Nicole Ferraz
Executive Creative Director at Blink Digital- Claim this Profile
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Bio
Rachel Alexander
As a copywriter, I had the privilege of working under and collaborating with Nicole from April 2020 to October 2021. At the time, she was the Creative Director at Blink Digital and inspired me deeply with her exceptional talent and leadership. Working under her guidance was an absolute pleasure and a source of immense growth for me. Nicole’s creative vision, innovative ideas, and ability to think outside the box have continuously challenged me to push the boundaries of my own creativity. Her passion for excellence and commitment to delivering exceptional work are truly commendable. Nicole possess a remarkable ability to transform a simple concept into a compelling and captivating campaign. Her keen eye for detail, coupled with a deep understanding of the target audience, ensures that every piece of creative work that her team produced is not only visually stunning but also resonates with its intended audience. Her guidance and insights have taught me the importance of storytelling and the power it holds in creating impactful advertising. One of the qualities that I appreciate most about Nicole is her ability to foster a collaborative and supportive work environment. She values the input and ideas of every team member, creating an atmosphere that encourages open communication and creativity. Her constructive feedback and guidance have been instrumental in shaping my skills as a copywriter/marketer, and I am grateful for the opportunities she provided me with to learn and grow. Her leadership extends beyond just the creative realm. She possess exceptional interpersonal skills and has the remarkable ability to motivate and inspire the team. Her positive energy and infectious enthusiasm create an environment where everyone feels valued and motivated to give their best. Moreover, her dedication to staying updated with the latest industry trends and technologies is truly commendable. She constantly challenges her team to embrace innovation and think ahead, ensuring that the agency remains at the forefront of the industry. Her commitment to excellence and her unwavering pursuit of creative brilliance are truly inspiring. To sum up, Nicole’s exceptional talent, leadership, and passion for creativity have made a significant impact on my professional journey. I am grateful to have had the opportunity to work under her guidance and to be part of the incredible campaigns we have created together. Her mentorship has not only elevated my skills but has also shaped me into a more confident and well-rounded professional. Thank you for being an exceptional Creative Director and for pushing me to reach new heights. I am truly honored to have worked with Nicole, and I look forward to see what she does next.
Khushboo Bhatt
Nicole is an outstanding professional with a wealth of experience in the creative field. She has consistently demonstrated a deep understanding of design, storytelling, and brand strategy, which she's successfully applied to numerous projects throughout her career. Nicole’s creative vision is unparalleled, and her ability to push the boundaries of innovation is truly inspiring. One of her most remarkable qualities is her ability to lead and inspire others. As a senior member of the team, she has effortlessly commanded respect and admiration from colleagues at all levels. Her leadership style is inclusive, empowering, collaborative and she is happy to go out of her way to mentor members from other departments as well. She also possesses exceptional interpersonal skills that allow her to effectively communicate her creative vision and build strong relationships with stakeholders which in my opinion are both valuable and necessary, especially if you want to push for category innovations. In addition to her remarkable creative talents, Nicole possesses a comprehensive understanding of the industry landscape. She keeps abreast of emerging trends, new technologies, and evolving consumer preferences as can be seen in her Web3 work. Her ability to balance artistic expression with business objectives is commendable, resulting in impactful campaigns that not only resonate with target audience but also create some award winning work for us.
Rachel Alexander
As a copywriter, I had the privilege of working under and collaborating with Nicole from April 2020 to October 2021. At the time, she was the Creative Director at Blink Digital and inspired me deeply with her exceptional talent and leadership. Working under her guidance was an absolute pleasure and a source of immense growth for me. Nicole’s creative vision, innovative ideas, and ability to think outside the box have continuously challenged me to push the boundaries of my own creativity. Her passion for excellence and commitment to delivering exceptional work are truly commendable. Nicole possess a remarkable ability to transform a simple concept into a compelling and captivating campaign. Her keen eye for detail, coupled with a deep understanding of the target audience, ensures that every piece of creative work that her team produced is not only visually stunning but also resonates with its intended audience. Her guidance and insights have taught me the importance of storytelling and the power it holds in creating impactful advertising. One of the qualities that I appreciate most about Nicole is her ability to foster a collaborative and supportive work environment. She values the input and ideas of every team member, creating an atmosphere that encourages open communication and creativity. Her constructive feedback and guidance have been instrumental in shaping my skills as a copywriter/marketer, and I am grateful for the opportunities she provided me with to learn and grow. Her leadership extends beyond just the creative realm. She possess exceptional interpersonal skills and has the remarkable ability to motivate and inspire the team. Her positive energy and infectious enthusiasm create an environment where everyone feels valued and motivated to give their best. Moreover, her dedication to staying updated with the latest industry trends and technologies is truly commendable. She constantly challenges her team to embrace innovation and think ahead, ensuring that the agency remains at the forefront of the industry. Her commitment to excellence and her unwavering pursuit of creative brilliance are truly inspiring. To sum up, Nicole’s exceptional talent, leadership, and passion for creativity have made a significant impact on my professional journey. I am grateful to have had the opportunity to work under her guidance and to be part of the incredible campaigns we have created together. Her mentorship has not only elevated my skills but has also shaped me into a more confident and well-rounded professional. Thank you for being an exceptional Creative Director and for pushing me to reach new heights. I am truly honored to have worked with Nicole, and I look forward to see what she does next.
Khushboo Bhatt
Nicole is an outstanding professional with a wealth of experience in the creative field. She has consistently demonstrated a deep understanding of design, storytelling, and brand strategy, which she's successfully applied to numerous projects throughout her career. Nicole’s creative vision is unparalleled, and her ability to push the boundaries of innovation is truly inspiring. One of her most remarkable qualities is her ability to lead and inspire others. As a senior member of the team, she has effortlessly commanded respect and admiration from colleagues at all levels. Her leadership style is inclusive, empowering, collaborative and she is happy to go out of her way to mentor members from other departments as well. She also possesses exceptional interpersonal skills that allow her to effectively communicate her creative vision and build strong relationships with stakeholders which in my opinion are both valuable and necessary, especially if you want to push for category innovations. In addition to her remarkable creative talents, Nicole possesses a comprehensive understanding of the industry landscape. She keeps abreast of emerging trends, new technologies, and evolving consumer preferences as can be seen in her Web3 work. Her ability to balance artistic expression with business objectives is commendable, resulting in impactful campaigns that not only resonate with target audience but also create some award winning work for us.
Rachel Alexander
As a copywriter, I had the privilege of working under and collaborating with Nicole from April 2020 to October 2021. At the time, she was the Creative Director at Blink Digital and inspired me deeply with her exceptional talent and leadership. Working under her guidance was an absolute pleasure and a source of immense growth for me. Nicole’s creative vision, innovative ideas, and ability to think outside the box have continuously challenged me to push the boundaries of my own creativity. Her passion for excellence and commitment to delivering exceptional work are truly commendable. Nicole possess a remarkable ability to transform a simple concept into a compelling and captivating campaign. Her keen eye for detail, coupled with a deep understanding of the target audience, ensures that every piece of creative work that her team produced is not only visually stunning but also resonates with its intended audience. Her guidance and insights have taught me the importance of storytelling and the power it holds in creating impactful advertising. One of the qualities that I appreciate most about Nicole is her ability to foster a collaborative and supportive work environment. She values the input and ideas of every team member, creating an atmosphere that encourages open communication and creativity. Her constructive feedback and guidance have been instrumental in shaping my skills as a copywriter/marketer, and I am grateful for the opportunities she provided me with to learn and grow. Her leadership extends beyond just the creative realm. She possess exceptional interpersonal skills and has the remarkable ability to motivate and inspire the team. Her positive energy and infectious enthusiasm create an environment where everyone feels valued and motivated to give their best. Moreover, her dedication to staying updated with the latest industry trends and technologies is truly commendable. She constantly challenges her team to embrace innovation and think ahead, ensuring that the agency remains at the forefront of the industry. Her commitment to excellence and her unwavering pursuit of creative brilliance are truly inspiring. To sum up, Nicole’s exceptional talent, leadership, and passion for creativity have made a significant impact on my professional journey. I am grateful to have had the opportunity to work under her guidance and to be part of the incredible campaigns we have created together. Her mentorship has not only elevated my skills but has also shaped me into a more confident and well-rounded professional. Thank you for being an exceptional Creative Director and for pushing me to reach new heights. I am truly honored to have worked with Nicole, and I look forward to see what she does next.
Khushboo Bhatt
Nicole is an outstanding professional with a wealth of experience in the creative field. She has consistently demonstrated a deep understanding of design, storytelling, and brand strategy, which she's successfully applied to numerous projects throughout her career. Nicole’s creative vision is unparalleled, and her ability to push the boundaries of innovation is truly inspiring. One of her most remarkable qualities is her ability to lead and inspire others. As a senior member of the team, she has effortlessly commanded respect and admiration from colleagues at all levels. Her leadership style is inclusive, empowering, collaborative and she is happy to go out of her way to mentor members from other departments as well. She also possesses exceptional interpersonal skills that allow her to effectively communicate her creative vision and build strong relationships with stakeholders which in my opinion are both valuable and necessary, especially if you want to push for category innovations. In addition to her remarkable creative talents, Nicole possesses a comprehensive understanding of the industry landscape. She keeps abreast of emerging trends, new technologies, and evolving consumer preferences as can be seen in her Web3 work. Her ability to balance artistic expression with business objectives is commendable, resulting in impactful campaigns that not only resonate with target audience but also create some award winning work for us.
Rachel Alexander
As a copywriter, I had the privilege of working under and collaborating with Nicole from April 2020 to October 2021. At the time, she was the Creative Director at Blink Digital and inspired me deeply with her exceptional talent and leadership. Working under her guidance was an absolute pleasure and a source of immense growth for me. Nicole’s creative vision, innovative ideas, and ability to think outside the box have continuously challenged me to push the boundaries of my own creativity. Her passion for excellence and commitment to delivering exceptional work are truly commendable. Nicole possess a remarkable ability to transform a simple concept into a compelling and captivating campaign. Her keen eye for detail, coupled with a deep understanding of the target audience, ensures that every piece of creative work that her team produced is not only visually stunning but also resonates with its intended audience. Her guidance and insights have taught me the importance of storytelling and the power it holds in creating impactful advertising. One of the qualities that I appreciate most about Nicole is her ability to foster a collaborative and supportive work environment. She values the input and ideas of every team member, creating an atmosphere that encourages open communication and creativity. Her constructive feedback and guidance have been instrumental in shaping my skills as a copywriter/marketer, and I am grateful for the opportunities she provided me with to learn and grow. Her leadership extends beyond just the creative realm. She possess exceptional interpersonal skills and has the remarkable ability to motivate and inspire the team. Her positive energy and infectious enthusiasm create an environment where everyone feels valued and motivated to give their best. Moreover, her dedication to staying updated with the latest industry trends and technologies is truly commendable. She constantly challenges her team to embrace innovation and think ahead, ensuring that the agency remains at the forefront of the industry. Her commitment to excellence and her unwavering pursuit of creative brilliance are truly inspiring. To sum up, Nicole’s exceptional talent, leadership, and passion for creativity have made a significant impact on my professional journey. I am grateful to have had the opportunity to work under her guidance and to be part of the incredible campaigns we have created together. Her mentorship has not only elevated my skills but has also shaped me into a more confident and well-rounded professional. Thank you for being an exceptional Creative Director and for pushing me to reach new heights. I am truly honored to have worked with Nicole, and I look forward to see what she does next.
Khushboo Bhatt
Nicole is an outstanding professional with a wealth of experience in the creative field. She has consistently demonstrated a deep understanding of design, storytelling, and brand strategy, which she's successfully applied to numerous projects throughout her career. Nicole’s creative vision is unparalleled, and her ability to push the boundaries of innovation is truly inspiring. One of her most remarkable qualities is her ability to lead and inspire others. As a senior member of the team, she has effortlessly commanded respect and admiration from colleagues at all levels. Her leadership style is inclusive, empowering, collaborative and she is happy to go out of her way to mentor members from other departments as well. She also possesses exceptional interpersonal skills that allow her to effectively communicate her creative vision and build strong relationships with stakeholders which in my opinion are both valuable and necessary, especially if you want to push for category innovations. In addition to her remarkable creative talents, Nicole possesses a comprehensive understanding of the industry landscape. She keeps abreast of emerging trends, new technologies, and evolving consumer preferences as can be seen in her Web3 work. Her ability to balance artistic expression with business objectives is commendable, resulting in impactful campaigns that not only resonate with target audience but also create some award winning work for us.
Experience
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Blink Digital
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India
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Advertising Services
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100 - 200 Employee
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Executive Creative Director
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Jun 2022 - Present
Clients: EU: Rexona, Becel, Blue BandUSA: ConnectlyAPAC: Amazon, Unilever, Johnson & Johnson, ZEE5, ICICI Bank and Prudential Mutual FundsAwards: Amazon Specials: Metaverse Unboxing 1. Best use of web3, NFT and Metaverse at Sammies 2022 - Gold
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Group Creative Director
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Apr 2021 - Jul 2022
Clients: ICICI Bank, ICICI Prudential, Amazon, Horlicks, Kindle, Milton, Spotzero, Treo, Listerine, Coldarin, Clean & Clear, Listerine, Benadryl, Coldarin, Amazon Pay, ZEE5 and more. Awards: Amazon Prime:1) IAMAI 2022 Best Use of Facebook : Live Shopping - Gold 2) ET Influencer Awards 2022: Live Shopping - Use of Facebook - Gold3) IAMAI Best App/Game used for Marketing : Prime Day Game - Bronze4) IAMAI Best Brand Awareness Campaign using Mobile : Prime Day Game - Bronze 5) IAMAI Best Display Campaign : Pre Roll - Bronze 6) DMA Asia Echo 2022: Pre - Roll - Bronze7) 2022 Golden Award of Montreux: Finalist Certificate in Digital: Prime Day Amazon Specials: Out of The Box Unboxing1) IAMAI 2022 Online Video : The Most Out of The Box Unboxing - Bronze2) ET Brand Disruptions 2022 - Gold3) DMA Asia Echo 2022: BronzeICICI Prudential Mutual Funds #Quest2Invest:1) IAMAI 2022 Best Lead Generation Campaign through Mobile : Gold2) Digies 2022 - Best online display advertising - Gold3) ET Brands Disruptions 2022 - Gold4) DG+ Awards 2022 - Use of Performance Marketing - Gold5) DG+ Awards 2022 - Digital Marketing Campaign - Post Covid 19 Crisis - Gold6) DG+ Awards 2022 - BFSI Category - Silver7) DMA Asia Echo 2022: Grand Prix8) DMA Asia Echo 2022: Gold 9) DMA Asia Echo 2022: Bronze10) 2022 ANA International Echo Award: Category: Display & Search: Silver11) 2022 Golden Award of Montreux: Gold: Digital Online Advertising 12) 2022 Golden Award of Montreux: Finalist Certificate in Digital13) ET Great Indian BFSI Awards: Best Use of Digtial Marketing Campaign of the Year14) ET Great Indian BFSI Awards: Best Social Media Campaign15) Accepted into Campaign Brief's THE WORK 2022 Listerine India DCO: 1) Accepted into Campaign Brief's THE WORK 2022 Zee5 Rashmi Rocket: #LetRashmiRun1) Best Cause Related Campaign - Webby Honoree 2022 Show less
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Creative Director
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Jun 2018 - Apr 2021
Clients: ICICI Bank, Amazon, Amazon Prime Video, Amazon Echo, KFC, GSK, Dream11, Amazon Fire TV Stick, Kindle, Milton, Spotzero, HUL, Spartan Poker, Rummy Circle, Nayara EnergyKey Responsibilities: - Lead the in-house creative team- Manage the planning and presenting of creative marketing campaigns - End to end implementation of creative ideation and strategy - Researching of current and future trends for branding and marketing- Execute campaigns on brand, on time, and within budget- Constantly inspire the creative team to develop innovative and relevant pieces of workNominations:- Goafest 2019: ICICI Bank - Fans United - Creative Abby Category- Kaleido 2020: Nayara Energy - Life At Nayara - Best Campaign in Energy Awards:- ICICI Bank x Manchester United Campaign featured on Men in Blazers with John Oliver/Michael Davies- Social Samosa 2019: KFC - Bucket Bae - Gold for Best Social Media Brand - Occasion Marketing- India DG+ 2020: GSK - Boostcamp - Gold for Best Use of Website- Marcomm Awards 2020: GSK - Sabse Pehle Aap - Bronze for Best use of Digital Medium- IDMA 2020: KFC - Bucket Bae - Silver for Breakthrough Technology as Part of a Campaign- KFC - Bucket Bae- Recognised on Ads of the World (Part of the Clio Network)- KFC - Bucket Bae - CMO Asia Awards 2020 - Experiential and Brand experiences Show less
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Leo Burnett
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United States
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Advertising Services
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700 & Above Employee
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Assistant Creative Director
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Nov 2014 - May 2018
Clients: HDFC Life, Pantene, Fiat, Welspun, Tata Indicash, P&G Whisper, P&G Shiksha, Tata Sampann, HPCL Responsibilities: • Communication and creative custodian, determines and implements the best ways to creatively represent a brand identity. • Adopts trends and relevant insights innovatively and effectively to projects. • Develops creative strategy and innovative concepts and campaigns in line with the communication brief. • Provides creative direction and execution of television commercials, digital films, email campaigns, activation, direct marketing campaigns and more. Key achievements: • Worked on the Whisper #SitImproper campaign from the stage of inception. Wrote an advertisement that helped our clients stand for a bigger purpose and created a digital film that was highly praised across multiple platforms for its strength and boldness. • Leading the creative strategy for the launch of Whisper Ultrasoft in India (January 2017), which includes a TVC, print campaigns and social media content, resulting in the fastest market share growth during a launch in this category. • Developed three innovative 360-degree campaigns for Whisper, including TVCs and digital films, resulting in an expanded customer base for the brand/product. • Tata Sampann’s “Change the recipe” digital film was a clutter breaking Mother's Day campaign developed on a minuscule budget, that received a lot of recognition. Sit Improper was nominated for the following: Kyoorius Creative Awards 2018 - Writing For Film Advertising Spikes Asia 2018 - Direct Spikes Asia 2018 - PR Effies 2018 - Products - Cosmetics & Toiletries, Personal Hygiene Won the WARC Prize for Asian Strategy, Silver, 2018 Won an 8 Ball from the Publicis Groupe Show less
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SapientRazorfish
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United States
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Business Consulting and Services
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500 - 600 Employee
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Copy Supervisor
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Nov 2013 - Nov 2014
Clients: Eureka Forbes, Axis Bank, Tourism New Zealand, Ultratech Responsibilities: • Working at the forefront of the creative team, leading digital strategy and implementation of the creative campaigns, website content, print ads, direct marketing, etc. • Liaising closely with the art and development team. • Responsible for managing and implementing SEO. • Instrumental in driving recognition for breakthrough projects for Eureka Forbes, Axis Bank and Tourism New Zealand. Show less
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Pinstorm
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India
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Advertising Services
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1 - 100 Employee
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Senior Copywriter
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Nov 2012 - Nov 2013
Clients: Airtel, Cadbury 5 Star, Cadbury Silk, Cadbury Dairy Milk, Toblerone. Responsibilities: • Created engaging content and copy for international brands with a strong emphasis on Social Media Strategy • Led the team in the creation of social apps for Cadbury Silk which was actively used on special days like Valentine’s Day, Mother’s Day, Women’s Day, etc. Clients: Airtel, Cadbury 5 Star, Cadbury Silk, Cadbury Dairy Milk, Toblerone. Responsibilities: • Created engaging content and copy for international brands with a strong emphasis on Social Media Strategy • Led the team in the creation of social apps for Cadbury Silk which was actively used on special days like Valentine’s Day, Mother’s Day, Women’s Day, etc.
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Multiple Clients
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Mumbai Area, India
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Freelance Copywriter
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Jul 2011 - Nov 2012
August 2011- November 2012 Clients: Crystal Springs, Nazmaritime, Exotic Constructions Responsibilities: • Led all digital and social media content development and implementation, with a clear objective of increasing engagement and promoting the brand. • Developed a visually appealing and informative website for Crystal Springs, which allowed online booking, one of the first for an event planning company in India. August 2011- November 2012 Clients: Crystal Springs, Nazmaritime, Exotic Constructions Responsibilities: • Led all digital and social media content development and implementation, with a clear objective of increasing engagement and promoting the brand. • Developed a visually appealing and informative website for Crystal Springs, which allowed online booking, one of the first for an event planning company in India.
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LAW & KENNETH SAATCHI & SAATCHI PRIVATE LIMITED
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India
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Construction
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1 - 100 Employee
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Copy and Content Executive
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Jul 2010 - Jul 2011
Clients: Nature Valley, Lavasa, Parle, Lodha, Tata Capital, Sahara Pune Warriors, Morphy Richards, Indian Terrain and more Responsibilities: • Developed digital strategy and creative solutions for all brands. • Led the development and execution of social media campaigns in line with the industry trends and innovations. • Simultaneously played a key role in pitch work and creative campaigns for new business acquisitions. Awards: IDMA 2011: Pencil Project : Best Use of Social Media for a Cause WAT Awards : Silver: Morphy Richards : Digital Media Campaign of the Year Nominations: Goafest 2011 : 2 Abby nominations for The Pencil Project Show less
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Mahindra & Mahindra Ltd.
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Mumbai
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Trainee
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Jun 2009 - May 2010
• Gained experience in report writing, proofreading, and editing. • Created their twitter account and garnered an impressive following. • Actively participated in the building of content and copy for their corporate website. • Gained experience in report writing, proofreading, and editing. • Created their twitter account and garnered an impressive following. • Actively participated in the building of content and copy for their corporate website.
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Viacom18 Media Private Limited
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India
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Broadcast Media Production and Distribution
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700 & Above Employee
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Intern
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Sep 2007 - Nov 2007
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Education
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2008 - 2009
Xavier Institute Of Communications
Diploma, Advertising -
St. Andrew's College of Arts, Science and Commerce
Bachelor in Mass Media, Advertising
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