Experience

Adopt

• Advertising Services

• Co-Founder at Adopt

  • Apr 2021 - Present

  Founded a brand and creative company that builds brands by unleashing the power of sport, athletes & culture. Founded a brand and creative company that builds brands by unleashing the power of sport, athletes & culture.



Nike

• India
• Online Audio and Video Media

• VP Global Categories & Consumer Direct Brand Marketing

  • 2019 - Jan 2021

  Led all global marketing teams and consumer facing work (team of +400), reporting directly to the CMO and President of Nike Direct. Oversaw creation and execution of Nike’s global category brands, digital, retail and editorial strategies, ensuring seamless integration into consumer facing campaigns across basketball, football, running, women’s, sportswear, training, skate, tennis and kids. Delivered multi-faceted brand and product campaigns resulting in double digital growth and 37% increase in Nike Direct digital revenue.

• VP Global Consumer Direct Brand Marketing

  • 2017 - 2019

  Responsible for Nike’s direct to consumer acceleration across digital and retail, inclusive of building out new membership and editorial content offense.

• VP Global Basketball Brand Marketing

  • 2014 - 2017

  Led the creation of all Global Basketball brand efforts - product, advertising, communications, digital, retail, collaborations, key cities offense, etc. Created brand plans for lead basketball athletes (LeBron James, Kobe Bryant, Kyrie Irving, Kevin Durant, Paul George, Giannis Antetokounmpo) and organizations (NBA, WNBA, FIBA) to create explosive brand strength and growth around the world for basketball and the Nike brand.

• Sr. Director UK and Ireland Brand Marketing

  • 2012 - 2014

  Led all brand marketing strategy and executions for Nike UK inclusive of, Manchester United, Manchester City, Arsenal Football Club, England Football Association and all football, running, women's, training and sportswear initiatives.

• Sr. Director Northern Europe Brand Marketing

  • 2011 - 2012

• Director Global Women's Marketing

  • 2007 - 2011

• Director North America Women's Marketing

  • 2004 - 2007