Experience

Graduate Fashion Foundation

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• GFF Director and Head of Special Projects & Communications

  • Jan 2017 - Present

  - Managing the national and international communications for the world’s largest showcase of BA fashion talent, with 30,000 guests over a 4-day event- Communicating the goals and events of The Graduate Fashion Foundation charity across the year including launching The Protégé Project, Dubai Graduate Showcase, LFW Graduate Showcase, Nationwide Masterclasses and The Houses of Parliament reception- Managing and leading the selection process for appointing an external PR agency, with a joint assigned responsibility for reaching £2.5m PR value of coverage over a 6-month period- Leading the charity PR committee alongside presenting and reporting into the trustee board- Decision maker on the seasonal PR strategy and both print and digital communication calendars- Budget and day to day management of PR agency and GFW communications spend- Creating content and PR assets for the charity through continued outreach to 27 years of GFWalumni, current graduates, universities and industry to create case studies- Managing and liaising with 6 lifetime patrons and 16 VIP/industry ambassadors of the charity tocreate press and video content each year- Main PR and marketing contact for over 38 sponsors each year, ensuring all communications contracts are met- At event managing the PR agency and ensuring the media and VIP lounge guests are content,alongside communicating with sponsors, photographers and award ceremony interviews- Managing the outreach and successfully securing key fashion press as judges for awards - Managing and driving ticket sales to the main event- Creation of a UK nationwide school database, resulting in 1500 attendees - Preparing speeches and directing videos for key charity spokespersons- Creating marketing collateral - Recruiting and managing a Digital Editor and Social Media Manager, alongside the Digital Communication plans- Recruiting and managing a Graphic Designer for creative direction, branding, signage and promotional assets



FASHION SCOUT

• United Kingdom
• Events Services
• 1 - 100 Employee

• Freelance Communications & Events Manager

  • Jan 2017 - Dec 2019

  - Managing the communications for the UK’s largest independent and globally recognised platform for emerging and established design talent during London Fashion Week- Communicating the platforms aims and events during London Fashion Week and across the year including Fashion Scout South East Europe, Woolmark Prize and the International Fashion Showcase- Managing multiple catwalk shows including Fashion Scout's two award shows; Merit Award and Ones To Watch Award. - Guest list for catwalk show, including buyers, press, influencers - Coverage placement- Inviting and hosting guests from national and international press and industry- Writing and syndicating all press collateral and promotional materials alongside profiling the Founder and Creative Director- Main PR contact for sponsors, ensuring all communications contracts are met across press coverage



Surgery Group

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Junior Account Director

  • Feb 2016 - Feb 2017

  Clients: Birkenstock, Wrangler, Kirk Originals, Balenciaga Eyewear, Roberto Cavalli Eyewear, Guess Eyewear, Montblanc Eyewear, Ermenegildo Zegna Eyewear, Paul’s Boutique, Sorel, Ipanema, Minnetonka, Blundstone, Oliver Spencer - Managing and developing a large portfolio of accounts across premium and high-street levels from independent projects to nationwide campaigns, ensuring continual growth of coverage and consumer awareness.- First point of contact for clients, providing proactive response and day-to-day account management. - Hosting and attending meetings, often with MDs and CEOs from accounts, as well as internal Directors.- Using organisational and time management skills to create timelines and calendars to maximise effective use of team members and consistently meet deadlines whilst under pressure.- Managing and motivating a junior team of Account Managers, Account Execs, PR Officers as well as overseeing day to day running of the office.- Writing and presenting seasonal strategies for clients of creative editorial and digital projects. - Core team member for proposal writing and brainstorming for acquiring new business accounts.- Confident pitcher and presenter with both internal teams and external clients.- Excellent existing fashion press contacts, across national and online media, whilst continually working to develop new relationships.- Nurturing relationships with press through networking and entertaining, clients and internal teams.- Proven track record of excellent editorial support with & without national advertising campaigns.- Strong experience in managing and monitoring client budgets for individual events and projects.- High level of experience in successfully managing large scale press events and catwalk shows. - Highly communicative with an ability to influence and negotiate at all levels.- Ensuring team meets externally set KPIs.- Oversee the execution of VIP dressing and gifting across all brands.

• Account Manager

  • Apr 2014 - Feb 2016

  Clients: Superga, Birkenstock, Paul’s Boutique, Sorel, Minnetonka, Sukishufu, Il Bussetto, Rosalina Nacken, The Frye Company, Hush Puppies, Katharine Hamnett, Richard Braqo, Lavenham, FAD, Trekstock, - Managing a large portfolio of accounts across premium and high-street levels - Responsible for managing client budgets for individual events and projects.- Working closely with inhouse PR, Marketing, Social and Buying teams to work towards mutual goals on events and projects.- Creation of high quality crafted and creative copy including press releases, articles and other marketing collateral- Managing a team of Account Execs, PR Officers and up to 6 internship placements as well as overseeing projects for both digital and celebrity divisions.- Analysing project outcomes and reacting to recreate new goals.- Playing a key role in the delivery of projects and coverage alongside senior management.- Placement of news stories and profile opportunities for clients in national and trade press.- Day to day roles: Creative projects, brainstorming, advertorial direction, innovative thinking, driving and maintaining editorial and news story placement. Report and press release writing, meeting KPI’s.- Projects and Events: Birkenstock store launch, Paul’s Boutique bloggers event, Hush Puppies press dinner, Rosalina Nacken campaign launch, Wishbone press dinner, celebrity face launches, multi brand press days, Chak 89, LC:M shows.



Snow Public Relations

• Public Relations and Communications Services

• Senior Account Executive

  • Mar 2013 - Apr 2014

  -Versatile working across the designer and high street teams reporting directly to the Account Manager and Associate Director.-Assisting on new business brainstorms, writing proposals and attending pitches with potential clients.-Visiting current clients for new season strategy meetings.-Managing a VIP celebrity placement project for Muubaa. Creating a target list, approaching celebrity agents and stylists, successful placement on A-list celebrities and monitoring coverage. -Managing lookbook shoots, casting models, researching creative teams attending shoot and assisting the client with ideas.-Managing a 3 month regional project for a large high street brand, assisting on new store openings, driving press to visit and arranging continuous coverage placement across regional tittles.-Managing a VIP Benefit Make Up Boutique launch event, liaising with celebrity agents to arrange attendance fees plus a dressing suite pre-event. Looking after door, paparazzi and guest list at event. -Arranging brand advertorials.-Proactive at arranging one to one press meetings with tier 1 press across longlead and shortlead media. -Organising press days: Booking venues, arranging layout and decoration, distributing invitations, compiling RSVP lists, collating goody bags for events.-Selling in fashion news stories to targeted press for new collection launches and celebrity collaborations. -Devising gifting ideas to keep our brands in the forefront of press’ minds.-Working on LFW presentations.-Great connections with key fashion journalists, regional publications, bloggers as well as celebrity stylists to ensure celebrity produce placement. -Day to day roles: compiling weekly and monthly reports, driving and maintaining editorial placement in publications, online, nationally and regionally plus fulfilling sample and image requests and social media.-Managing interviews and interns calendar, as well as delegating daily tasks and overseeing showroom logistics.



Fluorescent PR

• Account Executive

  • May 2011 - Mar 2013

  Account Executive role in a busy PR fashion and lifestyle agency, personally responsible for:-Compiling Weekly PR Update Reports for brands and responsible for presenting the information to be sent to clients along with monthly coverage report. -Driving and maintaining editorial placement in publications and online.-Fulfilling sample and image requests and responding to press with stockist’s information and prices as well as implementing regular call backs of product. -Great connections with key fashion journalists, regional publications, bloggers as well as celebrity stylists to ensure celebrity produce placement.-Writing and designing of weekly press releases on Adobe Indesign to be sent to press on weekly basis using Gorkana.-Working on nationwide campaigns for charities and large high street retailers.-Helping coordinate press events from booking venues, distributing invitations, compiling RSVP lists, collating goody bags for events to organising the movement of all product. -Hosting showroom appointments and conducting store appointments with press, and building a good working relationship with store staff for booking out product as well as close involvement with visiting stylists.-General daily responsibilities of managing the press sample showroom and interns with delegation of tasks, ensuring all publications are purchased, viewed and coverage filed.



Project AF

• Production Assistant

  • Sep 2010 - Apr 2011

  Production Assistant in a busy fabric merchant, responsible for day to day running of fabric deliveries, cutting samples, checking lab dips and logging strike offs within our systems. Creating new sample orders and liaising with mills and agents in Turkey, China and Korea. Good knowledge of Sage software, which I use to raise purchase orders, sales orders, log deliveries and draft invoices to update the ledger. As we are a new sector within J.Stimler ltd, I have also implemented new systems and databases to create an easier system for the staff to log data and codes. Also assist the director with organising the portfolio of artwork and fabric before each meeting and booking travel details and events for the director.



Fashion Awareness Direct

• Teaching Assistant & Backstage Assistant

  • Jun 2006 - Jul 2009

  Annual Holiday Role: Backstage assistant at FAD London Fashion week and FAD Graduate show for 3 consecutive years. Dressing models on judging day and creatively displaying artwork and portfolios on evening galas. Employed to teach G.C.S.E students at London College of Fashion, for 4 weeks during Easter and summer each year for the past 3 years. Assisting to organise fashion events and fashion shows during the teaching weeks. Annual Holiday Role: Backstage assistant at FAD London Fashion week and FAD Graduate show for 3 consecutive years. Dressing models on judging day and creatively displaying artwork and portfolios on evening galas. Employed to teach G.C.S.E students at London College of Fashion, for 4 weeks during Easter and summer each year for the past 3 years. Assisting to organise fashion events and fashion shows during the teaching weeks.



On/Off, Vauxhall Fashion Scout

• PR Team Leader, Front of House

  • Jun 2006 - Jul 2009

  Annual Summer Placement: Working for event companies such as ON/OFF and Vauxhall Fashion Scout, main task of team leader for front of house. Leading a team of 20 to welcome guests to exhibitions and Fashion shows. Liaising with the designers PR teams to greet guests and seat them. Created a floor plan for positions of my team and brief them before each show. I have worked backstage at shows including Gucci, Duro Olowu and Felder &Felder. Gaining great experience and being entrusted with expensive jewellery and accessories, ensuring correct timing and co-ordination of my designated models.