Nicolas Fellous

Directeur général at Alphalyr
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • French Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Romain TREBUIL

Since the launch of my DNVB Circle Sportswear Nicolas has been a very helpful and human partner. As a Brand and a Direct To Consumer expert, he has worked with us on matters of strategy and operations. His approach to branding is particularly relevant for young digital brands and his knowledge of omni-channel distribution was really interesting to deep dive together.

LinkedIn User

J’ai eu le plaisir de travailler pendant près de deux ans avec Nicolas sur un projet de développement de centre commercial en Ile-de-France. Nicolas a énormément apporté à l’équipe, d’abord par sa rigueur analytique acquise lors de ses expériences passées dans les équipes d’investissement, mais aussi par sa créativité, sa capacité à faire le lien entre ses analyses et sa capacité à intégrer des enjeux techniques d’un métier qu’il méconnaissait à l’époque (immobilier et construction) dans une réelle vision 360°. Le tout sans oublier un excellent état d’esprit entrepreneurial, une super énergie et beaucoup de bonne humeur !

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Experience

    • France
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Directeur général
      • Sep 2022 - Present

    • France
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Mentor
      • Oct 2020 - Present

    • United States
    • Venture Capital and Private Equity Principals
    • 700 & Above Employee
    • Mentor
      • Feb 2020 - Present

    • United Kingdom
    • Computer Games
    • 700 & Above Employee
    • Operating partner & Growth consultant
      • Sep 2019 - Aug 2022

      - Consultant to startup ans brands on strategy and positioning, sales (sales pitch, sales tactics, funnels...), transformation (pivots, change in associates...), operations (process, tools...) - Operating Partner : operational role of growth accelerator and scale preparation on matters of strategy, sales, finance, customer experience. Eg : CRM deployment, preparing fundraising, sales meetings, business modeling, strategic pivotes… 2 customers (SAAS B2B) - Mentoring and coaching either through incubators or directly (100+ startups and brands) - Investment : private investment in startups Show less

    • France
    • Retail
    • 1 - 100 Employee
    • CEO
      • Aug 2019 - Feb 2020

      Following the acquisition of Charles le Golf by investors, I kept my position as CEO to prepare the transition to a new CEO.

    • CEO - Owner
      • Apr 2012 - Aug 2019

      Charles le Golf is a Direct To Consumer premium menswear brand which creates and distributes its collections through its 13 branch stores in France and its e-shop.I co-acquired the bankrupt brand in 2012 and led its transformation for 8 years as CEO, including :• Restructuring : new organization, defining new standards for field operations and controls, reboot of the product offer and logistics, new pricing and discount policy, clearance of old inventory, partnership with new banks. Result : profitability was restored on the first fiscal year• Operations : Creation of a performance-driven culture (rankings, KPI-driven management, footfall analysis, action plan per store, recurring performance meetings…), complete training for the sales team, design of a sales tactics handbook, product creation centered on feedback from customers and field operatives, creation of a Retail Manager position • Marketing : Brand analysis (quantitative, quantitative, team feedback, archives…) followed by a full repositioning (brand platform) and a new branding strategy (logo, identity, storytelling, store concept, product branding, online…)• Procurement : restructuring of suppliers portfolio, organisation of restocking and permanent products, advanced performance analysis• Business administration : set up of advanced operations reports, analytical P&L follow-up, RH compliance with regulations, set up of yearly assessments• Digitalization : set up of SAAS ERP (Cegid), CRM, customer NPS, process sharing, collaboration tools• E-shop : Preparation of specifications, development follow-up, launch of the shop with in-house operations (2 persons, annualized sales : 300k). Connection to ERP & CRM. Omnicanal integration• Development : opening of 5 stores and 10 pop-up stores, refurbishmentsI sold my stake in the company in August 2019. Show less

    • France
    • Real Estate
    • 700 & Above Employee
    • Retail Development - Program Manager
      • Jan 2011 - Apr 2012

      Project management of the creation of Shopping Centers (Investment 300M€+ each, 100+ shops each). 360° coordination : 5-year BP and planning follow-up, marketing positioning and branding, managing the leasing to tenants process, architecture and design, land and works contracting, official authorisations…

    • Retail Development - Analyst
      • Apr 2009 - Dec 2010

    • European Graduate Program
      • Sep 2008 - Mar 2009

    • United States
    • Retail
    • 1 - 100 Employee
    • Company set-up (First employee)
      • Apr 2007 - Aug 2007

      I assisted the founders of Modani in the creation of their company: brand construction, e-shop launch, first store opening... As of 2017 Modani sales amounted to 41.4 M$ with an EBITDA of 4.9 M$. I assisted the founders of Modani in the creation of their company: brand construction, e-shop launch, first store opening... As of 2017 Modani sales amounted to 41.4 M$ with an EBITDA of 4.9 M$.

    • France
    • Financial Services
    • 700 & Above Employee
    • Mergers and Acquisitions Analyst (Midcaps)
      • Oct 2006 - Mar 2007

Education

  • HEC School of Management / HEC Paris
    Master of Science, Management, Entrepreneurship
    2004 - 2008
  • Institut Français de la Mode
    Certificat Management mode et luxe, Stratégie de Marque, Management de la performance retail
    2015 - 2017

Community

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