Experience

Quiverr

• United States
• Retail
• 1 - 100 Employee

• Brand Manager (Amazon)

  • Feb 2021 - Present



Netrush

• United States
• Retail
• 1 - 100 Employee

• Brand Manager - Sports and Outdoors (Amazon)

  • Nov 2018 - Feb 2021

  • Global Brand Manager for premium partners on Amazon.• Defines individual OMNI and global strategies, specifically within the Amazon marketplace. • Develops go-to-market strategies by overseeing creative, marketing, forecasting, operations, and sales. • Owns merchandise, buying, and seasonal forecasts in order to drive and meet topline sales revenue and bottom-line profitability. • Manages brand plans, project timelines, and seasonal launches.• Ensures all partners are aligning their individual brand ID on the Amazon platform in order to develop cohesive e-commerce strategies.



Hanna Andersson

• United States
• Retail
• 300 - 400 Employee

• Brand Marketing Specialist

  • Nov 2017 - Nov 2018

  • Reported directly to the CEO. Developed marketing campaigns oriented towards driving the OMNI business by raised customer acquisition, engagement, community events, sales and measuring KPI’s. • Owned national market strategies for all 67 retail and 13 outlet stores with set KPI’s to reach new customer acquisition. Developed store events by providing data driven results to determine effectiveness of marketing programs and efforts.• Owned and developed new store openings by planning market specific campaigns to drive business and customer recognition. Developed PR and marketing campaigns while working cross functionally with influencers, retail operations, creative, merchandising and ecommerce. Trained store teams on field marketing to continue with market successes. • Drove sessional marketing initiatives by owning and delivering creative briefs to produce compelling visual branding materials, and messaging plans cross functionally. • Managed all offline marketing activities such as the sponsorships, partnerships and all physical print, pos, and marketing collateral. • Owned budget and marketing calendars. • Communicated and worked directly with national vendors and malls to deploy brand strategies and execution.• Collaborated with licensing partners in development of OMNI channel campaigns to drive business and customer awareness.



Mary's Harvest Fresh Foods, Inc.

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Mar 2016 - Jun 2018

  Managed all consumer and wholesale branding, marketing, and advertising across the United Salad’s, four companies with net sales over $700 million in annual revenue. Was responsible for the complete rebrand and launch of Mary’s Harvest while streamlining the wholesale line to be consumer facing. Worked in conjunction with executive team to promote sales across e-commerce and retail. Reported directly to the President.• Was responsible for the launch and creation of Mary’s Harvest rebrand and website overhaul. • Launched Mary’s Harvest grab-n-go line on AmazonFresh.com.• Implemented SEO programs to gauge consumer actions for Mary’s Harvest and United Salad. Proficient in Google AdWord and Google Analytics.• Managed all Email Blasts and Social Media advertising to raise brand awareness.• Managed all press releases, POS, marketing, social media, and advertisements (radio, print and digital) across the board.• Art directed and manages all product and studio photography. • Managed a team of designers, copywriters, and brand ambassadors.



Pendleton Woolen Mills

• Retail Apparel and Fashion
• 300 - 400 Employee

• Brand Marketing Project Manager

  • Oct 2013 - Feb 2016

  • Look Book, POS and Pricelist Photography: Art Directed photoshoots for all sales materials including: wholesale price books, editorial look books and POS. Produced photoshoots by managing budgets, legal contracts, booked set crews and negotiated model fees and usage rights. Managed color correction.• Brand Ambassador Project Manager: Recruited and managed 24 Brand Ambassadors. Seeded product for Ambassadors to shoot for all Social Media platforms. These images created profitable sales revenue on PWM’s website.• Instagram Channel Coordinator: Posted and curated daily images on PWM channel. Created Marketing campaigns to actively engage followers and push corporate marketing initiatives. • Implemented Push Marketing tools on social channels that created profitable sales revenue on PWM’s website. Expanded Instagram channel by over 200% of followers in less than one year.• Seasonal Color and Trend Planning: Conducted market research to develop seasonal corporate color palette.• Marketing Sales Coordinator: Communicated current promotional messages between 50 regional malls and outlets.

• Creative Marketing Assistant

  • Oct 2012 - Oct 2013

  • Researched Marketing and fashion trends for all divisions.• Communicated with outside studio to manage color/photo retouches for whole sale line.• Produced photoshoots by managing budgets, legal contracts, booking set crews and negotiated model fees and usage rights.• Assisted Brand Manager with photographing materials for Whole Sale Look Books, Price Books and POS Shoots.• Assisted the Chief of Creative with corporate initiatives, by building policy and trend documents.• Maintained photoshoot sample lines.• Coordinated Instagram posts and assisted with obtaining imagery and content for Social Media channels.

• Womanswear Merchandising / Fabric Development Assistant

  • Jun 2012 - Oct 2012

  • Assisted with Sales Meeting preparation and presentations.• Assisted with seasonal line development, by researching competitive brands to hit price points and major trends.• Managed team calendars, ensuring to hit key deadlines and dates.• Managed cost and audit sheets to help manage budgets for the Sales Team.• Developed and maintained merchandise planning tools, including all color palettes and InDesign documents.• Designed woven structures on NedGraphics and wove fabric samples on AVL, Dobby and Jacqaurd looms.



Stadard Fabrics

• Junior Designer

  • Jun 2010 - Aug 2012

  • Specialized in trend and color forecasting.• Created mood boards.• Designed textile prints using Illustrator and Photoshop.• Managed print recolors.• Assisted with merchandising of product assortment.