Nicole Balestrieri

SEO Strategist at Honest Digital
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Contact Information
Location
Sheboygan Falls Town, Wisconsin, United States, US

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Sarah Dolinar

Nicole brings an intelligence, creativity, and responsiveness that is hard to find in many organizations. She is a creative problem solver, a passionate learner, and a resolute self-starter. In a 100% remote company, it can be difficult to get to know your colleagues, but Nicole makes it easy. She is a clear communicator and thoughtful team mate, and brings new ideas to the table with every new challenge. She is driven by facts and data, and concisely explains her strategies and suggestions -- a great quality in a leader!

Amanda Shomo

Nicole is a breath of fresh air to the marketing team! She has strong attention to detail, clear & succinct communication skills, & shows motivation & enthusiasm in everything she does. Her business decisions are based on facts & data, not feelings or hunches. She helped us set up our new email marketing program from scratch, including building & designing the email templates, setting up the back-end marketing automation in our EMS, list building, QA testing & more. She also manages our Google Ads account, which has seen significant improvements in CTR, conv. rates, avg. CPC & avg. CPA. She has a firm understanding of SEO best practices, and knows how to get results. Combined with her positive attitude, patience, & willingness to roll up her sleeves & help out wherever needed, Nicole will have nothing but success in her future!

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Credentials

  • Advanced Google Analytics
    Google
    Aug, 2021
    - Sep, 2024
  • Google Ads Display Certification
    Google
    Jun, 2020
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Jun, 2020
    - Sep, 2024
  • Teaching English as a Foreign Language (TEFL)
    International Open Academy

Experience

    • Romania
    • Advertising Services
    • SEO Strategist
      • Oct 2021 - Present
    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Sep 2018 - Oct 2021

      • Generate monthly website and SEO reports for clients using various tools, such as Google Analytics, Google Data Studio, Google Sheets, Google Docs, and Kentico • Resolve SEO crawl errors as identified by Moz, ScreamingFrog, and Xenu • Google Search Console audit and keyword recommendations • Analyze monthly report data and provide insights and recommendations for website optimization based on that data • Analyze landing pages and make recommendations for optimization (content, layout, navigational structure, media use, internal and external links, headers and subheaders etc.) • Create new campaigns and tightly-themed ad groups with research-backed keywords • Write compelling ads with clear calls-to-action • Select and design appropriate landing pages for Google Ads that will maximize conversions • A/B testing setup and reportouts • Set up proper tracking in Ads and Google Analytics • Add new listings for clients in Google My Business and Bing Places Show less

    • Palestine, State of
    • Non-profit Organizations
    • 1 - 100 Employee
    • English Teacher/Curriculum Developer
      • Sep 2019 - Dec 2019

      -Create and implement ESL curriculum -Create and implement Technology/IT curriculum for English language learners -Test and evaluate students for proficiency and growth -Maintain company website -Create and implement ESL curriculum -Create and implement Technology/IT curriculum for English language learners -Test and evaluate students for proficiency and growth -Maintain company website

    • United States
    • Real Estate
    • 300 - 400 Employee
    • Onsite Coordinator
      • Aug 2017 - Jun 2018

      • Track and maintain all deals by preparing offers for submission, co-ordination of negotiations, and assisting in generating punch-lists prior to closings • Assist Sales Team with customers by providing information on the inventory, pricing, apartment finishes, floorplans and building amenities • Update all pricing and inventory status on stacking grid • Prepare and submit contract signed forms, commission invoices and commission slips • Enter and update all listings in New Development database and LIMO • Prepare daily and weekly traffic reports • Create and proofread all listing descriptions • Prepare all reports for weekly sales meetings and take minutes • Update New Dev database with daily traffic and prospective client reports • Answer phone calls and scheduled appointments for Prospective Purchasers & Broker previews • Greet visitors and ensured proper registration procedure Show less

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Campaign Manager Gold II
      • May 2017 - Aug 2017
    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Search Evaluator
      • Oct 2012 - Jan 2017

      I was hired on as a contract employee with Leapforce in 2012. During my time with the company, I was tasked with many different projects, including evaluating search results for engines such as Bing and Google. My main job was developing and testing new algorithms for search engine ranking. I was hired on as a contract employee with Leapforce in 2012. During my time with the company, I was tasked with many different projects, including evaluating search results for engines such as Bing and Google. My main job was developing and testing new algorithms for search engine ranking.

    • United States
    • Software Development
    • 700 & Above Employee
    • Brand Ambassador
      • Mar 2016 - May 2016

      In this position, I had the privilege of traveling around the US working with the Google Expeditions Pioneer Program, bringing Virtual Reality fieldtrips to schools all across the country! This position involved flexibility, working with hundreds of different clients, and managing a classroom with 60+ children at a time. In this position, I had the privilege of traveling around the US working with the Google Expeditions Pioneer Program, bringing Virtual Reality fieldtrips to schools all across the country! This position involved flexibility, working with hundreds of different clients, and managing a classroom with 60+ children at a time.

Education

  • University of North Texas
    Bachelor of Arts (BA), Anthropology
    2012 - 2016
  • Università degli Studi di Padova
    Master of Arts - MA, Human Rights and Multi Level Governance
    2020 - 2023

Community

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