Experience

Xamarin Developer

• United Kingdom
• Software Development
• 400 - 500 Employee

• Freelance Strategy Consultant

  • Aug 2022 - Present

  I work with agencies and brands, leading the development of new brand propositions, marketing and communications strategies, experience and product innovation and think pieces. I work with agencies and brands, leading the development of new brand propositions, marketing and communications strategies, experience and product innovation and think pieces.



VML

• United States
• Advertising Services
• 700 & Above Employee

• Managing Director for Brand Strategy

  • Jan 2022 - Jul 2022

  Responsible for leading and elevating brand strategy and creativity within the department, and acting as strategic lead for the agency's most creative clients and prospects. Key highlights: • Developed new ways of working, inspiring and coaching the existing team to elevate strategic output • Forged improved ways of working with creative department – achieved two runners up prizes in the prestigious Channel Four Diversity Awards • Partnered with client leadership to implement a new group structure, creating new operational processes and frameworks • Developed new global brand positioning and communications strategy for Alpro • Led pitches for the Government, Baileys, Etihad and strategic lead for two brands on the global Ferrero pitch Show less



WPP

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Strategic Planning Partner for Boots

  • 2018 - 2021

  Responsible for the strategic direction of the Boots brand, driving communications, new initiatives and ways of working so Boots could deliver on its promise and measurably deepen its relationship with customers. Key highlights: • Brought an ailing retail brand back to penetration growth with a new brand position and communications strategy that has delivered the highest reputation scores Boots has ever recorded and a ten-year-high on brand metrics • Built WPP horizontal team - a truly integrated strategy team across advertising, media, instore, loyalty, social, influencer, publishing and PR to deliver collaboration, measurement and creative excellence • Developed and implemented new frameworks and ways of working to cement customer first thinking and enable all disciplines to seamlessly integrate brand and customer experiences across the total customer journey • Developed award-winning communications - D&AD Pencil, The One Show, The Drum Awards Social Media Gold, International Performance Marketing Awards – Silver, DMA Gold for Best Influencer Campaign, Influencer Marketing Awards Gold • Created a step change in communication moving from mass market communications to a model that also leveraged first party data to enable mass personalised communication • Transformed the brand’s go-to-market strategy and communications approach to deliver more content first thinking and delivery • Led strategic projects that reframed go-to-market strategies, developed new commercial propositions and identified white space brand innovation Show less



Crispin Porter + Bogusky

• United States
• Advertising Services
• 200 - 300 Employee

• Head of Planning

  • 2016 - 2018

  Responsible for upskilling the planning department and repositioning the agency in the UK market to grow the business. Key highlights: • Led the strategic direction of the agency, including re-writing agency credentials • Delivered a significant number of pitch wins: PayPal, Boots Botanics, Bayer, Royal Society for Blind Children, Cubanisto (AB InBev) • Transformed planning department from agency weakness to core strength Responsible for upskilling the planning department and repositioning the agency in the UK market to grow the business. Key highlights: • Led the strategic direction of the agency, including re-writing agency credentials • Delivered a significant number of pitch wins: PayPal, Boots Botanics, Bayer, Royal Society for Blind Children, Cubanisto (AB InBev) • Transformed planning department from agency weakness to core strength



High-Pint Chic

• Founder

  • 2010 - 2016

  Founded and ran a successful e-commerce business from scratch selling children's discounted designer clothing online. Key highlights: • Designed and developed the branding, packaging, website, UX and consumer communications • Gained PR exposure in Hello, Metro, You Magazine, Daily Express, Junior, Guardian online and in the leading Parenting Press Founded and ran a successful e-commerce business from scratch selling children's discounted designer clothing online. Key highlights: • Designed and developed the branding, packaging, website, UX and consumer communications • Gained PR exposure in Hello, Metro, You Magazine, Daily Express, Junior, Guardian online and in the leading Parenting Press



Freelance

• Advertising Services
• 700 & Above Employee

• Freelance Strategy Consultant

  • 2010 - 2016

  Provided strategic pitch consultancy to agencies, identifying and presenting the opportunity for specific brands. Key highlights: • Strategy consultant for Asda pitch for Saatchi and Saatchi • Strategy consultant for Argos pitch for Publicis addressing the issue of the role for retailers in 21st century and more specifically the relationship between brand and promotional communication • Strategy consultant for Wilkos pitch for The Red Brick Road Provided strategic pitch consultancy to agencies, identifying and presenting the opportunity for specific brands. Key highlights: • Strategy consultant for Asda pitch for Saatchi and Saatchi • Strategy consultant for Argos pitch for Publicis addressing the issue of the role for retailers in 21st century and more specifically the relationship between brand and promotional communication • Strategy consultant for Wilkos pitch for The Red Brick Road



The Red Brick Road

• Tesco Strategy Director

  • 2006 - 2010

  Led the strategic direction for the total Tesco communication portfolio across grocery, personal finance, fashion, telecoms, online and non food businesses. Key highlights: • Developed the most creatively awarded Tesco campaign across all businesses: D&AD Pencils, Campaign Press, Creative Circle • Developed and led the process for annual brand strategy that integrated and informed publishing, trade planning and POS • Built, led and coached the planning team • Savills Estate Agents – developed brand and communication strategy that has subsequently been rolled out and implemented at a corporate level and across their network of local offices • Dorset Cereals – developed brand positioning to give the brand a broader idea platform • Whizz Kids Charity – developed brand positioning and communication strategy for this relatively unknown charity Show less



Lowe

• Strategy Director

  • 2003 - 2006

  • Responsible for the development of communication strategies across the Tesco portfolio • Won the Innocent account and developed the strategy for Innocent Kids • Developed communications strategy and business cases to re-launch Boursin and Elmlea • Responsible for the development of communication strategies across the Tesco portfolio • Won the Innocent account and developed the strategy for Innocent Kids • Developed communications strategy and business cases to re-launch Boursin and Elmlea



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Graduate Trainee & Brand Development Manager

  • 1997 - 2003

  • Developed the most successful new Persil launch since tablets – Persil Aloe Vera from idea through to product and communication mix • Part of a team that led the brand to its highest market share in a decade • Developed the most successful new Persil launch since tablets – Persil Aloe Vera from idea through to product and communication mix • Part of a team that led the brand to its highest market share in a decade