Experience

Ben & Jerry's

• United States
• Manufacturing
• 700 & Above Employee

• Global Digital Marketing Specialist

  • Aug 2017 - Present

  - Provide global market support and guidance for all facets of digital campaign development, including communication strategies, budget and media planning, creative recommendations, and agency briefing.- Develop social media test strategies and recommendations for optimization. - Analyze, report, and present global digital campaign results, provide insights and best practices for continuous campaign improvement and efficiency. - Develop best practices, toolkits and case studies for global deployment across all digital areas of focus.- Provide E-commerce optimization support.- Monitor, enhance and optimize country websites to develop effective consumer journeys and a valuable experience for fans. - Support global market collaboration with cross-reporting, best practices and insights.



Vermont Smoke & Cure

• United States
• Food Production
• 1 - 100 Employee

• Brand Engagement Manager

  • Apr 2016 - Aug 2017

  - Develop brand voice and direct consumer facing communication strategy through earned and owned media channels. - Create consistent brand voice and creative guidelines.- Direct content creation, creative development, and deployment. - Identify and build core audience and community. - Build digital, social media, and influencer marketing strategies.- Manage external creative teams, PR, and web development agencies towards common goals.- Deliver data-backed results & strategies for consistent improvement.



Healthy Living

• United States
• Retail Groceries
• 1 - 100 Employee

• Director of Marketing

  • Mar 2012 - Apr 2016

  • Direct marketing & creative departments of two-location natural foods store & brand. • Utilize data & analytics to create & evolve campaigns to convert new customers & drive sales. • Oversee & refine creative strategy; direct development & implementation of brand standards to guide creative & collaborative processes. • Deepen brand equity through events, community partnerships, & public relations. • Grow digital marketing strategy, including content creation, website management, e-commerce, social media, email marketing, Google AdWords & Analytics. • Contract & manage outside agencies including web developers & PR teams. • Work as part of a team of Directors to develop and meet goals, motivate staff, & grow sales.



Fuse

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jan 2009 - Mar 2012

  Account Manager & strategy consultant for agency’s anchor account, Pepsi Brands. Developed & managed action sports campaigns to reach millennials, build brand equity & drive sales. Managed client relationships, new projects, internal departments & outside agencies. Account Manager & strategy consultant for agency’s anchor account, Pepsi Brands. Developed & managed action sports campaigns to reach millennials, build brand equity & drive sales. Managed client relationships, new projects, internal departments & outside agencies.