Experience

Evofarm

• Romania
• Retail Pharmacies
• 1 - 100 Employee

• Project Development Manager

  • Jul 2021 - Present

  Implementation of the rebranding process and standards of Evofarm pharmacies according to the schedule established by the Company Board; Implement outdoor campaigns for pharmacies in order to increase brand awarness Periodically, presents to the Board the requested reports and analyzes Developing and maintaining relationships with suppliers Establish and aprove outdoor projects with the local authorities Prepare the budget for each pharmacy in rebranding process Implementation of the rebranding process and standards of Evofarm pharmacies according to the schedule established by the Company Board; Implement outdoor campaigns for pharmacies in order to increase brand awarness Periodically, presents to the Board the requested reports and analyzes Developing and maintaining relationships with suppliers Establish and aprove outdoor projects with the local authorities Prepare the budget for each pharmacy in rebranding process



Farmexpert D.C.I.

• Romania
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Marketing Coordinator

  • Feb 2013 - Aug 2019

  Prepare and implement of at least 4 seasonal campaigns for patients of Alphega pharmacies with POSM materials Prepare and implement marketing strategy in BTL and ATL Participate and implement at least 8 Alphega representation events annually. Optimizing the number of consumers reached in accordance with the approved budget. Carrying out at least two national media campaigns in accordance with the available budget. Monthly preparation of a monthly online traffic monitoring report. Permanent monitoring and updating of Alphega's marketing budget. Monthly field visits of pharmacy branding implementations according to the routing established with the Executive Director of Alphega. Proposals for new POSMs for new products or manufacturer agreements Show less



UPC ROMANIA SRL

• Bucureşti, România

• Merchandise Manager

  • Nov 2009 - Feb 2013

  Planning and implement trade marketing activities by each distribution channel and tailored made, based on the marketing strategy and budget allocated to each brand Develop standards, systems and best practices for content creation and distribution Coordinate multi-functional project teams to ensure excellence in execution Shop redesign and brand compliance Proposals for new POSMs for new products or manufacturer agreements Planning and implement trade marketing activities by each distribution channel and tailored made, based on the marketing strategy and budget allocated to each brand Develop standards, systems and best practices for content creation and distribution Coordinate multi-functional project teams to ensure excellence in execution Shop redesign and brand compliance Proposals for new POSMs for new products or manufacturer agreements



Help Net Farma

• Romania
• Pharmaceutical Manufacturing
• 300 - 400 Employee

• Trade Marketing Manager

  • Jan 2008 - Nov 2009

  Planning and implement trade marketing activities by each distribution channel and tailored made, based on the marketing strategy and budget allocated to each brandConcept and implement POSM, specific to each distribution channel and based on the customer segmentationFollow-up promo activitiesRegular data market analysis, in order to transmit to the sales force the trends and evolutionDevelopment of merchandising schemesRegular trade visit to check the implementation of trade marketing activities, merchandising schemes and competition monitoringDefine trade marketing strategy Show less

• Trade Marketing Specialist

  • Aug 2007 - Jan 2008

  Concept and implement POSM, specific to each distribution channel and based on the customer segmentationFollow-up promo activitiesPlanning and implement trade marketing activities by each distribution channel, based on the overall marketing strategy Development of merchandising schemes and review



Sensiblu

• Pharmaceutical Manufacturing
• 300 - 400 Employee

• Trade Marketing Coordinator

  • Dec 2005 - Aug 2007

  Competition reports Development of merchandising schemes Stock Control: correct size-up of the stock vs sales, launching orders Development of promotions and sales contests for the sales force Development and implementation of shelf planograms for each POS Implements strategies and plans to deliver Category/sub Category growth based on consumer, shopper, customer requirements and competitive landscape. Competition reports Development of merchandising schemes Stock Control: correct size-up of the stock vs sales, launching orders Development of promotions and sales contests for the sales force Development and implementation of shelf planograms for each POS Implements strategies and plans to deliver Category/sub Category growth based on consumer, shopper, customer requirements and competitive landscape.



Ursus Breweries

• Romania
• Food and Beverage Services
• 400 - 500 Employee

• Sales & Trade Marketing Specialist

  • Mar 2002 - Dec 2005

  Optimizing the existing portfolio by listing and delisting products Negotiation and follow-up of ongoing partnerships Stock control and execution Creating and implementing contests for the distributor's sales force Order management for key customers in the area Providing promotional materials in locations Optimizing the existing portfolio by listing and delisting products Negotiation and follow-up of ongoing partnerships Stock control and execution Creating and implementing contests for the distributor's sales force Order management for key customers in the area Providing promotional materials in locations