Experience

Worldbex Services International

• Philippines
• Events Services
• 1 - 100 Employee

• Head of Digital Marketing

  • 2022 - Present



Happy Lemon Group Philippines, Inc.

• Philippines
• Food & Beverages
• 1 - 100 Employee

• Marketing Manager

  • Jun 2019 - Present

• Senior Marketing Officer

  • Jan 2014 - Present



Happy Lemon Philippines Inc.

• Greenhills, San Juan City Philippines

• Marketing Officer

  • Jan 2014 - Present



WADE Shoes

• Marketing Assistant

  • Apr 2011 - May 2013

  Marketing Assistant WADE |Sole Fitters Trading Company April 2011 to May 2013 ACHIEVEMENTS: • Managed the brand campaigns: 2011 Cool Crazy Love, 2011 Luxe Holiday, 2012 Hot Sexy Summer, 2012 Glitz and Glam Holiday, 2013 Pin-up Summer • Maximized the use of endorsers: Meet & Greet Coco Martin, Photo shoot Fan’s Visit, Georgina Wilson’s Subic Store Opening and Style Origin Fashion Show Appearances • Handled the brand ambassador’s sponsorship of: Divine Lee, Empress Shuck, Megan Young, Robi Domingo, Julia Montes, Richard Yap, Mylene Dizon, Rocco Nacino, Steven Silva, Aljur Abrenica, Vic Sotto, Julia Clarete, Georgia Cotaoco etc. • Handled blogger’s sponsorship of: Paul Chuapoco, Vernice Enciso and Dani Barretto • Executed store and online promotions: Valentine’s Date with Celebrity, Weekly Facebook promo, movie tickets raffle, Salon Treatment promo etc. • Managed movie tie-up projects with Star Cinema: Born To Love You and A Moment In Time • Handled press releases in: StyleBible.ph, Megastyle.ph, Philippine Star and MOD • Handled product features in: Cosmopolitan, FHM and Good Housekeeping • Negotiated free full page ads in: Smile Cebu Pacific Magazine, Clickr and MOD • Handled school tie-up projects: UPJMA Fashion Show and SOFA Graduation Fashion Show • Edited 2012 and 2013 billboards, store murals and magazine ad materials • Managed exhibit display in Marquee Mall OTHER DUTIES: • Takes charge of all permits (ASC, DTI, etc) • Coordinates store concerns OJT Training WADE |Sole Fitters Trading Company November to December 2010 Absorbed as Marketing Assistant after College • Assisted store promotions for mall sale events and brand initiated activities • Assisted campaigns of the Marketing Department • Coordinated School Organizations for tie-up projects. • Handled merchandising store display Show less