Nicole Corbin
Senior Director of Product Marketing at Utelogy Corporation- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
Topline Score
Bio
Scott Thompson
In my 20+ year career I have rarely had the pleasure of knowing someone as talented and genuinely a joy to work with as Nicole. She is always eager to try new things and work through any problem you put before her. When was the last time you found someone who could create a terrific design, walk you through the pixel perfect mocks as well as wire-frames and then code it all up for production using latest standards and best practices? Oh, and she'll create all the assets you might need to boot! Besides her technical and professional expertise, Nicole is truly a warm and friendly person who everyone enjoys having around. Given the opportunity, I would happily work with her again on any projects.
Haitham Al-Beik
Nicole worked at Vitals with me for nearly 5 years. She has never once under delivered work and will always look at ways to better designs further. Nicole exhibits a great capacity to go beyond designing a site, single page or web components, her designs are about the end-to-end experience. She is always hungry to learn more and will continue to challenge herself as well as her colleagues. She would be a great asset for anyone looking to hire a designer and implementer. Highly recommended.
Scott Thompson
In my 20+ year career I have rarely had the pleasure of knowing someone as talented and genuinely a joy to work with as Nicole. She is always eager to try new things and work through any problem you put before her. When was the last time you found someone who could create a terrific design, walk you through the pixel perfect mocks as well as wire-frames and then code it all up for production using latest standards and best practices? Oh, and she'll create all the assets you might need to boot! Besides her technical and professional expertise, Nicole is truly a warm and friendly person who everyone enjoys having around. Given the opportunity, I would happily work with her again on any projects.
Haitham Al-Beik
Nicole worked at Vitals with me for nearly 5 years. She has never once under delivered work and will always look at ways to better designs further. Nicole exhibits a great capacity to go beyond designing a site, single page or web components, her designs are about the end-to-end experience. She is always hungry to learn more and will continue to challenge herself as well as her colleagues. She would be a great asset for anyone looking to hire a designer and implementer. Highly recommended.
Scott Thompson
In my 20+ year career I have rarely had the pleasure of knowing someone as talented and genuinely a joy to work with as Nicole. She is always eager to try new things and work through any problem you put before her. When was the last time you found someone who could create a terrific design, walk you through the pixel perfect mocks as well as wire-frames and then code it all up for production using latest standards and best practices? Oh, and she'll create all the assets you might need to boot! Besides her technical and professional expertise, Nicole is truly a warm and friendly person who everyone enjoys having around. Given the opportunity, I would happily work with her again on any projects.
Haitham Al-Beik
Nicole worked at Vitals with me for nearly 5 years. She has never once under delivered work and will always look at ways to better designs further. Nicole exhibits a great capacity to go beyond designing a site, single page or web components, her designs are about the end-to-end experience. She is always hungry to learn more and will continue to challenge herself as well as her colleagues. She would be a great asset for anyone looking to hire a designer and implementer. Highly recommended.
Scott Thompson
In my 20+ year career I have rarely had the pleasure of knowing someone as talented and genuinely a joy to work with as Nicole. She is always eager to try new things and work through any problem you put before her. When was the last time you found someone who could create a terrific design, walk you through the pixel perfect mocks as well as wire-frames and then code it all up for production using latest standards and best practices? Oh, and she'll create all the assets you might need to boot! Besides her technical and professional expertise, Nicole is truly a warm and friendly person who everyone enjoys having around. Given the opportunity, I would happily work with her again on any projects.
Haitham Al-Beik
Nicole worked at Vitals with me for nearly 5 years. She has never once under delivered work and will always look at ways to better designs further. Nicole exhibits a great capacity to go beyond designing a site, single page or web components, her designs are about the end-to-end experience. She is always hungry to learn more and will continue to challenge herself as well as her colleagues. She would be a great asset for anyone looking to hire a designer and implementer. Highly recommended.
Credentials
-
OSHA
-Mar, 2009- Nov, 2024
Experience
-
Utelogy Corporation
-
United States
-
Information Technology & Services
-
1 - 100 Employee
-
Senior Director of Product Marketing
-
Mar 2022 - Present
– Work closely with product managers as they develop the technology roadmap to identify key value drivers that have Go to Market implications– Develop and maintain relations with partners + manufacturers (Strategic Alliances) and help maintain the Utelligence Program– Understand the competitive landscape—be an expert on our competition and how they are positioned– Develop a marketing plan in conjunction with the marketing team, including key activities and budgetsto support the retention of existing customers and the acquisition of new customers– Oversee the development of product messaging and content across platforms– Work closely with the Customer Experience team to monitor product feedback andimprove overall customer satisfaction– Create compelling marketing collateral that simplifies a complex topic while driving broad awarenessand interest– Understand and document our buyer’s process, including where they get information, and the who,what, when and why behind the decisions they make– Budgeting P&L for product launches/maintenance, personnel headcount, marketing campaigns, etc– Manage annual marketing budget– Brief press, analysts and partners on solution offerings
-
-
Director Of Product and User Experience
-
Jun 2019 - Mar 2022
Lead Utelogy product and design team:- Lead the vision, strategy, and execution of the user experience across multiple products- Develop and implement product strategies consistent with company vision- Collect and analyze feedback from customers, stakeholders and other teams toshape requirements, features and end product- Integrate tightly with the Engineering team driving product road-map and creatingwell-defined specifications to implement world class solutions- Work closely with the rest of the product team to create best in class userexperiences while driving measurable results- Work collaboratively with business stakeholders to define priorities, buildconsensus, and coordinate design schedules across multidisciplinary teams- Work with the Marketing team to produce product specification documents andsales collateral- Partner with business directors, finance, sales and marketing leadership to definethe go to market strategy, vision and pricing strategy for products.- Ensure products and releases are launched correctly and on schedule- Drive business case development for strategic technical projects- Lead, mentor and guide a group of talented UX Designers and UX Architects- Demonstrate thought leadership by contributing subject matter expertise in theareas of information architecture, interaction design, visual design, bestpractices, usability research, and online behavior- Drive executive sponsorship by connecting and communicating how designactivities align with business goals- Implement cross-application and cross company user experience designstandards- Make creative recommendations to expand product base and vision
-
-
-
WebMD
-
Technology, Information and Internet
-
700 & Above Employee
-
Design Manager
-
Jul 2018 - May 2019
Conceptualize and define the brand design and product direction for Consumer Sites and company assets. – Manages design projects from idea to production by working with stakeholders, product, engineering and QA teams to insure successful product launches – Creates and designs new web products based on current user trends and UX research– Refines the UX / UI to incorporate the business requirements by using qualitative and quantitative research as inputs to qualify design decisions across multiple healthcare products– Communicates patterns, standards, and best practices throughout the organization through documentation and collaborative activities to ensure consistent implementation of designs
-
-
-
Vitals
-
United States
-
Technology, Information and Internet
-
1 - 100 Employee
-
Design Principal
-
May 2018 - Jul 2018
Lead the design direction and creation of new products for the Vitals Consumer Sites and subsidiaries. – Prepared weekly presentations to present findings, research, and ideas to key stakeholders– Participated in primary and secondary research exercises, and defines and executes on experiments and research activities to derive design direction– Refined the UI / UX by generating design patterns and keeping up with the latest trends and best practices– Coded and prototypes components of design artifacts to create demonstrative examples for colleagues on best practices and to illustrate desired outputs
-
-
Sr. UX Interaction Design Engineer
-
Jan 2017 - May 2018
Lead UX research, design, and prototyping (inspired by modern trends and company culture) to create user-friendly and appealing applications for multiple healthcare platforms and websites across the company.– Lead end-to-end projects from design conceptualization through production deployments.– Used UX best practices to design compelling, data driven content, for ease of use and consumption.– Produced style guides, image assets, illustrations, and CSS guidelines for engineers.– Designed wireframes, mocks, and high-fidelity concepts to showcase to stakeholders.– Developed HTML / CSS / JS prototypes to deliver UI solutions to the development teams.– Refined designs and prototypes based on collected user data, A/B testing, and workshops.– Worked on and managed multiple projects at the same time while being the technical liaison between Product VPs and the Engineering department– Utilized heuristic evaluation and competitive analysis.– Presented research results in documented creative briefs for future products and implementations.
-
-
-
-
Front End Web Developer
-
Jun 2013 - Dec 2016
Provide frontend development combined with visual design and user testing which conforms to the latest coding standards and web design practices. – Lead the frontend engineering team in the reconstruction of two, multi-million user, consumer facing sites from the ground up.– Used the latest technologies including Twig, Slim, Sass, Bootstrap, Aloglia, Material Design, and Sketch to name a few.– Designed custom iconography and development into a font-set.– Collaboratively worked with Product and UX to develop and architect designs at scale while taking into account site performance.– Use Agile inspired processes.– Balanced SEO and AdOps requirements with user experience to increase user engagement, business goals and revenue.– Demoed work for key stakeholders in weekly meetings to showcase design and development processes.– Increased site KPIs by more than 10% with the new sites.– Brought new ideas to exploit the capabilities of new W3C technologies.– Strived towards optimization and refactoring to produce reusable and re-purposeful source files.– Worked and collaborated with offshore teams on sections of the site.
-
-
-
-
Floral designer
-
May 2012 - Jun 2013
Design custome arrangements used for retail sale. Construct and deliver FTD orders Customer service Prep and stock floral department Design custome arrangements used for retail sale. Construct and deliver FTD orders Customer service Prep and stock floral department
-
-
-
-
Team Leader & Designer
-
Apr 2013 - May 2013
Led a team of designers and developers in the a ground up redesign of https://friendsofcopleysquare.org– Lead the UI designers in developing wireframes and high-fidelity mocks to present to members of the board– Used the latest design trends to establish a style guide and visual assets – Directed a team of developers in creating a Wordpress blog to be implemented on the new site– Collaborated with a team of photographers to to gather image content Led a team of designers and developers in the a ground up redesign of https://friendsofcopleysquare.org– Lead the UI designers in developing wireframes and high-fidelity mocks to present to members of the board– Used the latest design trends to establish a style guide and visual assets – Directed a team of developers in creating a Wordpress blog to be implemented on the new site– Collaborated with a team of photographers to to gather image content
-
-
Education
-
2012 - 2013
Boston University Center for Digital Imaging Arts
Certificate, Graphic/Web design & Web Development -
-
Keene State College
Graphic Design -
-
Blackstone Valley Vocational Regional School District
High School, Business Technology
Community
