Nicolas Borri
Directeur du Développement et des Opérations at Gentle Mates- Claim this Profile
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French Native or bilingual proficiency
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English Full professional proficiency
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Italian Professional working proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Duy Nguyen
C’est avec grand plaisir que j’ai travaillé avec Nicolas autour du partenariat Pringles x NBA Paris Game 2020, tout autant au niveau professionnel que personnel. Maitrisant totalement son domaine marketing et ayant de solides bases en marketing sportif, Nicolas a parfaitement su établir un brief clair et précis sur ses enjeux de marque, ce que nous a permis de construire un partenariat pertinent et impactant. Par ailleurs, Nicolas a su pleinement faire le lien avec et convaincre la structure Kellogg’s/Pringles Europe du bien-fondé du partenariat. Enfin, j’ai particulièrement apprécié son engagement et son sens du collectif dans notre collaboration, ainsi que ses qualités interpersonnelles. Merci pour tout Nico !
Nicolas Mansali
I had the pleasure of working closely with Nicolas over the last 10 years at Kellogg’s. Nicolas has had a strong impact on our French and European business by delivering outstanding plans on his brands in the past, like on Extra & Crunchy nut, and now the total French business. Thanks to his mix of local & European roles, Nicolas is everything you would wish for in a modern marketeer: strategic while grounded in the business reality, high energy & passionate. Finally what I have always strongly valued is his open-mind & curiosity leading us to think differently to deliver great business results like our gaming play on Pringles. I hope we will continue to work together for another 10 years!
Duy Nguyen
C’est avec grand plaisir que j’ai travaillé avec Nicolas autour du partenariat Pringles x NBA Paris Game 2020, tout autant au niveau professionnel que personnel. Maitrisant totalement son domaine marketing et ayant de solides bases en marketing sportif, Nicolas a parfaitement su établir un brief clair et précis sur ses enjeux de marque, ce que nous a permis de construire un partenariat pertinent et impactant. Par ailleurs, Nicolas a su pleinement faire le lien avec et convaincre la structure Kellogg’s/Pringles Europe du bien-fondé du partenariat. Enfin, j’ai particulièrement apprécié son engagement et son sens du collectif dans notre collaboration, ainsi que ses qualités interpersonnelles. Merci pour tout Nico !
Nicolas Mansali
I had the pleasure of working closely with Nicolas over the last 10 years at Kellogg’s. Nicolas has had a strong impact on our French and European business by delivering outstanding plans on his brands in the past, like on Extra & Crunchy nut, and now the total French business. Thanks to his mix of local & European roles, Nicolas is everything you would wish for in a modern marketeer: strategic while grounded in the business reality, high energy & passionate. Finally what I have always strongly valued is his open-mind & curiosity leading us to think differently to deliver great business results like our gaming play on Pringles. I hope we will continue to work together for another 10 years!
Duy Nguyen
C’est avec grand plaisir que j’ai travaillé avec Nicolas autour du partenariat Pringles x NBA Paris Game 2020, tout autant au niveau professionnel que personnel. Maitrisant totalement son domaine marketing et ayant de solides bases en marketing sportif, Nicolas a parfaitement su établir un brief clair et précis sur ses enjeux de marque, ce que nous a permis de construire un partenariat pertinent et impactant. Par ailleurs, Nicolas a su pleinement faire le lien avec et convaincre la structure Kellogg’s/Pringles Europe du bien-fondé du partenariat. Enfin, j’ai particulièrement apprécié son engagement et son sens du collectif dans notre collaboration, ainsi que ses qualités interpersonnelles. Merci pour tout Nico !
Nicolas Mansali
I had the pleasure of working closely with Nicolas over the last 10 years at Kellogg’s. Nicolas has had a strong impact on our French and European business by delivering outstanding plans on his brands in the past, like on Extra & Crunchy nut, and now the total French business. Thanks to his mix of local & European roles, Nicolas is everything you would wish for in a modern marketeer: strategic while grounded in the business reality, high energy & passionate. Finally what I have always strongly valued is his open-mind & curiosity leading us to think differently to deliver great business results like our gaming play on Pringles. I hope we will continue to work together for another 10 years!
Duy Nguyen
C’est avec grand plaisir que j’ai travaillé avec Nicolas autour du partenariat Pringles x NBA Paris Game 2020, tout autant au niveau professionnel que personnel. Maitrisant totalement son domaine marketing et ayant de solides bases en marketing sportif, Nicolas a parfaitement su établir un brief clair et précis sur ses enjeux de marque, ce que nous a permis de construire un partenariat pertinent et impactant. Par ailleurs, Nicolas a su pleinement faire le lien avec et convaincre la structure Kellogg’s/Pringles Europe du bien-fondé du partenariat. Enfin, j’ai particulièrement apprécié son engagement et son sens du collectif dans notre collaboration, ainsi que ses qualités interpersonnelles. Merci pour tout Nico !
Nicolas Mansali
I had the pleasure of working closely with Nicolas over the last 10 years at Kellogg’s. Nicolas has had a strong impact on our French and European business by delivering outstanding plans on his brands in the past, like on Extra & Crunchy nut, and now the total French business. Thanks to his mix of local & European roles, Nicolas is everything you would wish for in a modern marketeer: strategic while grounded in the business reality, high energy & passionate. Finally what I have always strongly valued is his open-mind & curiosity leading us to think differently to deliver great business results like our gaming play on Pringles. I hope we will continue to work together for another 10 years!
Credentials
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Creating Your Personal Brand
LinkedInMar, 2019- Nov, 2024 -
Embracing Change
LinkedInMar, 2019- Nov, 2024
Experience
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Gentle Mates
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France
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Computer Games
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1 - 100 Employee
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Directeur du Développement et des Opérations
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Oct 2023 - Present
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Handling what life throws at you / Taking care of my family / Looking for a new opportunity
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Mar 2023 - Oct 2023
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GameWard
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France
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Entertainment Providers
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1 - 100 Employee
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Chief Revenue Officer (CRO)
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May 2022 - Mar 2023
Sales and Marketing Director, part of the C-Level board - Sales Director: in charge of business development (new partners identification and conversion funnel up to closing the deal, upselling for current partners), design of new offers and packages, tracking of the sales KPIs (sales turnover & margin) - Marketing Director: in charge of branding and communication strategy (mostly digital and social media) - On top of my Sales & Marketing functions, I'm leading GameWard's… Show more Sales and Marketing Director, part of the C-Level board - Sales Director: in charge of business development (new partners identification and conversion funnel up to closing the deal, upselling for current partners), design of new offers and packages, tracking of the sales KPIs (sales turnover & margin) - Marketing Director: in charge of branding and communication strategy (mostly digital and social media) - On top of my Sales & Marketing functions, I'm leading GameWard's web3.0 strategy: design of the communication assets, community acquisition and long-term engagement, animation of the project's weekly Twitter spaces Show less Sales and Marketing Director, part of the C-Level board - Sales Director: in charge of business development (new partners identification and conversion funnel up to closing the deal, upselling for current partners), design of new offers and packages, tracking of the sales KPIs (sales turnover & margin) - Marketing Director: in charge of branding and communication strategy (mostly digital and social media) - On top of my Sales & Marketing functions, I'm leading GameWard's… Show more Sales and Marketing Director, part of the C-Level board - Sales Director: in charge of business development (new partners identification and conversion funnel up to closing the deal, upselling for current partners), design of new offers and packages, tracking of the sales KPIs (sales turnover & margin) - Marketing Director: in charge of branding and communication strategy (mostly digital and social media) - On top of my Sales & Marketing functions, I'm leading GameWard's web3.0 strategy: design of the communication assets, community acquisition and long-term engagement, animation of the project's weekly Twitter spaces Show less
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Kellogg Company
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United States
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Manufacturing
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700 & Above Employee
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Head Of Marketing - France
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Sep 2019 - May 2022
- Responsible for the whole Kellogg's France brand portfolio : Cereals (Trésor, Extra, Special K, Coco Pops, Miel Pops, ...), Wholesome snacks (mostly the same brands) and Pringles - Managing 8 FTEs, including Senior and Junior brand managers, and a Social/digital media manager - Member of Kellogg's France Leadership Team
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Marketing Manager Pringles & Wholesome snacks - France&Benelux
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Sep 2018 - Aug 2019
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European Marketing Manager Crunchy Nut & Extra
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Mar 2016 - Sep 2018
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Senior Brand Manager Trésor & Nutri-Grain
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Feb 2015 - Mar 2016
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Senior Brand Manager - Adult Breakfast
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Jan 2014 - Jan 2015
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Adult Taste Brand Manager
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Sep 2012 - Dec 2013
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Panel Business Manager
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Jan 2012 - Sep 2012
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Research & Insight Planner
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Feb 2010 - Jan 2012
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Insights by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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Research Account Manager
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Mar 2006 - Jan 2010
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Education
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2004 - 2006
AgroParisTech - Institut des sciences et industries du vivant et de l'environnement
Diplôme d'ingénieur, Marketing international
Community
