Experience

Gamned!

• France
• Advertising Services
• 100 - 200 Employee

• Client Partner - Team Leader

  • Dec 2021 - Present

  Advising Top Adverstisers from the following sectors: Bank, Insurance, Entertainment, Fashion, Beauty, Health. Managing a team of 5: 3 account managers and 2 sales Ensuring good relationships with Key Decision Makers Leading and winning RFPs (Good track record) French referent for the Training offer Programmatic Academy by Gamned Developing new offers and new lines of revenues Advising Top Adverstisers from the following sectors: Bank, Insurance, Entertainment, Fashion, Beauty, Health. Managing a team of 5: 3 account managers and 2 sales Ensuring good relationships with Key Decision Makers Leading and winning RFPs (Good track record) French referent for the Training offer Programmatic Academy by Gamned Developing new offers and new lines of revenues



Savyu

• Vietnam
• Technology, Information and Internet
• 1 - 100 Employee

• Head Of Marketing

  • Feb 2021 - Dec 2021

  Savyu is a mobile app revolutionizing Brick and Mortar Retail by providing a cutting hedge solution for customer acquisition, loyalty, rewards and data.

• Digital Marketing Manager

  • Aug 2020 - Feb 2021



Freelance

• Ho Chi Minh City, Vietnam

• Growth Marketing Consultant & MarTech Advisor

  • Aug 2020 - Dec 2021

  Advising big companies and startups in Vietnam on: - MarTech stack and strategies - Growth marketing - User acquisition, User conversion - User engagement & retention - Referral programs - Churn - Other digital performances with a Data Driven Mindset Advising and supporting Martech Platforms entering Vietnam market: - Event organization (online or offline) - Introduction to Key Decision Makers on the brand side - Ability to act as a hands-on customer success manager Show less



Phibious

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Business Developper & Growth Marketing Lead

  • Aug 2019 - Aug 2020

  Business Development part: - Identification and prospection on top advertisers in Vietnam - Partnership development with MoEngage, leading Martech Platform - Event: 3 Growth Conferences organized with top CMOs as Speakers, 300+ attendees - Podcast host: 2 episodes, 5000+ views/listenings - Got invited to 15+ big pitches and briefes, closed 3 - Content creation: 58 posts on LinkedIn that generated more than 50 000 reaches Growth Marketing Lead part: - Advised 30+ big companies and startups in Vietnam on digital marketing performances - Mapped user journeys from onboarding to conversion and retention - Optimized organic acquisition, organic app installs (+10%) - Recommended Marketing automation platforms for clients - Created Marketing automation strategies, flows and content for User onboarding, registration, conversion, engagement, retention, referral, loyalty and churn. Using emailing, push notifications & pop-ups - Optimized retention metrics (+2% MoM), engagement metrics (+5% CTR) Show less



DRIVE | Data, Insights & Growth in Asia

• Vietnam
• Information Technology & Services
• 1 - 100 Employee

• Senior Business Developer

  • Apr 2019 - Jul 2019

  Helping brands optimize their business thanks to Data analysis coming from online & offline channels. Prospection in Vietnam and Malaysia: - Sales process definition: Meeting objectives, Sales objectives, Forecasts, Business trips - Prospection : Identification on 300 top decision makers in HCM: 2 major briefs received - Parnership development with top agencies: AdAsia & Mirum for Data Visualization - Event organization: 2 conferences about Data & Analytics, 100+ qualified attendees - Weekly networkings: 20 afterwork events organized by Business Chambers - Content publishing: 27 posts on LinkedIn about Data driven processes Show less



Häfele Vietnam

• Vietnam
• Wholesale Building Materials
• 1 - 100 Employee

• Online Marketing & Demand Generation Supervisor

  • Apr 2018 - Jan 2019

  - Handled, managed and developed both E-commerces to insure their success (see below) - Launched B2C E-commerce using Shopify in May. Continuously optimized the Conversion rate and reduced the Abandoned Cart rate thanks to optimizing the product information, setting up automation campaigns and optimizing the funnel. Ended 2018 with around $100k USD of Sales. https://hafelehome.com.vn/ - Managed and promoted the B2B E-commerce internally. Pushed for the group digital transformation by incentivizing Dealers and Sales to order online. Responsible for the CMS, revamped the Homepage and the 5 main categories of the website. https://www.hafele.com.vn/en/. Achievement: starting from 0, 10% of Hafele Vietnam B2B turnover was processed online in 2018. - Led internally the new CRM Project for the company: definition of the pain points with internal teams, identification and selection of 2 vendors: Salesforce & Pipedrive, creation of new CRM processes for each team. - Created, developed, implemented, tracked and optimized digital marketing campaigns with focus on lead conversion, engagement and delivery of prospects to sales. Managing 3 agencies: PMax, Chin Media and Mpire. - Designed a nurturing strategy and a marketing automation process to match the customer journey for the purchase of big home appliances (>50 Million VND) Show less



20 Minutes France

• France
• Newspaper Publishing
• 200 - 300 Employee

• Account Director

  • Jan 2017 - Feb 2018

  • Prospection, Development, Fidelization among top Advertisers and Agencies: Havas, Dentsu, Ogilvy, Mediabrands • Display & Print recommandations • Daily, Weekly and Monthly reporting • 120% Annual objective reached (around $800k) • Event organization for clients (Afterwork, Concert, Art initiation...) • Prospection, Development, Fidelization among top Advertisers and Agencies: Havas, Dentsu, Ogilvy, Mediabrands • Display & Print recommandations • Daily, Weekly and Monthly reporting • 120% Annual objective reached (around $800k) • Event organization for clients (Afterwork, Concert, Art initiation...)



PRM Factory

• France
• Advertising Services
• 1 - 100 Employee

• Digital Business Developer

  • Jan 2016 - Dec 2016

  Strategic Business Development (creation of Sales pitch, brief answering, launch of operations, competitive intelligence...) for the following channels:- Emailing- Native Advertising- Retargeting- Mobile- Social Media+ 50% YoY revenue, Ended 2016 with more than $3 Million turnover (with 30% margin)Main clients: Opel, BMW, French Governement, Piaggio, BNP Paribas, Société Générale.

• Product Owner Native Advertising

  • Jan 2015 - Dec 2016

  - Algorithm creation Selling side: CPC / Buying side CPM- Publisher recruitment and fidelization: network of 150+ websites, >50 Million impressions a month - Advertisors and Agencies management: 2 agencies & 15 campaigns - Product optimization - Partnerships launch (SSP, DSP): Smart Adserver

• Traffic Manager

  • Oct 2012 - Dec 2014

  - Advertising asset monetization (websites and databases)- Creation of an automated database management tool - Partnership development and management (affiliation platforms, agencies, advertisers)- Campaigns selection and remuneration negociation (CPC,CPL,CPM,CPO...)- Systematic reach of monthly objectives (Turnover and ECPM)- Results optimization: $500k in 2012, $750k in 2013, $1 Million in 2014



Performics

• Mexico
• Advertising Services
• 700 & Above Employee

• Account manager: CRM, Emailing, Acquisition

  • May 2012 - Aug 2012

  4 months internship: account management on major accounts of the Agency: l'Oreal, Garnier, Quick, Longchamp, Vahiné, Ducros, Thalys... (answering briefs, executing campaigns, reporting) Partnership management with Emailers and Affiliate Marketers. Competitive watch. 4 months internship: account management on major accounts of the Agency: l'Oreal, Garnier, Quick, Longchamp, Vahiné, Ducros, Thalys... (answering briefs, executing campaigns, reporting) Partnership management with Emailers and Affiliate Marketers. Competitive watch.