Communications & Events

• Oct 2023 - Present

Chief Marketing Officer

• May 2020 - Jul 2023

- Directed business growth by leveraging ROI/marketing value to stakeholders and investors. - Activated compelling investor story for fundraising. - Established, mentored, and developed a collaborative, high-performing, and goals- orientated market. - Acquired talented individual across demand generation, growth marketing, brand, content, PR, events, SEO, ABM, product marketing, and social media. - Nurtured a marketable database and maximised opportunities to cross-sell… Show more - Directed business growth by leveraging ROI/marketing value to stakeholders and investors. - Activated compelling investor story for fundraising. - Established, mentored, and developed a collaborative, high-performing, and goals- orientated market. - Acquired talented individual across demand generation, growth marketing, brand, content, PR, events, SEO, ABM, product marketing, and social media. - Nurtured a marketable database and maximised opportunities to cross-sell and up-sell through segmentation. - Ideated clear and innovative data-driven plans to steer business expansion and market penetration with robust project management. - Worked collaboratively across the wider business team to achieve optimised campaign planning as part of an omni-channel approach. Show less - Directed business growth by leveraging ROI/marketing value to stakeholders and investors. - Activated compelling investor story for fundraising. - Established, mentored, and developed a collaborative, high-performing, and goals- orientated market. - Acquired talented individual across demand generation, growth marketing, brand, content, PR, events, SEO, ABM, product marketing, and social media. - Nurtured a marketable database and maximised opportunities to cross-sell… Show more - Directed business growth by leveraging ROI/marketing value to stakeholders and investors. - Activated compelling investor story for fundraising. - Established, mentored, and developed a collaborative, high-performing, and goals- orientated market. - Acquired talented individual across demand generation, growth marketing, brand, content, PR, events, SEO, ABM, product marketing, and social media. - Nurtured a marketable database and maximised opportunities to cross-sell and up-sell through segmentation. - Ideated clear and innovative data-driven plans to steer business expansion and market penetration with robust project management. - Worked collaboratively across the wider business team to achieve optimised campaign planning as part of an omni-channel approach. Show less

Co-Founder & CEO

• Jun 2017 - Apr 2020

Co-founded and recruited a robust in-house marketing team to provide professional marketing services to B2B technology start-ups and scaleups on a global level. Key Achievements: - Generated sales of over £300K in Year One, by securing new business and advancing client business to notable heights through campaigns and strategy. - Developed hugely successful marketing campaign for SaaS tech company across industries by redefining their brand and focus, differentiating… Show more Co-founded and recruited a robust in-house marketing team to provide professional marketing services to B2B technology start-ups and scaleups on a global level. Key Achievements: - Generated sales of over £300K in Year One, by securing new business and advancing client business to notable heights through campaigns and strategy. - Developed hugely successful marketing campaign for SaaS tech company across industries by redefining their brand and focus, differentiating them from competitors, which accelerated the sales cycle. - Supported brand messaging, positioning, product marketing, sales enablement, content marketing, APR and events to drive revenue growth. Sectors include: fintech, adtech, martech, regtech, health tech, travel tech, retail and supply chain tech. Brands we've worked with include: Simple, Precise TV, Circus Street, Captify. Show less Co-founded and recruited a robust in-house marketing team to provide professional marketing services to B2B technology start-ups and scaleups on a global level. Key Achievements: - Generated sales of over £300K in Year One, by securing new business and advancing client business to notable heights through campaigns and strategy. - Developed hugely successful marketing campaign for SaaS tech company across industries by redefining their brand and focus, differentiating… Show more Co-founded and recruited a robust in-house marketing team to provide professional marketing services to B2B technology start-ups and scaleups on a global level. Key Achievements: - Generated sales of over £300K in Year One, by securing new business and advancing client business to notable heights through campaigns and strategy. - Developed hugely successful marketing campaign for SaaS tech company across industries by redefining their brand and focus, differentiating them from competitors, which accelerated the sales cycle. - Supported brand messaging, positioning, product marketing, sales enablement, content marketing, APR and events to drive revenue growth. Sectors include: fintech, adtech, martech, regtech, health tech, travel tech, retail and supply chain tech. Brands we've worked with include: Simple, Precise TV, Circus Street, Captify. Show less

Marketing Lead

• Jun 2014 - May 2017

Spearheaded the growth strategy for sales, product, and client success teams to enable SaaS platform for existing clients and new markets. Delivered hugely successful marketing and business development consultancy to over 40 marketing leads at global law and accountancy firms. Key Achievements: - Secured 100% account retention rate and revenue growth for over 33% of designated accounts. - Increased presence across market by launching hugely successful quarterly… Show more Spearheaded the growth strategy for sales, product, and client success teams to enable SaaS platform for existing clients and new markets. Delivered hugely successful marketing and business development consultancy to over 40 marketing leads at global law and accountancy firms. Key Achievements: - Secured 100% account retention rate and revenue growth for over 33% of designated accounts. - Increased presence across market by launching hugely successful quarterly client group events. - Noted for raising company’s profile and brand reach through targeting PR & events. Vuture was recently acquired by Campaign Monitor. Show less Spearheaded the growth strategy for sales, product, and client success teams to enable SaaS platform for existing clients and new markets. Delivered hugely successful marketing and business development consultancy to over 40 marketing leads at global law and accountancy firms. Key Achievements: - Secured 100% account retention rate and revenue growth for over 33% of designated accounts. - Increased presence across market by launching hugely successful quarterly… Show more Spearheaded the growth strategy for sales, product, and client success teams to enable SaaS platform for existing clients and new markets. Delivered hugely successful marketing and business development consultancy to over 40 marketing leads at global law and accountancy firms. Key Achievements: - Secured 100% account retention rate and revenue growth for over 33% of designated accounts. - Increased presence across market by launching hugely successful quarterly client group events. - Noted for raising company’s profile and brand reach through targeting PR & events. Vuture was recently acquired by Campaign Monitor. Show less

Marketing Consultant

• Sep 2013 - Jun 2014

During my time at TMF I worked closely with senior teams at some of the UK's leading advertising and media agencies, advising them on the planning and execution of their PR and communications strategies and campaigns. During my time at TMF I worked closely with senior teams at some of the UK's leading advertising and media agencies, advising them on the planning and execution of their PR and communications strategies and campaigns.

Marketing Lead

• Oct 2011 - Sep 2013

Successfully set up the firm's marketing function and led a number of PR and Marketing campaigns and projects, working closely with the senior management team. Proactively raised the profile of the firm and its individuals in the media, particularly across national and broadcast media. Set up relevant media partnerships and sponsorship opportunities to raise the firm's awareness across its target audiences. Ran targeted sector events across the firm that generated… Show more Successfully set up the firm's marketing function and led a number of PR and Marketing campaigns and projects, working closely with the senior management team. Proactively raised the profile of the firm and its individuals in the media, particularly across national and broadcast media. Set up relevant media partnerships and sponsorship opportunities to raise the firm's awareness across its target audiences. Ran targeted sector events across the firm that generated qualified leads. Drafted and edited all marketing and sales collateral for the firm. Show less Successfully set up the firm's marketing function and led a number of PR and Marketing campaigns and projects, working closely with the senior management team. Proactively raised the profile of the firm and its individuals in the media, particularly across national and broadcast media. Set up relevant media partnerships and sponsorship opportunities to raise the firm's awareness across its target audiences. Ran targeted sector events across the firm that generated… Show more Successfully set up the firm's marketing function and led a number of PR and Marketing campaigns and projects, working closely with the senior management team. Proactively raised the profile of the firm and its individuals in the media, particularly across national and broadcast media. Set up relevant media partnerships and sponsorship opportunities to raise the firm's awareness across its target audiences. Ran targeted sector events across the firm that generated qualified leads. Drafted and edited all marketing and sales collateral for the firm. Show less

Senior Brand & Communications Manager

• Jan 2010 - Oct 2011

Led the PR and comms activity across the business. Developed and coordinated winning campaigns such as Seeing Clearly, which sparked discussions amongst the optical trade press and coverage across national and broadcast media, including BBC's Rip Off Britain. Successfully launched new eyewear brand London Retro. Activity included engaging fashion and lifestyle bloggers via Twitter, setting up targeted Facebook advertising, creating a microsite and organising a press launch event that… Show more Led the PR and comms activity across the business. Developed and coordinated winning campaigns such as Seeing Clearly, which sparked discussions amongst the optical trade press and coverage across national and broadcast media, including BBC's Rip Off Britain. Successfully launched new eyewear brand London Retro. Activity included engaging fashion and lifestyle bloggers via Twitter, setting up targeted Facebook advertising, creating a microsite and organising a press launch event that resulted in fantastic coverage and a surge in sales. Primary copywriter, responsible for creating fresh content across all online channels (website, Twitter, blog, Facebook, YouTube) and print collateral (direct mail, seasonal catalogues and articles). Brand ambassador responsible for monitoring and managing the brand’s online reputation. Show less Led the PR and comms activity across the business. Developed and coordinated winning campaigns such as Seeing Clearly, which sparked discussions amongst the optical trade press and coverage across national and broadcast media, including BBC's Rip Off Britain. Successfully launched new eyewear brand London Retro. Activity included engaging fashion and lifestyle bloggers via Twitter, setting up targeted Facebook advertising, creating a microsite and organising a press launch event that… Show more Led the PR and comms activity across the business. Developed and coordinated winning campaigns such as Seeing Clearly, which sparked discussions amongst the optical trade press and coverage across national and broadcast media, including BBC's Rip Off Britain. Successfully launched new eyewear brand London Retro. Activity included engaging fashion and lifestyle bloggers via Twitter, setting up targeted Facebook advertising, creating a microsite and organising a press launch event that resulted in fantastic coverage and a surge in sales. Primary copywriter, responsible for creating fresh content across all online channels (website, Twitter, blog, Facebook, YouTube) and print collateral (direct mail, seasonal catalogues and articles). Brand ambassador responsible for monitoring and managing the brand’s online reputation. Show less

World Travel & Freelance Marketing Consultant

• Jul 2009 - Dec 2009

Took this time out to travel and during that time I worked with several small London-based businesses to help activate their marketing and PR activity. Took this time out to travel and during that time I worked with several small London-based businesses to help activate their marketing and PR activity.

Senior Account Executive

• Jul 2007 - Jul 2009

Managed a number of account executives and was the key day-to-day contact for industry-leading clients including O2, and Shazam. Coordinated a wide range of campaigns, seeing them through from the initial idea to its execution and evaluation. Generated quality coverage across national, broadcast, regional, lifestyle and trade press. Managed review programmes to generate detailed reviews on products. Developed relationships with key journalists, allowing me to… Show more Managed a number of account executives and was the key day-to-day contact for industry-leading clients including O2, and Shazam. Coordinated a wide range of campaigns, seeing them through from the initial idea to its execution and evaluation. Generated quality coverage across national, broadcast, regional, lifestyle and trade press. Managed review programmes to generate detailed reviews on products. Developed relationships with key journalists, allowing me to stay on top of the media agenda at all times. Organised and coordinated events such as product launches, press conferences, photo calls and briefing days, and ensured all logistics ran seamlessly. Compiled new business proposals and attended a number of pitches. Drafted press releases, opinion pieces, client comments and point of view documents. Show less Managed a number of account executives and was the key day-to-day contact for industry-leading clients including O2, and Shazam. Coordinated a wide range of campaigns, seeing them through from the initial idea to its execution and evaluation. Generated quality coverage across national, broadcast, regional, lifestyle and trade press. Managed review programmes to generate detailed reviews on products. Developed relationships with key journalists, allowing me to… Show more Managed a number of account executives and was the key day-to-day contact for industry-leading clients including O2, and Shazam. Coordinated a wide range of campaigns, seeing them through from the initial idea to its execution and evaluation. Generated quality coverage across national, broadcast, regional, lifestyle and trade press. Managed review programmes to generate detailed reviews on products. Developed relationships with key journalists, allowing me to stay on top of the media agenda at all times. Organised and coordinated events such as product launches, press conferences, photo calls and briefing days, and ensured all logistics ran seamlessly. Compiled new business proposals and attended a number of pitches. Drafted press releases, opinion pieces, client comments and point of view documents. Show less