Experience

Velotric

• Sporting Goods Manufacturing
• 1 - 100 Employee

• Co-Founder / GM Of Velotric US / Head of Wholesale Business

  • Mar 2022 - 1 year 10 months

  Carson, California, United States



Electric Bike Center California

• United States
• Spectator Sports

• Founder

  • Oct 2019 - 4 years 3 months

  Walnut Creek, California, United States Electric Bike Center owned by Electric Bike Factory LLC, a franchise electric bike shop from San Francisco Bay Area. Electric Bike Center is the only brick-and- mortar shop service all most of electric bikes brands, no matter where you bought the bike, electric bike center can service your bike.We help all high quality e-bike brands build their sales & service network.



California Bicycle Factory Inc.

• General Manager of Sales & Product Development / Global Supply Chain & Logistics Management

  • Jan 2015 - Dec 2020

  San Francisco/Los Angeles/Guangzhou/Shanghai/Hong Kong 1.Developing objectives and strategic distribution of the headquarter, engage and drive development efforts in growth of strategy and business development for the US sub-company,global supply chain & logistics team management; 2.Develop channel marketing strategy for regular bike and all motorized wheel products, gather input from operation team and channel partners to support marketing decision making for wholesale,retail,D2C business.Set marketing plan / goals for marketing team /… Show more 1.Developing objectives and strategic distribution of the headquarter, engage and drive development efforts in growth of strategy and business development for the US sub-company,global supply chain & logistics team management; 2.Develop channel marketing strategy for regular bike and all motorized wheel products, gather input from operation team and channel partners to support marketing decision making for wholesale,retail,D2C business.Set marketing plan / goals for marketing team / customer relationship management; 3.Evaluate branding and strategic partnership opportunities, performing a broad range of quantitative and qualitative analyses; 4.Drive marketing effectiveness to ensure the greatest balance on both team efforts and financial spend, while managing budget projections and expenses; 5.Enhance and maintain the organizational culture and brand image by providing internal cultural training and external brand promotion; 6.Collect marketing and products information and Lead the technical team for all new products development(Frame design,BOM ,pre-production sample,final BOM confirm) to ensure all new bikes and e-bikes are high quality ,affordable and marketable for local market.Work close with the QA team to ensure the high quality / on time delivery; 7.Lead the bicycle procurement team / Cost analysis / set the time line for sourcing team / supplier relationship management; 8.Work close with bike(bikes,electric bike,electric scooters,e-skateboard and all motorized wheel products and related electric parts) importers, distributors,retailers to give them full support and collect aftermarket service requirement,products development and quality information; 9.Management 3 distribution center's operation in US,global logistics management and improve international & local logistics operation,manage cost performance, supply/demand forecasting; 10.Explore bicycle industrial(motorized wheel products) business opportunity in US,Canada and South America market. Show less



Hongda Xingye Co., Ltd.

• China
• Software Development

• Vice President of Business Development

  • May 2014 - Apr 2015

  Guangzhou, Guangdong, China 1.Build the cross-border e-commerce platform (Open to Wholesale and Retail ) 2.Import consumer products from EU and Asia ,North & South America and sell to Chinese consumer directly. 3.Work with China Customs & China inspection and Quarantine to make sure all products follow China food safety regulation. 4.Work with all Commercial Counsellor's Office to help their country's products imported to China and help them build business relation with local distributors.



Peerless Bicycle Factory LLC

• Oversea Business Development VP

  • Jan 2012 - Apr 2014

  Guangzhou, Guangdong, China 1.Oversea Business Development(OEM & ODM),Technical support network build 2.EU Electric bike business development / Bike Assemble Factory Turn Key Project Management 3.Oversea Marketing product information collecting & New Product Development 4.Central & South America Market Development(Mexico,Chile,Argentina,Brazil CKD business development)



Fortis Global Dyner International Industry Ltd.

• General Manager of Marketing

  • Nov 2007 - Dec 2011

  Hong Kong/Guangzhou 1.Management the company's export business development and products production; 2.Developing new products lines every year to enlarge the business,management handbags,packaging materials,packaging machine,floor mat(anti-slip mat) export business,supply the best services to all IBD customers; 3.Participate worldwide fashion,packaging,consumer products exhibition,meet with IBD customer and OEM customers. 4.Manufacture business acquisition management,background investigation &… Show more 1.Management the company's export business development and products production; 2.Developing new products lines every year to enlarge the business,management handbags,packaging materials,packaging machine,floor mat(anti-slip mat) export business,supply the best services to all IBD customers; 3.Participate worldwide fashion,packaging,consumer products exhibition,meet with IBD customer and OEM customers. 4.Manufacture business acquisition management,background investigation & financial report checking. 5.Global logistics management:work close with global logistics & merchandise team to improve logistics service levels.Build policies and procedures ecosystem for supplier performance reviewing and vendor potential measuring. Show less



Guangzhou Wangcheong Adhesive Products Factory

• Trade Development Manager

  • Jan 2006 - Oct 2007

  Guangzhou, Guangdong, China 1.New market business development & current customer business management. 2. OEM customer development. 3.Participate worldwide packaging materials and consumer products exhibition 4.Distribution and export logistics management