Nicole Hruby Daniel (she/her)
Group Account Director at BBH USA- Claim this Profile
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Portuguese Native or bilingual proficiency
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English Native or bilingual proficiency
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French Elementary proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Natalie Otsuka
Unfortunately I didn't get the chance to work with Nicole for as long as I would have liked (!) but in the little amount of time I did, I knew Nicole as a fantastic leader and colleague. I have such admiration for how she effortlessly navigated the team and client through difficult conversations and situations no matter how big or small. The way she genuinely cares for her team and clients is truly special. She really takes the time to get to know every single person which is a rarity, especially in such a fast-paced industry. Her demeanor and personality is what actually drew me to my current position - she is an absolute pleasure to work with and learn from.
Geraldine Salcedo G.
When looking for the perfect balance between human quality and professional excelence consider Nicole as your best and probably only candidate! I had the chance to cross professional paths with Nicole while working for Virtue Worldwide and had the pleassure of contributing hand in hand with her in the launching of one of the biggest and most important brands for the agency at the time. Nicole was always the person who kept eyes on every single detail, the one who had the most stretch and perfect relationship with clients without ever leaving the internal team on the side. She managed people gracefully and faced problems turning them always into nice opportunities for the whole team. Never before have I seen someone so commited to their role and that is probably why she always excelled in it proving to be one of the most valuable players not only in the team but the whole agency and I would even dare to say that in the industry. Having her in your team will deffinitely bring evolution and results from the second she leads any project, she is the best and most dedicated candidate you will ever find out there. I highly recommend her and feel lucky to have worked with her before. Sincerely yours Geraldine Salcedo.
Natalie Otsuka
Unfortunately I didn't get the chance to work with Nicole for as long as I would have liked (!) but in the little amount of time I did, I knew Nicole as a fantastic leader and colleague. I have such admiration for how she effortlessly navigated the team and client through difficult conversations and situations no matter how big or small. The way she genuinely cares for her team and clients is truly special. She really takes the time to get to know every single person which is a rarity, especially in such a fast-paced industry. Her demeanor and personality is what actually drew me to my current position - she is an absolute pleasure to work with and learn from.
Geraldine Salcedo G.
When looking for the perfect balance between human quality and professional excelence consider Nicole as your best and probably only candidate! I had the chance to cross professional paths with Nicole while working for Virtue Worldwide and had the pleassure of contributing hand in hand with her in the launching of one of the biggest and most important brands for the agency at the time. Nicole was always the person who kept eyes on every single detail, the one who had the most stretch and perfect relationship with clients without ever leaving the internal team on the side. She managed people gracefully and faced problems turning them always into nice opportunities for the whole team. Never before have I seen someone so commited to their role and that is probably why she always excelled in it proving to be one of the most valuable players not only in the team but the whole agency and I would even dare to say that in the industry. Having her in your team will deffinitely bring evolution and results from the second she leads any project, she is the best and most dedicated candidate you will ever find out there. I highly recommend her and feel lucky to have worked with her before. Sincerely yours Geraldine Salcedo.
Natalie Otsuka
Unfortunately I didn't get the chance to work with Nicole for as long as I would have liked (!) but in the little amount of time I did, I knew Nicole as a fantastic leader and colleague. I have such admiration for how she effortlessly navigated the team and client through difficult conversations and situations no matter how big or small. The way she genuinely cares for her team and clients is truly special. She really takes the time to get to know every single person which is a rarity, especially in such a fast-paced industry. Her demeanor and personality is what actually drew me to my current position - she is an absolute pleasure to work with and learn from.
Geraldine Salcedo G.
When looking for the perfect balance between human quality and professional excelence consider Nicole as your best and probably only candidate! I had the chance to cross professional paths with Nicole while working for Virtue Worldwide and had the pleassure of contributing hand in hand with her in the launching of one of the biggest and most important brands for the agency at the time. Nicole was always the person who kept eyes on every single detail, the one who had the most stretch and perfect relationship with clients without ever leaving the internal team on the side. She managed people gracefully and faced problems turning them always into nice opportunities for the whole team. Never before have I seen someone so commited to their role and that is probably why she always excelled in it proving to be one of the most valuable players not only in the team but the whole agency and I would even dare to say that in the industry. Having her in your team will deffinitely bring evolution and results from the second she leads any project, she is the best and most dedicated candidate you will ever find out there. I highly recommend her and feel lucky to have worked with her before. Sincerely yours Geraldine Salcedo.
Natalie Otsuka
Unfortunately I didn't get the chance to work with Nicole for as long as I would have liked (!) but in the little amount of time I did, I knew Nicole as a fantastic leader and colleague. I have such admiration for how she effortlessly navigated the team and client through difficult conversations and situations no matter how big or small. The way she genuinely cares for her team and clients is truly special. She really takes the time to get to know every single person which is a rarity, especially in such a fast-paced industry. Her demeanor and personality is what actually drew me to my current position - she is an absolute pleasure to work with and learn from.
Geraldine Salcedo G.
When looking for the perfect balance between human quality and professional excelence consider Nicole as your best and probably only candidate! I had the chance to cross professional paths with Nicole while working for Virtue Worldwide and had the pleassure of contributing hand in hand with her in the launching of one of the biggest and most important brands for the agency at the time. Nicole was always the person who kept eyes on every single detail, the one who had the most stretch and perfect relationship with clients without ever leaving the internal team on the side. She managed people gracefully and faced problems turning them always into nice opportunities for the whole team. Never before have I seen someone so commited to their role and that is probably why she always excelled in it proving to be one of the most valuable players not only in the team but the whole agency and I would even dare to say that in the industry. Having her in your team will deffinitely bring evolution and results from the second she leads any project, she is the best and most dedicated candidate you will ever find out there. I highly recommend her and feel lucky to have worked with her before. Sincerely yours Geraldine Salcedo.
Experience
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BBH USA
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United States
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Advertising Services
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100 - 200 Employee
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Group Account Director
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Aug 2022 - Present
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Madwell
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United States
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Advertising Services
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1 - 100 Employee
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Group Account Director
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Dec 2021 - Aug 2022
Verizon Gaming. Plum Organics, Heinken and more Verizon Gaming. Plum Organics, Heinken and more
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VIRTUE Worldwide
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United States
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Advertising Services
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100 - 200 Employee
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Group Account Director
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Jun 2021 - Jan 2022
Oversee HBO Max portfolio across LATAM and Brazil Oversee HBO Max portfolio across LATAM and Brazil
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Freelance Senior Client Director
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Jun 2020 - Jun 2021
TBWA NY, April 2021 - June 2021: Leading Bubly Pepsi-Co brand, overseeing the full AOR. McCann NY, Jan 2021 - April 2021: Leading TJX Home Goods brand, overseeing the full AOR. Responsible for leading FY planning, IAT relationships, overseeing all production across TVC, Digital and OOH Highwire PR, Oct 2020 - Dec 2020: Oversaw the Digital department existing client roster. Additionally, responsible for providing counsel to PR counterparts to find opportunities with new clients to grow digital capabilities within their scopes. Barbarian Group, Sept - Oct 2020: Managed integrated creative development for the Biden/Harris Presidential Campaign, focused on Voter Registration. Partnered directly with BFP leadership resulting in the largest voter turnout in history. 5W PR, June - Sept 2020: Oversaw all clients within the Digital roster. Additionally, led restructure of account and strategy departments with a renewed focus on efficacy.
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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VP, Client Services
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Jun 2018 - Jun 2020
Digital lead for Samsung Home Appliances & Home Entertainment Digital lead for Samsung Home Appliances & Home Entertainment
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Set Creative - A WPP Experiential Agency
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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Jan 2017 - Jun 2018
Verizon Retail Verizon Retail
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AKQA
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United States
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Design
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700 & Above Employee
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Management Supervisor
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May 2016 - Jan 2017
Verizon Retail and New Business.
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Account Supervisor
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Sep 2015 - May 2016
Account Supervisor on Verizon go90 and Retail, specifically leading the National Retail division.
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Rokkan
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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Jun 2014 - Sep 2015
Clients: Integrated:- Sprout NBC Universal- LongHorn Steakhouse // Darden- BMW- Gain/Procter & Gamble- New Business Platforms:- Mikimoto USA- One&Only Luxury Resorts Clients: Integrated:- Sprout NBC Universal- LongHorn Steakhouse // Darden- BMW- Gain/Procter & Gamble- New Business Platforms:- Mikimoto USA- One&Only Luxury Resorts
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Global Account Executive
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Aug 2013 - Aug 2014
Wella Global brand, part of the P&G umbrella - digital projects and TV/Print productions. Wella Global brand, part of the P&G umbrella - digital projects and TV/Print productions.
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Agência Frog
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Brazil
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Advertising Services
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1 - 100 Employee
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Account Management
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Jul 2012 - May 2013
•Account managing for clients such as: oVichy Cosmetics (part of L’Oreal family): Leading skincare brand in Europe and present in Brasil for 11 years.oINNEOV (part of L’Oreal family): leading innovative nutria-cosmetic products.•Client negotiations and strategy leading to rebranding of the company online. •Account managing for clients such as: oVichy Cosmetics (part of L’Oreal family): Leading skincare brand in Europe and present in Brasil for 11 years.oINNEOV (part of L’Oreal family): leading innovative nutria-cosmetic products.•Client negotiations and strategy leading to rebranding of the company online.
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Non-Traditional Marketing
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Jan 2012 - Jun 2012
•Online marketing actions: Created many online campaigns, leading to record breaking growth of users for client pages, an addition of five thousand new users in 4 months. •Marketing and Scenario Analysis – Market research, strategy based on the results. •Online marketing actions: Created many online campaigns, leading to record breaking growth of users for client pages, an addition of five thousand new users in 4 months. •Marketing and Scenario Analysis – Market research, strategy based on the results.
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Freelance writer.
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Aug 2011 - Jan 2012
•Wrote for the company’s blog about European new trends and what could be adapted for Brazilians. •Wrote for the company’s blog about European new trends and what could be adapted for Brazilians.
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TIM Brasil
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Brazil
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Telecommunications
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700 & Above Employee
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Marketing Trainee
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Aug 2010 - Aug 2011
•Analyzed market and company’s competitors to help create sales strategies. •Continuous contact with suppliers such as Motorola, Nokia, among others discussing growth of sales and new operations. •Responsible for online marketing analysis, used for future advertising motions. •Analyzed market and company’s competitors to help create sales strategies. •Continuous contact with suppliers such as Motorola, Nokia, among others discussing growth of sales and new operations. •Responsible for online marketing analysis, used for future advertising motions.
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Trainee in Strategic Planning and Marketing
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Jan 2010 - Nov 2010
•Developed marketing plans for diverse client base, including a brand management and revitalization; •Daily updating of online content. •Developed marketing plans for diverse client base, including a brand management and revitalization; •Daily updating of online content.
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Education
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2011 - 2012
London School of Marketing
Graduate School, Analysis and Planning in Digital Marketing -
2008 - 2012
Pontifícia Universidade Católica do Rio de Janeiro
Undergraduate, Communications Major, emphasis in marketing and advertising. -
2010 - 2010
ESPM
Workshop, Strategic Planning for Advertising and Marketing
Community
