100% retention rate of staff. Show less Planned, managed, organized, coordinated, and completed all projects on time and within scope. Proactively identified areas in need of improvement, and developed process improvements as deemed necessary. Coordinated the efforts of team to accomplish all goals and objectives by using available resources efficiently and effectively. Key Accomplishments: • Increased program sales by 43%. • Was recognized by and received a bonus from client for improving program. • Upheld a 100%… Show more Planned, managed, organized, coordinated, and completed all projects on time and within scope. Proactively identified areas in need of improvement, and developed process improvements as deemed necessary. Coordinated the efforts of team to accomplish all goals and objectives by using available resources efficiently and effectively. Key Accomplishments: • Increased program sales by 43%. • Was recognized by and received a bonus from client for improving program. • Upheld a 100% retention rate of staff. Show less

Sales & Events Manager

• May 2012 - May 2015

Remained dedicated to leveraging of sales and products through solutions and professional services. Served customers by anticipating and meeting their needs, providing high quality services, and supervising a highly efficient and energized staff. Negotiated contracts, pricing, managed relationships, and coordinated logistics with outside vendors for printing, promotional items, and all other services as needed for each event. Key Accomplishments: • Achieved: $664k gross sales in 2012… Show more Remained dedicated to leveraging of sales and products through solutions and professional services. Served customers by anticipating and meeting their needs, providing high quality services, and supervising a highly efficient and energized staff. Negotiated contracts, pricing, managed relationships, and coordinated logistics with outside vendors for printing, promotional items, and all other services as needed for each event. Key Accomplishments: • Achieved: $664k gross sales in 2012, $721k gross sales in 2013, and $801k gross sales in 2014. • Formulated key relationships with Hospitality, Government, State and local business. • Created and implemented successful music nights, wine pairing dinners, company partnerships programs and networking events. Show less Remained dedicated to leveraging of sales and products through solutions and professional services. Served customers by anticipating and meeting their needs, providing high quality services, and supervising a highly efficient and energized staff. Negotiated contracts, pricing, managed relationships, and coordinated logistics with outside vendors for printing, promotional items, and all other services as needed for each event. Key Accomplishments: • Achieved: $664k gross sales in 2012… Show more Remained dedicated to leveraging of sales and products through solutions and professional services. Served customers by anticipating and meeting their needs, providing high quality services, and supervising a highly efficient and energized staff. Negotiated contracts, pricing, managed relationships, and coordinated logistics with outside vendors for printing, promotional items, and all other services as needed for each event. Key Accomplishments: • Achieved: $664k gross sales in 2012, $721k gross sales in 2013, and $801k gross sales in 2014. • Formulated key relationships with Hospitality, Government, State and local business. • Created and implemented successful music nights, wine pairing dinners, company partnerships programs and networking events. Show less

Field Sales Manager

• Jun 2010 - May 2012

Created and implemented expert sales plans that effectively sold products. Achieved operational objectives by strategically making expert recommendations, completing action plans, implementing standards, and driving positive change. Executed effective marketing campaigns in partnership with the local team to develop creative way for promoting brand awareness and increasing revenue growth. Key Accomplishments: • Built key relationships with top Accounting firms and Universities with… Show more Created and implemented expert sales plans that effectively sold products. Achieved operational objectives by strategically making expert recommendations, completing action plans, implementing standards, and driving positive change. Executed effective marketing campaigns in partnership with the local team to develop creative way for promoting brand awareness and increasing revenue growth. Key Accomplishments: • Built key relationships with top Accounting firms and Universities with Accounting Programs. • Attained high recruitment rates of staff and students to utilize study materials. Show less Created and implemented expert sales plans that effectively sold products. Achieved operational objectives by strategically making expert recommendations, completing action plans, implementing standards, and driving positive change. Executed effective marketing campaigns in partnership with the local team to develop creative way for promoting brand awareness and increasing revenue growth. Key Accomplishments: • Built key relationships with top Accounting firms and Universities with… Show more Created and implemented expert sales plans that effectively sold products. Achieved operational objectives by strategically making expert recommendations, completing action plans, implementing standards, and driving positive change. Executed effective marketing campaigns in partnership with the local team to develop creative way for promoting brand awareness and increasing revenue growth. Key Accomplishments: • Built key relationships with top Accounting firms and Universities with Accounting Programs. • Attained high recruitment rates of staff and students to utilize study materials. Show less

Recreation Manager

• Jan 2010 - Jun 2010

Responsible for coordination, direction and supervision of all aspects of Pool Operations including day to day activities and special events. Hire, train and manage Recreation staff Responsible for coordination, direction and supervision of all aspects of Pool Operations including day to day activities and special events. Hire, train and manage Recreation staff

Program Manager

• Jan 2007 - Jan 2010

Ensured quality, consistency and advancement of all organizational goals and objectives while managing projects and programs. Organized, motivated, and controlled resources and teams in order to achieve specific goals in a dynamic environment. Key Accomplishments: • Within RJ Reynolds Camel program, Detroit in the Top 5 cities for highest sales goals reached each year across the national platform. • Achieved and maintained 100% retention rate with Detroit staff. Ensured quality, consistency and advancement of all organizational goals and objectives while managing projects and programs. Organized, motivated, and controlled resources and teams in order to achieve specific goals in a dynamic environment. Key Accomplishments: • Within RJ Reynolds Camel program, Detroit in the Top 5 cities for highest sales goals reached each year across the national platform. • Achieved and maintained 100% retention rate with Detroit staff.

Team Manager

• Jan 2006 - Jan 2007

Managed day-to-day operations and events for Starbucks/ POM Tea Mobile Promotional team by building corporate brand, creating new markets and increasing sales at local retail stores. Managed day-to-day operations and events for Starbucks/ POM Tea Mobile Promotional team by building corporate brand, creating new markets and increasing sales at local retail stores.

Regional Marketing Manager

• Feb 2004 - Jan 2006

Planned, implemented and managed 5 teams in 5 states for experiential & sales mobile marketing program for AT&T Supervised team members, established project goals and timelines, assigned tasks and monitored progress Planned, implemented and managed 5 teams in 5 states for experiential & sales mobile marketing program for AT&T Supervised team members, established project goals and timelines, assigned tasks and monitored progress

Event Coordinator

• Feb 2000 - Jan 2002

Responsible for sales, implementation and conclusion of all aspects of events regarding Fantasy Camp including travel camps, day camps and all baseball-related activities. Responsible for sales, implementation and conclusion of all aspects of events regarding Fantasy Camp including travel camps, day camps and all baseball-related activities.