Experience

Valvoline Inc.

• United States
• Retail
• 700 & Above Employee

• Sr. Marketing Manager, Partnership & Fleet Marketing

  • Feb 2022 - Present

  Partnership Marketing: Responsible for growing new customer acquisition for Valvoline Instant Oil Change through national partnerships with 3rd Party-Partners: AARP, Groupon, Affiliate Marketing, Military & College segments. Always looking to test new audiences to ensure new customer growth and profitability KPI's. Looking to learn more about the best in class oil change provider? Let's Partner!Fleet Marketing: Responsible for scaling B2B lead generation for Fleet class 1-4 vehicles through email, direct-mail and online advertising. Business Development: Responsible for building and guiding strategy on class 5-8 vehicles and RV Motorcoaches for our growing Valvoline Heavy-Duty Fleet Services segment and preventive maintenance. Referral Marketing: Responsible for guiding and executing strategy with cross-functional teams to ensure a seamless referral process for our 3rd Party Partners for Valvoline Instant Oil Change from pilot to scaling programs nationally. Show less

• Partnership Marketing Manager

  • Feb 2021 - Feb 2022



Zappos Family of Companies

• United States
• Retail
• 700 & Above Employee

• Director of Brand Partnerships Marketing

  • Jul 2019 - Nov 2020

  During my time as the Director of Brand Partnerships Marketing I was able to cultivate my entrepreneurial mindset in order to create full-funnel brand marketing experiences for key partners. • Guided a team of 14, managing over 600 Zappos brand relationships (Nike, UGG, Birkenstock) and creating integrated marketing plans, pitch decks, agreements, and return-on-investment reports for Co-Op Marketing initiatives• Worked closely with GMs of Finance, Legal, Merchandising, and cross-functional marketing teams (Site Merchandising, Social, Loyalty, Email, SEM/SEO/PLA, and Affiliates) to align company goals for brand partners with the Zappos e-commerce strategies• Led tech rollout of new brand opportunities to secure incremental revenue for Zappos Sponsored Ads. Managed execution, communication, and strategy for 3rd party relationships with Microsoft, Promote IQ, and internal teams Show less

• Sr. Brand Partnerships Marketing Manager

  • Jul 2016 - Jul 2019

  As a Sr. Brand Marketing Manager I was responsible for rearchitecting the brand partnerships program and execution. • Responsible for 4 Business Units: Clothing, Footwear, Handbags and Accessories for Co-Op Marketing • Developed and managed strong relationships with over 300 Brand Partners (The North Face, UGG, Brooks, Steve Madden and Kate Spade)• Presented yearly Zappos marketing strategy updates to cross-functional teams and brand executives

• Brand Partnerships Marketing Manager

  • Jun 2013 - Jul 2016

  This role was imperative in becoming a leader and people manager. I learned the art of building relationships and trust both internally and externally. • Responsible for team of 5 Account Executives• Oversaw daily operations and workflow deadlines, deliverables and processes to ensure successful and on-time campaign execution• Managed PO’s, Budgets, Vendor IO’s and Invoices to ensure monthly reconciliation• Trained team members on daily operations processes and key programs (JIRA, Workday, SAP, OpenText, and DocuSign) Show less

• Brand Partnerships Sr. Account Executive

  • Jul 2011 - Jun 2013

  In this position I learned about brand management, campaign execution, Co-Op Marketing and E-commerce. • Managed brand relationships for Rideshop (Snow, Skate, Surf), Western and Athletic (Vans, Lucchese, Puma)• Developed, strategized and executed Co-Op campaigns from ideation to post campaign analysis• Managed marketing campaigns by working cross-functionally with Email, Social, Site Merchandising, Visual Production, and Direct Marketing teams. Led Project Management for 3rd Party Influencer Agencies and Digital Media Vendors Show less



MGM Resorts International

• United States
• Hospitality
• 700 & Above Employee

• Interactive Marketing Manager

  • Mar 2010 - Jul 2011

  During my time at MGMRI, I was truly immersed in all things digital and learned how to increase and optimize display marketing and SEM ROI. • Acted as the Full Service Interactive Internal Ad Agency for 4 MGM Resorts International properties (Bellagio, MGM Grand, Excalibur and Luxor) as well as 6 high profile Las Vegas entertainment campaigns (“O” & KA by Cirque du Soleil, David Copperfield, Carrot Top, Jabbawockeez and Tournament of Kings) • Placed and managed online media budgets through Search, Social, Display Advertising, SEO and SEM Show less



Blaine Warren Advertising

• Media Planner/Buyer

  • Jul 2006 - Mar 2010

  Through this position, the true meaning of a media mix was instilled in me and I realized my passion for all things marketing. • Placed and managed paid media campaigns for TV, Radio, Internet, Print, SMS, Email & Billboard for the Air Force Reserve • Collaborated with several departments to complete various tasks at hand, whether through Accounting, Creative, PR or Account Services • Understood and managed relationships at the client and vendor level while building trust and open communication Show less