Nicole Allen
Founder and President at GeekBeacon- Claim this Profile
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Topline Score
Bio
Credentials
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Asset Monetization Certification
YouTubeJan, 2020- Oct, 2024 -
Content Ownership Certification
YouTubeJan, 2020- Oct, 2024 -
Music Rights Management
YouTubeJan, 2020- Oct, 2024 -
Audience Growth Certification
YouTubeJan, 2019- Oct, 2024
Experience
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GeekBeacon
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Entertainment
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1 - 100 Employee
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Founder and President
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Oct 2016 - Present
Not-for-Profit Charity Organization, Online Educational, Tech - Serves as an inspiring, accessible, and supportive staff leader, coordinating content curation from videos, articles and short form social media content - Promotes an organizational culture that attracts, retains, and motivates a diverse, highly talented team. - Reinforces rigor, quality, clarity, and transparency of communication and decision-making. - Promotes constructive and collegial collaboration among all departments. - Manages projects and staff with action items using proper PM software and/or CMS Show less
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Equiti Games
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Chief Creative Officer (CCO)
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Oct 2017 - Jan 2019
- Created content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics. - The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups. - Supervising writers, editors, content strategists; acted as an arbiter of best practices in grammar, messaging, writing, and style. - Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. - Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. - Integration of content activities within traditional marketing campaigns. - Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the realtime implementation of content strategies. - Establishing work flow for requesting, creating, editing, publishing, and retiring content. - Work with technical team to implement appropriate CMS. Show less
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Managing Editor
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Jan 2014 - Oct 2016
• Responsible for working with producers, directors, and show runners on content structure, placement and pacing • Worked on website content development efforts, regularly overseeing and publishing articles, engaging closely with CMS management systems and clients. • Responsible for working with producers, directors, and show runners on content structure, placement and pacing • Worked on website content development efforts, regularly overseeing and publishing articles, engaging closely with CMS management systems and clients.
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Discovery Digital Networks
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Content Marketing Director, Gaming & Tech Segment
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May 2012 - Jan 2014
- Worked closely with editors and other talent to storyboard and showcase media in unique and interesting ways with the launch of Discovery's new media campaign - collaborated with core business strategy team to identify main goals and how content will support these objectives - Participated in a content production team and created digital content for 2x weekly airing across digital channels and other Discovery owned properties - Attended multiple trade shows such as GDC, E3 and CES on behalf of Discovery and conducted up to 15 interviews daily on event days Show less
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Revision3
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Canada
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Architecture and Planning
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Associate Producer, Content
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Dec 2010 - Jan 2012
- Wrote original material for weekly show - Created original content in the Rev3 studio twice a week explaining complex technical concepts, broken down - Collaborated with other talent from owned properties - Wrote original material for weekly show - Created original content in the Rev3 studio twice a week explaining complex technical concepts, broken down - Collaborated with other talent from owned properties
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ION Media Networks
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Production Specialist
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Dec 2004 - Feb 2007
- Lead end-to-end scope of project, including collaboration with media team and station staff, designing look and pacing of material, and justifying those choices based on overall client or staff goals for the program - Helped production team and administration to personalize each project to meet varied and nuanced needs of individual programs and subjects - Ensure proper airing of created content - Lead end-to-end scope of project, including collaboration with media team and station staff, designing look and pacing of material, and justifying those choices based on overall client or staff goals for the program - Helped production team and administration to personalize each project to meet varied and nuanced needs of individual programs and subjects - Ensure proper airing of created content
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Master Control Operator
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Nov 2003 - Dec 2004
- Assisted with on-air station and program promotion through basic editing of promos and interstitial content and performing associated traffic functions. - Provides support for future broadcasts by recording programs from satellite feeds, ingesting media from various sources, and assisting with traffic duties. - Helps to assure compliance with applicable regulations and communication with other departments by maintaining transmitter and discrepancy logs, the equipment incident report, the daily report of satellite recordings, and the program log. Show less
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Education
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2004 - 2005
Cornell College
Business, Management, Marketing, and Related Support Services -
2003 - 2004
Kirkwood Community College
Social Psychology
Community
