Experience

Canelo Digital Publishing Limited

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Marketing Manager

  • Jul 2020 - Present

  London, England Metropolitan Area ● Develop and execute the marketing strategy for the Canelo list and deliver sales-driving integrated marketing campaigns for seven imprints. ● Create and manage advertising campaigns across key digital platforms including Amazon and Facebook. ● Manage social media channels and run impactful influencer campaigns. ● Produce print and online marketing materials including POS, newsletters, catalogues and social creative.



Universal Pictures

• Entertainment Providers
• 700 & Above Employee

• Theatrical Marketing Manager (freelance)

  • Sep 2018 - Jul 2020

  RESPONSIBILITIES ● Managed the development and implementation of tailored 360 marketing plans for high-profile Universal theatrical releases, including DreamWorks Animation and Illumination Entertainment franchises. ● Briefed and led the management of external agencies including creative, social and media to ensure plans and creative are in line with the strategic positioning as directed. ACHIEVEMENTS ● Project lead on an industry first immersive screening pop up for Dreamwork’s… Show more RESPONSIBILITIES ● Managed the development and implementation of tailored 360 marketing plans for high-profile Universal theatrical releases, including DreamWorks Animation and Illumination Entertainment franchises. ● Briefed and led the management of external agencies including creative, social and media to ensure plans and creative are in line with the strategic positioning as directed. ACHIEVEMENTS ● Project lead on an industry first immersive screening pop up for Dreamwork’s How To Train Your Dragon: The Hidden World. Multi territory experience that reached over 150M consumers through media partnerships, publicity and influencer outreach. ● Project lead on Universal’s largest ever territory partnership with Amazon UK for The Grinch that included Amazon’s first ever Treasure Truck takeover, reaching 2M+ consumers and doubling KPI reach targets. ● Delivered best in class talent led social assets for Abominable that exceeded engagement benchmark by 20% and was shared with multiple territories. Show less



Lionsgate

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Digital Marketing Manager (Maternity Cover)

  • Jul 2017 - Aug 2018

  London, United Kingdom RESPONSIBILITIES ● Managed the complete digital vertical for all Lionsgate theatrical releases, including Hasbro franchise (My Little Pony) and literary adaptations (Wonder, On Chesil Beach). ● Developed and shaped the digital strategy for each film and worked with the media agency and media owners to drive innovation, media firsts and value. ● Managed creative agencies to ensure we delivered thumb stopping content. ● Managed Online PR and social agencies to deliver innovative… Show more RESPONSIBILITIES ● Managed the complete digital vertical for all Lionsgate theatrical releases, including Hasbro franchise (My Little Pony) and literary adaptations (Wonder, On Chesil Beach). ● Developed and shaped the digital strategy for each film and worked with the media agency and media owners to drive innovation, media firsts and value. ● Managed creative agencies to ensure we delivered thumb stopping content. ● Managed Online PR and social agencies to deliver innovative campaigns that engaged and drove WOM. ACHIEVEMENTS ● Jigsaw partnership with The Hook won best branded content programme at the Digiday Awards, after our original video content became the number 1 UK Film Branded Content on Facebook and YouTube in October 2017. ● Launched Spotify’s new 3D audio visual ad format as a media first for Ghost Stories, which resulted in 50% increase in CVTR. ● Created bespoke Snapchat Story ads for Uncle Drew that delivered 30% lower CPM, more Swipe ups and longer dwell time than industry average. Show less



Feref

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Brand Manager

  • Mar 2017 - Jun 2017

  London, United Kingdom Responsible for raising Feref's agency profile by managing and implementing marketing, corporate PR and social strategies, creating marketing collateral and working closely with the Business Development Director to convert new opportunities. Company clients include: Disney, Warner Bros, Universal, Fox, Lionsgate, Lucasfilm, Sony and Pathe



Feref

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Sep 2008 - Dec 2016

  London, United Kingdom Headed up the PR & Social Media department at Feref, managing a strong team of account handlers to lead and implement campaigns for clients including Universal Pictures, Warner Brothers, Lionsgate, Energizer, L’Oreal and Caffé Nero.



Outside Line

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Oct 2005 - Sep 2008

  Implemented digital PR campaigns for clients including Universal Records (Island, Polydor and Mercury), Parlophone, Take 2 Games, Huggies and James Brown Haircare