Experience

Pow Wow Media LTD

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Director of Digital

  • Apr 2022 - Present

• Digital Marketing Manager & Integrator

  • Feb 2021 - Apr 2022

  Our mission at Pow Wow Media is simple, we want to scale your business so that you achieve your business goals. If you succeed, we succeed – It’s a team effort.Our services include:✔️ DIGITAL STRATEGYProviding efficient and effective marketing processes to capture and convert audiences. ✔️ SALES FUNNEL DEVELOPMENTBuild and optimise effective digital pathways to convert followers into customers.✔️ AD OPTIMISATIONWe specialise in Facebook, Instagram and Google ads.✔️ CONTENT CREATIONWe use content marketing alongside advertising to attract, engage and convert your audience.✔️ EMAIL MARKETINGBuild your email list and develop effective email sequences that welcome, nurture and convert your audience.✔️ CONSULTINGWe conduct training sessions on key areas we specialise in to help companies reach their KPI’s internally. Show less



MYM Beauty

• New Zealand
• Retail

• Marketing Manager

  • Feb 2017 - Jan 2021

  MYM Beauty is New Zealand’s one-stop destination where you can get everything beauty in one place – hair care, perfume, makeup, skincare, beauty tools and electricals – it’s all right here! It all started back in 2015, sparked by an idea when Co-Owner, Andrew, was out makeup shopping with then girlfriend (now wife), Amy. A whirlwind from there, the first order of perfume, cosmetics & hair care arrived fresh from New York in February 2016. Jam packed on 5 massive palettes, taking over Co-Owner, Jason’s driveway, his spare bedroom quickly became a warehouse, and kitchen table head office. MYM Beauty launched officially in July 2016 with the backing of New Zealand’s #1 Beauty YouTuber, Shaaanxo, and things were never quite the same since. We had 15,000 Kiwi women visit our site on the very first night! We knew from then that this thing was serious! Our team grew rapidly, ensuring that we continued to provide the very best customer service that we have always prided ourselves on. We continued to expand our range by listening to what our customers thought & wanted. We worked really hard and had a lot of fun. The hard work paid off! In August 2017, MYM Beauty was announced as a finalist in the 2017 Westpac Business Awards. We started working with some of the world’s biggest beauty houses after that – becoming authorised stockists of customer-favourites, Maybelline, L’Oréal Paris & NYX Professional Makeup – while still working with our favourite smaller Kiwi brands. Then we did what no-one said we could! In October 2018, we became the first non-salon Authorised Retailer of premium hair care ranges; Kérastase, Redken, Matrix & L’Oréal Professionnel. And then in October 2019, we did it again! We became the first NZ online-only Authorised Retailer of luxury cosmetics and skincare brands; YSL Beauty, Lancôme & Kiehl’s. MYM Beauty continues to work hard, striving to provide Kiwis with the ultimate shopping experience – and loving every minute of it! Show less



Anthology Digital

• Italy
• Book and Periodical Publishing

• Influencer Marketing Manager

  • Apr 2015 - Dec 2016

  WE ARE ANTHOLOGY SERVICES INFLUENCER MARKETING • Influencer Marketing • Influencer Sourcing & Management • Influencer Relationship Management • Client Management • Campaign & Content Ideation • Campaign Strategy, Timelines, Management & Reporting • Campaign Media Buying • Influencer Content Amplification THE PROBLEMS WE SOLVE We help brands who are looking to reach their target audience through influencers on blogs, websites and social media platforms. We hand pick the influencers that are best for the brand, who match the aesthetic who have the required brand advocacy and the right network for the brand (which isn't always the biggest in the broad industry the influencer is in!) No use getting a clown fish blogger to talk about blue tang fish - all fish ain't fish. As former bloggers who've been on both sides of the creative fence, we're able, through our relationships with influencers, to utilise them to the best of their abilities and help them to create content that will connect with their audiences authentically. We've got a proven record of success over the last two years with a number of campaigns in New Zealand and Australia. Get in touch to find out more: nicole@weareanthology.com SOCIAL MEDIA MARKETING • Strategic Social Media Marketing (in line with company goals & objectives ) • Platforms – Facebook, Instagram, Twitter, Snapchat • Content Creation • Community Management • Social Media Campaign Creation & Management THE PROBLEMS WE SOLVE We help brands who are looking to reach their target audience on social media platforms, not shout at everyone on Facebook who might some day care about them. We create strategic frameworks, kick-ass content based on business objectives, and happily chat to audiences in our laid-back manner 7 days a week. We've got a proven record of success over the last two years with clients around NZ in a range of industries. Get in touch to find out more: nicole@weareanthology.com Show less