Experience Manager

• Oct 2023 - Present

Marketing Consultant

• Mar 2021 - Nov 2023

The days of traditional (old school) marketing are over. If you don't have a strong online presence, your business will eventually fade. A pretty website simply doesn’t cut it. Creating an online branding strategy with identity and consistency across the board is key. Perhaps you have realized this, but you just don’t have the time or bandwidth to keep up. You should prioritize your time and effort at the heart of your business, and not be distracted by marketing trends and recurring tasks… Show more The days of traditional (old school) marketing are over. If you don't have a strong online presence, your business will eventually fade. A pretty website simply doesn’t cut it. Creating an online branding strategy with identity and consistency across the board is key. Perhaps you have realized this, but you just don’t have the time or bandwidth to keep up. You should prioritize your time and effort at the heart of your business, and not be distracted by marketing trends and recurring tasks. That’s where I come in. Show less The days of traditional (old school) marketing are over. If you don't have a strong online presence, your business will eventually fade. A pretty website simply doesn’t cut it. Creating an online branding strategy with identity and consistency across the board is key. Perhaps you have realized this, but you just don’t have the time or bandwidth to keep up. You should prioritize your time and effort at the heart of your business, and not be distracted by marketing trends and recurring tasks… Show more The days of traditional (old school) marketing are over. If you don't have a strong online presence, your business will eventually fade. A pretty website simply doesn’t cut it. Creating an online branding strategy with identity and consistency across the board is key. Perhaps you have realized this, but you just don’t have the time or bandwidth to keep up. You should prioritize your time and effort at the heart of your business, and not be distracted by marketing trends and recurring tasks. That’s where I come in. Show less

Marketing Graphic Designer

• Feb 2019 - Jul 2023

Director of Marketing

• Jun 2017 - May 2021

Successfully developed and managed Simsol Software's marketing programs, including strategic planning, lead management, marketing communications, tradeshows, and execution. Managed all aspects of executing campaigns including (but, not limited to) email, social media, database marketing, website development, webinars, and digital marketing. During my time at Simsol, I led a corporate re-branding campaign that included a developing and designing a new website, marketing collateral, tradeshow… Show more Successfully developed and managed Simsol Software's marketing programs, including strategic planning, lead management, marketing communications, tradeshows, and execution. Managed all aspects of executing campaigns including (but, not limited to) email, social media, database marketing, website development, webinars, and digital marketing. During my time at Simsol, I led a corporate re-branding campaign that included a developing and designing a new website, marketing collateral, tradeshow booth, and a comprehensive brand-identity package. I also revamped the marketing department through resolving current situations, re-branding, estimating value-added content for users, implying marketing automation and lead generation management. And lastly, I headed the implementation of new CRM (customer relationship management) system for the company, which consisted of researching systems, gathering requirements, presenting solutions, customization, training, and set-up. Show less Successfully developed and managed Simsol Software's marketing programs, including strategic planning, lead management, marketing communications, tradeshows, and execution. Managed all aspects of executing campaigns including (but, not limited to) email, social media, database marketing, website development, webinars, and digital marketing. During my time at Simsol, I led a corporate re-branding campaign that included a developing and designing a new website, marketing collateral, tradeshow… Show more Successfully developed and managed Simsol Software's marketing programs, including strategic planning, lead management, marketing communications, tradeshows, and execution. Managed all aspects of executing campaigns including (but, not limited to) email, social media, database marketing, website development, webinars, and digital marketing. During my time at Simsol, I led a corporate re-branding campaign that included a developing and designing a new website, marketing collateral, tradeshow booth, and a comprehensive brand-identity package. I also revamped the marketing department through resolving current situations, re-branding, estimating value-added content for users, implying marketing automation and lead generation management. And lastly, I headed the implementation of new CRM (customer relationship management) system for the company, which consisted of researching systems, gathering requirements, presenting solutions, customization, training, and set-up. Show less

Marketing Coordinator

• Oct 2015 - May 2017

Executed marketing campaigns for a portfolio of 8 companies. Created and designed all marketing materials for aforementioned companies not limited to flyers, brochures, postcards, rack cards, posters, business cards and social images images. Managed agency relationship for website development and design; provided feedback and updates to brand standards. Built Google Adwords account including ad copy creation, keyword strategy and bid maintenance. Setup Google Analytics, created… Show more Executed marketing campaigns for a portfolio of 8 companies. Created and designed all marketing materials for aforementioned companies not limited to flyers, brochures, postcards, rack cards, posters, business cards and social images images. Managed agency relationship for website development and design; provided feedback and updates to brand standards. Built Google Adwords account including ad copy creation, keyword strategy and bid maintenance. Setup Google Analytics, created reports/snapshots, and presented findings to senior leadership. Established routine email marketing efforts; created all templates and content. Researched new marketing initiatives and took lead on project execution Show less Executed marketing campaigns for a portfolio of 8 companies. Created and designed all marketing materials for aforementioned companies not limited to flyers, brochures, postcards, rack cards, posters, business cards and social images images. Managed agency relationship for website development and design; provided feedback and updates to brand standards. Built Google Adwords account including ad copy creation, keyword strategy and bid maintenance. Setup Google Analytics, created… Show more Executed marketing campaigns for a portfolio of 8 companies. Created and designed all marketing materials for aforementioned companies not limited to flyers, brochures, postcards, rack cards, posters, business cards and social images images. Managed agency relationship for website development and design; provided feedback and updates to brand standards. Built Google Adwords account including ad copy creation, keyword strategy and bid maintenance. Setup Google Analytics, created reports/snapshots, and presented findings to senior leadership. Established routine email marketing efforts; created all templates and content. Researched new marketing initiatives and took lead on project execution Show less

Marketing Specialist

• Nov 2014 - Aug 2015

Managed the company's marketing efforts and worked closely with sales teams in order to generate new opportunities. Coordinated tradeshow events by defining the audience targeting strategy, creating marketing materials, and organizing event logistics and follow-up plan. Directed and managed the graphic designer/marketing assistant in order to accomplish marketing objectives for website and other marketing materials. Produced marketing content for website, press releases, product flyers… Show more Managed the company's marketing efforts and worked closely with sales teams in order to generate new opportunities. Coordinated tradeshow events by defining the audience targeting strategy, creating marketing materials, and organizing event logistics and follow-up plan. Directed and managed the graphic designer/marketing assistant in order to accomplish marketing objectives for website and other marketing materials. Produced marketing content for website, press releases, product flyers, advertisements, and all other marketing related materials. Other marketing efforts included coordinating email campaigns, Google AdWords, researching, updating CRM, and monitoring competitors and industry trends. Show less Managed the company's marketing efforts and worked closely with sales teams in order to generate new opportunities. Coordinated tradeshow events by defining the audience targeting strategy, creating marketing materials, and organizing event logistics and follow-up plan. Directed and managed the graphic designer/marketing assistant in order to accomplish marketing objectives for website and other marketing materials. Produced marketing content for website, press releases, product flyers… Show more Managed the company's marketing efforts and worked closely with sales teams in order to generate new opportunities. Coordinated tradeshow events by defining the audience targeting strategy, creating marketing materials, and organizing event logistics and follow-up plan. Directed and managed the graphic designer/marketing assistant in order to accomplish marketing objectives for website and other marketing materials. Produced marketing content for website, press releases, product flyers, advertisements, and all other marketing related materials. Other marketing efforts included coordinating email campaigns, Google AdWords, researching, updating CRM, and monitoring competitors and industry trends. Show less

Marketing Manager

• Oct 2013 - Oct 2014

Established the marketing department to solve marketing challenges and create compelling marketing campaigns to create product awareness and grow company’s subsidiaries. Successfully revamped the company’s branding, from copywriting to designing. Designed new website, sales collateral, tradeshow materials, and all other company branding materials. Resolved the hodgepodge of logos/companies through the rebranding campaign, which resulted in brand unity and a stronger relationship with the sister… Show more Established the marketing department to solve marketing challenges and create compelling marketing campaigns to create product awareness and grow company’s subsidiaries. Successfully revamped the company’s branding, from copywriting to designing. Designed new website, sales collateral, tradeshow materials, and all other company branding materials. Resolved the hodgepodge of logos/companies through the rebranding campaign, which resulted in brand unity and a stronger relationship with the sister company. Strategized with the product managers to execute marketing campaigns, including targeted emails, direct mail, advertisements, and tradeshows. Maintained and updated the company website, wrote press releases/articles, created PowerPoint presentations, and monitored online reputation. Show less Established the marketing department to solve marketing challenges and create compelling marketing campaigns to create product awareness and grow company’s subsidiaries. Successfully revamped the company’s branding, from copywriting to designing. Designed new website, sales collateral, tradeshow materials, and all other company branding materials. Resolved the hodgepodge of logos/companies through the rebranding campaign, which resulted in brand unity and a stronger relationship with the sister… Show more Established the marketing department to solve marketing challenges and create compelling marketing campaigns to create product awareness and grow company’s subsidiaries. Successfully revamped the company’s branding, from copywriting to designing. Designed new website, sales collateral, tradeshow materials, and all other company branding materials. Resolved the hodgepodge of logos/companies through the rebranding campaign, which resulted in brand unity and a stronger relationship with the sister company. Strategized with the product managers to execute marketing campaigns, including targeted emails, direct mail, advertisements, and tradeshows. Maintained and updated the company website, wrote press releases/articles, created PowerPoint presentations, and monitored online reputation. Show less

Marketing/Community Coordinator

• Sep 2010 - Oct 2013

Executed marketing campaigns to create product awareness and build a community for the software product. Attended IT Channel tradeshows as a Brand Ambassador to deliver presentations, promote, sell, and organize a follow-up plan. Grew vertical market by rekindling a vendor relationship that has resulted in over a million in revenue. Enhanced design of all marketing materials including brochures, postcards, tradeshow materials, etc. Executed email marketing campaigns by conceptualizing design… Show more Executed marketing campaigns to create product awareness and build a community for the software product. Attended IT Channel tradeshows as a Brand Ambassador to deliver presentations, promote, sell, and organize a follow-up plan. Grew vertical market by rekindling a vendor relationship that has resulted in over a million in revenue. Enhanced design of all marketing materials including brochures, postcards, tradeshow materials, etc. Executed email marketing campaigns by conceptualizing design and creating content. Created and produced software tutorial videos. Contributed to other marketing efforts including: maintaining website content, social media, SEO, PPC, and monitoring online communities. Show less Executed marketing campaigns to create product awareness and build a community for the software product. Attended IT Channel tradeshows as a Brand Ambassador to deliver presentations, promote, sell, and organize a follow-up plan. Grew vertical market by rekindling a vendor relationship that has resulted in over a million in revenue. Enhanced design of all marketing materials including brochures, postcards, tradeshow materials, etc. Executed email marketing campaigns by conceptualizing design… Show more Executed marketing campaigns to create product awareness and build a community for the software product. Attended IT Channel tradeshows as a Brand Ambassador to deliver presentations, promote, sell, and organize a follow-up plan. Grew vertical market by rekindling a vendor relationship that has resulted in over a million in revenue. Enhanced design of all marketing materials including brochures, postcards, tradeshow materials, etc. Executed email marketing campaigns by conceptualizing design and creating content. Created and produced software tutorial videos. Contributed to other marketing efforts including: maintaining website content, social media, SEO, PPC, and monitoring online communities. Show less

Internet Marketing Specialist

• 2009 - 2010

Improved search engine results for company's website by utilizing link building, SEO, Internet advertising, and blogging. Increased search engine page results for several main keywords ranging from 5 to 16 positions. Researched new opportunities by evaluating websites in order to create partnerships with website owners to increase SERP for keywords to generate sales leads. Established microsites (blogs) using WordPress content management system and wrote website content implementing SEO skills… Show more Improved search engine results for company's website by utilizing link building, SEO, Internet advertising, and blogging. Increased search engine page results for several main keywords ranging from 5 to 16 positions. Researched new opportunities by evaluating websites in order to create partnerships with website owners to increase SERP for keywords to generate sales leads. Established microsites (blogs) using WordPress content management system and wrote website content implementing SEO skills and techniques. Show less Improved search engine results for company's website by utilizing link building, SEO, Internet advertising, and blogging. Increased search engine page results for several main keywords ranging from 5 to 16 positions. Researched new opportunities by evaluating websites in order to create partnerships with website owners to increase SERP for keywords to generate sales leads. Established microsites (blogs) using WordPress content management system and wrote website content implementing SEO skills… Show more Improved search engine results for company's website by utilizing link building, SEO, Internet advertising, and blogging. Increased search engine page results for several main keywords ranging from 5 to 16 positions. Researched new opportunities by evaluating websites in order to create partnerships with website owners to increase SERP for keywords to generate sales leads. Established microsites (blogs) using WordPress content management system and wrote website content implementing SEO skills and techniques. Show less

National Inventory Manager

• Jun 2007 - Aug 2008

Managed over 3,000 outdoor media properties in nine national markets. Increased inventory accuracy by 20% through effective communication channels between offices and conducting audits. Supported Account Executives by researching inventory availabilities, completing client’s requests, and resolving issues. Coordinated national advertisement placements and worked closely with field operations to ensure accurate and timely postings.

Marketing Assistant

• Feb 2007 - Aug 2008

Supported National Account Executives by creating marketing materials for RFPs. Increased payment collection time by 30 days through improving completion reports timing and accuracy. Produced and organized completion reports to provide Proof of Performance to prove completion of contract obligations to collect payments. Performed marketing project responsibilities including media kits, presentation, and advertisement design.

Account Manager

• 2005 - 2007

Managed a six state territory that produced over a million dollars in profit by utilizing product information, relationship building, price setting, and problem solving to achieve gross profit quota. Awarded Sales Rep of the Month twice within a year by exceeding gross profit quota by ten percent. Worked with a team to develop a new division and implement marketing tools and techniques to enter new marketplace. Created bundling sales promotion that increased oxygen product sales by 3% and… Show more Managed a six state territory that produced over a million dollars in profit by utilizing product information, relationship building, price setting, and problem solving to achieve gross profit quota. Awarded Sales Rep of the Month twice within a year by exceeding gross profit quota by ten percent. Worked with a team to develop a new division and implement marketing tools and techniques to enter new marketplace. Created bundling sales promotion that increased oxygen product sales by 3% and developed a new client base. Show less Managed a six state territory that produced over a million dollars in profit by utilizing product information, relationship building, price setting, and problem solving to achieve gross profit quota. Awarded Sales Rep of the Month twice within a year by exceeding gross profit quota by ten percent. Worked with a team to develop a new division and implement marketing tools and techniques to enter new marketplace. Created bundling sales promotion that increased oxygen product sales by 3% and… Show more Managed a six state territory that produced over a million dollars in profit by utilizing product information, relationship building, price setting, and problem solving to achieve gross profit quota. Awarded Sales Rep of the Month twice within a year by exceeding gross profit quota by ten percent. Worked with a team to develop a new division and implement marketing tools and techniques to enter new marketplace. Created bundling sales promotion that increased oxygen product sales by 3% and developed a new client base. Show less

Marketing Assistant

• 2004 - 2005

Provided direct assistance to the Marketing Chief Officer gaining valuable hands on experience. Managed the process of current marketing projects, tracked monthly marketing expenses, and allocated marketing budget for ongoing projects. Planned and coordinated tradeshows and other company events by arranging on site logistics and marketing displays. Provided direct assistance to the Marketing Chief Officer gaining valuable hands on experience. Managed the process of current marketing projects, tracked monthly marketing expenses, and allocated marketing budget for ongoing projects. Planned and coordinated tradeshows and other company events by arranging on site logistics and marketing displays.