Experience

First Tech Federal Credit Union

• United States
• Financial Services
• 700 & Above Employee

• Marketing Communications Manager

  • Mar 2021 - Present

  • Direct a team consisting of three full-time employees dedicated to external/marketing communications • Plan and deliver, along with agency partners and credit union partners, social media and public relations strategies • Accelerate Brand Awareness through various campaigns and channels • Responsible for the allocation and management of marketing, creative, social media and public relations budget • Main point of contact for creative and visual agency partners who support the… Show more • Direct a team consisting of three full-time employees dedicated to external/marketing communications • Plan and deliver, along with agency partners and credit union partners, social media and public relations strategies • Accelerate Brand Awareness through various campaigns and channels • Responsible for the allocation and management of marketing, creative, social media and public relations budget • Main point of contact for creative and visual agency partners who support the teams PR efforts, paid social and video production • Collaborate cross organizationally for operational communications both required and unplanned in order to keep members informed and comply with legal and compliance regulations

• Marketing Manager

  • Sep 2019 - Mar 2021

  • Collaborate across marketing functions and channels to orchestrate planned marketing deliverables, including timelines, budgets, content/creative development, event logistics, agency resources, and cross-channel deliverables. • Forecast, track, and evaluate campaign results and downstream KPIs, against planned metrics and industry benchmarks, with a trajectory of ongoing learning and marketing/creative excellence • Manage project work flows, due-date bench marks and objectives… Show more • Collaborate across marketing functions and channels to orchestrate planned marketing deliverables, including timelines, budgets, content/creative development, event logistics, agency resources, and cross-channel deliverables. • Forecast, track, and evaluate campaign results and downstream KPIs, against planned metrics and industry benchmarks, with a trajectory of ongoing learning and marketing/creative excellence • Manage project work flows, due-date bench marks and objectives, including market/customer demographics and activities

• Marketing Communications Content Manager

  • Jun 2018 - Sep 2019

  Social Media • Manage the content and strategy for all social channels, including Facebook, Twitter, LinkedIn and Instagram. • Work with key stakeholders inside and outside of the organization to create, curate and manage all published content • Monitor and work with internal teams to respond to users to retain fans • Create and manage promotions and social ad campaigns that are integrated with First Tech’s overall marketing campaigns and strategy • Analyze key metrics and alter… Show more Social Media • Manage the content and strategy for all social channels, including Facebook, Twitter, LinkedIn and Instagram. • Work with key stakeholders inside and outside of the organization to create, curate and manage all published content • Monitor and work with internal teams to respond to users to retain fans • Create and manage promotions and social ad campaigns that are integrated with First Tech’s overall marketing campaigns and strategy • Analyze key metrics and alter strategy as necessary • Evaluate new opportunities and trends to expand First Tech’s social media presence Public Relations • Develop and execute public relations plan including strategy, goals, budget and tactics in partnership with the agency and Marketing Communications Manager • Coordinate public relations activities including press releases, quotes and media interviews with internal and external stakeholders • Build relationships with thought leaders across the organization to grow industry and credit union awareness • Communicate external industry and credit union news with internal stakeholders • Grow member engagement through monitoring, drafting and responding to review sites such as Yelp and Google Copywriting • Assist in the writing and reviewing a variety of content marketing materials including emails, annual reports, website pages and more • Help develop and maintain a clear and consistent brand voice across multiple channels Operational Communications • Assist in the development of new operational communications via email, notifications in online or mobile banking or secure messaging • Advise departments across the organization on communications strategies for operational messages Crisis Communications • Review and make updates to the Marketing communications plan on a quarterly basis • Develop and draft media statements, talking points, FAQs, social media posts and other deliverables as needed in partnership with the agency and Marketing Communications Manager

• Corporate Communications Content Manager

  • Oct 2017 - Jun 2018

  Beaverton Develop and own the enterprise communication content strategy on behalf of the Corporate Communications department Create content that educates, informs, and provides value to employees, members, and prospects about enterprise news Create and manage new forms of content to support the overall strategy of Corporate Communications and the enterprise Collaborate with individual contributors, managers, senior leadership and Executive Team members to drive meaningful, relevant… Show more Develop and own the enterprise communication content strategy on behalf of the Corporate Communications department Create content that educates, informs, and provides value to employees, members, and prospects about enterprise news Create and manage new forms of content to support the overall strategy of Corporate Communications and the enterprise Collaborate with individual contributors, managers, senior leadership and Executive Team members to drive meaningful, relevant, and actionable content Liaise with business unit partners to identify content needs – working closely with the project management department to drive content strategy for most large-scale enterprise projects Effectively prioritize, assign and complete various content requests for the Corporate Communications department Edit, proofread and provide approval for all content produced by the Corporate Communications department Act as the primary point of contact for employee communications during an adverse event to determine the content, timing and delivery method

• Communications Specialist

  • Apr 2015 - Oct 2017

  Beaverton, OR Gather, organize and distill critical employee news and information from key business partners into concise and effective daily communications. Act as the primary internal communications consultant and strategist for large-scale credit union initiatives. Collaborate with Employee Development, Marketing and Leadership teams to prepare front line employees for member facing changes and empower employees to consistently deliver a memorable and effortless member… Show more Gather, organize and distill critical employee news and information from key business partners into concise and effective daily communications. Act as the primary internal communications consultant and strategist for large-scale credit union initiatives. Collaborate with Employee Development, Marketing and Leadership teams to prepare front line employees for member facing changes and empower employees to consistently deliver a memorable and effortless member experience. Manage updates, edits and development of specific webpages and functions for SharePoint based intranet.



Portland General Electric

• United States
• Utilities
• 700 & Above Employee

• Corporate/External Communications Specialist

  • Oct 2013 - Apr 2015

  Assist with specific topic areas and serve specific PGE internal clients, while integrating with other PGE communications teams in order to achieve communications goals. Clients include: Corporate Social Responsibility, Safety Education, Community Service Grants, Customer Service Emerging Issues, Generation Projects, etc... Serve as back up for media clips services, responsibilities include: building media lists, monitoring PGE and industry news, developing editorial calendars, and… Show more Assist with specific topic areas and serve specific PGE internal clients, while integrating with other PGE communications teams in order to achieve communications goals. Clients include: Corporate Social Responsibility, Safety Education, Community Service Grants, Customer Service Emerging Issues, Generation Projects, etc... Serve as back up for media clips services, responsibilities include: building media lists, monitoring PGE and industry news, developing editorial calendars, and assisting with internal distribution of media coverage. Proactively pitch story ideas and concepts to targeted and general media, and project-manage proactive promotional media events. Assist in the development of messages, speeches, presentations, letters and other communications to support executive external outreach efforts. Develop and write effective, straightforward communications plans: tactics include news releases, collateral, digital/web content, presentations, talking points, etc. Support PGE's external communications team with the development and implementation of external communications strategies and tactics in alignment with PGE's strategy direction and corporate priorities. Serve as company spokesperson on key company issues and during storm/outage/crisis events. Participating in creative brainstorming and public relations planning for key company projects and community programs. Participate in crisis communications planning and implementation.

• External Communications Intern

  • Jun 2013 - Sep 2013

  Supported PGE's external communications team and its clients. Writing and editing external communications such as news releases, newsletter articles, fact sheets, and customer brochures. Building media lists, monitoring PGE and industry news, developing editorial calendars, and assisting with internal distribution of media coverage. (Working with web-based Vocus and Meltwater media database management tools.)