Owner, R.EEG.T

• Apr 2019 - Present

Instructor

• May 2019 - Present

Manager of Instructor Operations

• Apr 2018 - Apr 2019

Instructor

• Jun 2016 - Apr 2019

Digital Marketing Associate

• Dec 2015 - Nov 2016

- Worked closely with managers on each project to optimize content partnerships for maximum traffic growth. - Managed appointed email campaigns by maintaining e-blast schedule, coordinating design/coding of html with appropriate teams, pulling counts and requesting lists, reviewing and approving tests, and working with third party vendors on external deployments. - Gathered metrics for all digital campaign components, including banners, e-mails, e-newsletters, social posts, and web page traffic from multiple reporting platforms (Double Click for Publishers, Google Analytics, Omniture, Adobe Campaigns). - Created formal reports for clients and advise on campaign benchmarks. - Managed day-to-day digital advertising operations by setting up orders for all digital campaigns in sales platform. Oversee entire trafficking process of appointed campaigns, coordinate ad testing, and monitor impression delivery and make optimizations as necessary. Scholastic Corporation is an American publishing, education and media company known for publishing, selling, and distributing books and educational materials for schools, teachers, parents, and children for more than 90 years. Show less

Marketing Coordinator

• Jun 2014 - Nov 2015

- Lead creative strategist for all Marimekko social media accounts tailored to the US audience. Based on the marketing plan and aligning it with local PR initiatives, create a social media calendar and execute it. - Analyze our channel performance (e.g. email, Instagram, Facebook) with web reporting tools, such as Google Analytics, and develop new strategies to grow reader engagement. - Increased growth of Twitter account by 26% and Instagram account by 624%. - Lead creative strategist for the #marimekkoinspired Instagram campaign that resulted in 300 plus entries. - Co-coordinator and backstage manager of the Marimekko Autumn/Winter 2015 Fashion Preview and Autumn/Winter 2015 Fashion Launch. - Point of contact for our Marimekko Outlet that relates to all marketing materials. Evaluate and strategize all Marimekko Outlet marketing opportunities by holding monthly meetings with the Outlet team. Create a direct customer communication calendar, i.e. e-newsletters, e-blasts and e-campaigns, tailored to the Outlet audience. - Communicate the operative roll out of marketing activities to all US Marimekko locations and ensure the materials required for implementation are available to the relevant channels at the right time. - Evaluate overall performance along with ROI on all US Marimekko marketing activities and present it to our Global team. Marimekko, established in 1951, is a Finnish design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. Marimekko products are sold in about 40 countries. More than 140 Marimekko stores serve customers around the globe. The key markets are North America, Northern Europe and the Asia-Pacific region. Show less

Operations Intern

• May 2012 - Aug 2012

- Assisted with the planning of two fundraisers: Anchor Center Golf Tournament (200+ guests) and Sunset in the Country Charity Ball (1000+ guests) - Co-coordinated and organized both a silent auction and live auction for the Sunset in the Country Charity Ball. - Personal outreach to donors for the silent and live auction for the Sunset in the Country Charity Ball that resulted in 200+ donations. - I served as the main point of contact for the 20+ volunteers that volunteered during the silent auction and live auction portion of the Sunset in the Country Charity Ball. Anchor Center for Blind Children is a not-for profit organization dedicated to providing early intervention/education to blind and visually impaired children throughout the state of Colorado. Their staff of highly trained vision specialists, therapists and teachers strive to foster the full potential of children who are blind by providing exemplary education, therapy and family support services. Show less