Director creativo

• Jul 2023 - Present

Brand Curator + Creative Director of Art

• Sep 2022 - Jun 2023

Design, creativity and visual communication for the first Latin American mini-series of the live V25 Series, Swap. The audiovisual content tells us the experience of 4 latinos who share that experience that makes them feel alive of their cities and cultures. Art design, creative, content and stylist for Liverpool Moda. Content planning, editorial design proposal for shooting, post production and editing of graphic materials. Development of storytelling proposal in digital content for social networks. Talent management. Editorial content design for Vogue + GQ + AD magazine. Creative + content + visual stylist proposal for suggested covers for Mexico and Latin America. Content strategy design. Development and design of brand guidelines for Wired en Español. Definition of chromatic palette, typographic families and correct use of visual communication elements for the strategic positioning of the brand now in Spanish. Show less

Creative Director

• Aug 2020 - Sep 2022

Do you know what digital culture is and how it will change the world? Do you know what digital culture is and how it will change the world?

Senior Creative Director

• Mar 2020 - Apr 2021

Coolhunting is the new hero of digital marketing. I have developed strategic content based on consumer behavior exclusively for brands such as HBO Max, Cinecanal and the exclusive Qube platform. Coolhunting is the new hero of digital marketing. I have developed strategic content based on consumer behavior exclusively for brands such as HBO Max, Cinecanal and the exclusive Qube platform.

Creative Director

• Mar 2015 - Oct 2019

Design and planning of social media strategies. Design of digital campaigns for brands and products. Art design for strategic support in digital campaigns in networks. Content monitoring and moderation. Content development for product presentations, campaigns, etc. Development of ideas for activations in POS or digital platform. Content design and writing. We have worked for clients such as Netflix, BMW, Atún Dolores, Mexico City Government. We designed and developed the landing page for the Disney movie Star Wars The Force Awakens. This site was focused on achieving an interaction between the consumer and the franchise through a content design that allowed users to live the experience of being in this new version of the saga. Show less

Director Creativo / Cuentas

• Aug 2011 - Apr 2015

In this agency I have developed the role of creative director and account director for online and offline media for Viajes El Corte Inglés in Mexico. Creative direction for Palmolive, idea and script development for the first digital series on Youtube for a brand called "Música para tu piel". Art direction and creative direction for the relaunch of online and offline campaigns for Lan Airlines. Creative direction for Bic Rake Pitch. Identity redesign and digital campaigns for Restaurantes El 10 and Sushitto restaurants. Design and production for Suavitel Mother's Day event at Plaza de las madres. Mobile app design for Colgate. Show less

Director Creativo

• Nov 2009 - Jul 2011

Team recruiter for the development of promotional campaigns at point of sale. Creative direction, development and implementation of BTL and ATL actions for Pantene, Gillette, Ariel, Pampers. Content writing and creativity for Pampers websites. Coordination of 360 actions, creative concepts and art direction for Claro Argentina, Spar, La Salteña, Pantene, Head Shoulders, Magistral, Lo Jack, Supermercados Eki. Team recruiter for the development of promotional campaigns at point of sale. Creative direction, development and implementation of BTL and ATL actions for Pantene, Gillette, Ariel, Pampers. Content writing and creativity for Pampers websites. Coordination of 360 actions, creative concepts and art direction for Claro Argentina, Spar, La Salteña, Pantene, Head Shoulders, Magistral, Lo Jack, Supermercados Eki.

Director de Arte BTL

• Jan 2006 - Sep 2009

Developing leadership as BTL coordinator in charge of 2 art directors and 2 copy for the development of campaigns in the automotive area. Design and development of content for Sony, Land Rover, BBVA Banco Francés websites. Design and development of events for Aguas Danone, Land Rover, Jaguar and Volvo. Art direction and conceptualization of BTL campaigns for Sony Bravia. Design and creativity of catalogs and POS environments for Citroen and Peugeot agencies. Content design and art direction for BBVA Banco Francés, in their direct marketing and point of sale actions. Show less

Curador de arte

• Jan 1996 - Sep 1999

Tour design and selection of works for the exhibition based on the texts of "Genji Monogatari 源氏物語, translated Genji's Romance. Considered to be the oldest novel in history, it was written around the year 1000 by Murasaki Shikibu. The exhibition developed in 13 paintings, woodcuts, landscapes and portraits in the Sumi-e technique, as if it were a comic strip, the story narrated by Murasaki of Prince Genji and his life at the court of Japan of the era even older than the Edo. Art conservation and curatorship of the personal collection of the Consul of Japan in Argentina Noriteru Fukushima. Design and development of the event "Kawazu-zakura" or watching the cherry blossoms fall. Executed in Hotel La Maison, Álzaga Unzué Palace, a Belle Epoque style residence, dating from 1916, and for more than 30 years it has been part of the Four Seasons Hotel. Several works of the Ukiyo_E era or "Images of the floating world, or the etheric world" were appreciated, using the work "The ladies of Edo" as the main source of inspiration. Experimental storytelling tour inspired by the work of Katsushika Hokusai "The 36 views of Mount Fuji" ukiyo-e series composed of forty-six woodcuts which were made between 1831 and 1833. The series portrays Mount Fuji seen from various perspectives and under different seasons and weather conditions. Originally the series was composed of thirty-six woodcuts, but due to its success, ten more were included in a second publication. The main attraction is the famous "Great Wave of Kanagawa". Show less