Nicolas Salazar

Digital Marketing Coordinator at Global Sensor Systems Inc.
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Contact Information
Location
Toronto, Ontario, Canada, CA
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency

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5.0

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Santiago Salazar Ceballos

Nicolas is an excellent team member, his creative skills enhance the development of any project, he always has different points of view that contribute to the planning and execution of new ideas

Paul Marchesseau

I highly recommend Nick for any digital marketing or web design opportunities. During his time at my painting company, he completely transformed our online presence by rebuilding our website, increasing our leads on social media platforms, and boosting our brand in the digital space. Nicolas is a true professional who consistently demonstrated honesty, transparency, and a strong work ethic. I have no doubt that he will excel in any role he pursues and any organization would be lucky to have him on their team

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Credentials

  • Digital Marketing Certificate
    Modern Marketing Certificate
    Aug, 2023
    - Sep, 2024
  • Advanced Google Analytics
    Google
    Jan, 2023
    - Sep, 2024
  • Mimic Social
    Stukent
    Apr, 2022
    - Sep, 2024
  • Agile Project Leadership
    LinkedIn
    Feb, 2022
    - Sep, 2024
  • Google Analytics for Beginners
    Google
    Jul, 2021
    - Sep, 2024
  • Learning to Write for the Web
    LinkedIn
    Jul, 2021
    - Sep, 2024
  • WordPress 5 Essential Training
    LinkedIn
    Jul, 2021
    - Sep, 2024
  • Inbound Certified
    HubSpot
    Jun, 2021
    - Sep, 2024
  • Computer Science Principles: The Internet
    LinkedIn
    May, 2021
    - Sep, 2024

Experience

    • Canada
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Coordinator
      • Apr 2023 - Present

      • Achieved the top #1 position in Google searches for key industry-related keywords through website redesign and SEO strategies, resulting in a 3-customer influx within the initial month. • Garnered over 3.5 million views on a TikTok video and Instagram Reels content, driving the acquisition of 7 new customers for the business in just 2 weeks. • Achieved 8,369% growth in account reach with reels, sharing valuable content with our target audience with looping videos and trending audios. • Expanded online presence by launching new channels, including a LinkedIn page and TikTok account, effectively reaching and engaging with diverse audiences. • Developed visually appealing marketing materials, such as brochures, trade show materials, and social media posts, to effectively communicate brand messages and generate increased interest. Show less

    • Canada
    • Construction
    • 1 - 100 Employee
    • Social Media Marketing Manager
      • Jan 2022 - Apr 2023

      • Increased organic followers on Instagram by 164% by creating engaging content with industry-related reels.• Gained 25K+ impressions in 8 weeks by recording, editing and posting reels on Instagram.• Reached 669 new organic Instagram accounts in 1 month.• Reduced by 45% the time in procedural accounting processes by implementing QuickBooks in the company.

    • Marketing Intern
      • Sep 2021 - Dec 2021

      • Raised web traffic by 82% by rebuilding and designing a new responsive website that provides a better user experience and better optimizes the pages in search engines.• Enhanced brand awareness by 39% through the opening of social media accounts on platforms such as TikTok and LinkedIn.• Photographed and edited appealing pictures which led to an 85% increase in post engagement across social media platforms.

    • United Kingdom
    • Design Services
    • Marketing Coordinator
      • Apr 2020 - Apr 2023

      • Introduced 22 new clients to the company by offering web services and designing 50+ websites for clients in Latin America.• Increased the company’s sales by 15% by meeting with potential clients and persuading them to get a responsive and optimized website.• Built and maintained professional relations with clients of the company resulting in a 8% increase in customer loyalty.Working for a start-up is the best entry-level job anyone can have, as it gets you to think beyond your job role and exposes you to other areas totally unknown in your career.Here I acquired roles as a graphic designer, project manager, brand developer, web designer and clearly marketing coordinator. Show less

    • Web Designer
      • Aug 2019 - Apr 2020

      • Optimized the call center system of a car financing company in Central America by developing a technological tool where their clients were able to efficiently book meetings with their interested customer service department and then automatically book a Zoom call with an agent.• Expanded the company’s services portfolio by designing logos, building brand books and developing marketing strategies for the company’s customers.• Enhanced customer satisfaction by training over 30 clients in 6+ countries on how to manage their websites in platforms such as Shopify, WIX and WordPress.Click below to see some of our successful projects. Show less

    • Canada
    • Marketing Services
    • 1 - 100 Employee
    • TikTok Content Creator
      • Feb 2022 - Dec 2022

      • Achieved the Creator of the Month reward for creatively planning and executing engaging product videos for the company's clients. • Increased the brand awareness of the company’s clients by recording and editing trendy TikTok videos in editing apps such as CapCut, InShot and iMovie. • Innovated the creation of content every month by effectively communicating with a diverse team through project management platforms such as Slack and Monday.com • Achieved the Creator of the Month reward for creatively planning and executing engaging product videos for the company's clients. • Increased the brand awareness of the company’s clients by recording and editing trendy TikTok videos in editing apps such as CapCut, InShot and iMovie. • Innovated the creation of content every month by effectively communicating with a diverse team through project management platforms such as Slack and Monday.com

    • Belize
    • Business Consulting and Services
    • 1 - 100 Employee
    • Lead Designer
      • May 2020 - May 2022

      • Led a team of designers and developers to create a new website for a client, resulting in a successful project launch that met the client's expectations, was completed on time, and within budget. • Coordinated weekly meetings with clients and stakeholders to ensure that projects were on track and met their requirements, resulting in improved communication and increased client satisfaction. • Presented design concepts and updates to a board of directors, resulting in increased trust and buy-in for design decisions. • Trained clients on how to manage their websites, resulting in increased client satisfaction and retention. • Collaborated with diverse teams of designers, developers, and stakeholders from various industries, resulting in the creation of high-quality design work that met project goals and client needs. • Demonstrated effective communication and leadership skills, building trust and gaining buy-in from stakeholders and team members. • Contributed to a positive team environment, fostering a culture of collaboration, creativity, and innovation. Show less

    • Information Technology & Services
    • Junior Business Developer & Co-founder
      • Mar 2020 - Feb 2021

      • Coordinated and lead weekly meetings with the company’s board of directors to efficiently track our current projects and develop marketing strategies to attract leads. • Achieved a $2,000 profit in the first month after closing 80% of businesses with potential company clients. • Designed 20+ website projects resulting in five-star customer satisfaction after every project. At the age of 18, bored in the pandemic, together with the experience of my two aunts, my brother and a cousin, we decided to take on what was revolutionizing the world... Tech. Show less

Education

  • Seneca College
    Honour's Advanced Diploma, Business Administration - Marketing
    2020 - 2022
  • ILAC
    University Pathway Program, English Language and Literature/Letters
    2022 - 2022

Community

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