Nicola Ashley

Global Head of Marketing at VoCoVo
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Nivien Kau, PMP

Thanks to Nicola for the overly support in clearing the project’s roadblocks, good responsiveness and lots of positivity with willing-to-try attitude. Hope we can work together in the future to come. Kudos to my team player.

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Credentials

  • Diploma in Professional Digital Marketing
    CIM | The Chartered Institute of Marketing
    Dec, 2022
    - Nov, 2024

Experience

  • VoCoVo
    • United Kingdom
    • Wireless Services
    • 1 - 100 Employee
    • Global Head of Marketing
      • Nov 2021 - Present

      Responsible for marketing strategy for the growth of VoCoVo business in North America and Europe.Leading the team to deliver agreed GTM strategies embracing the entire marketing mix. Key deliverables include integrated lead generation, proposition development, thought leadership, content marketing and sales enablement for global sales teams.

    • Proposition Manager
      • Jun 2021 - Nov 2021

      Working with product development and sales teams to develop VoCoVo hardware and SaaS product propositions for new and existing markets.

  • Vivid Business Growth
    • United Kingdom
    • Advertising Services
    • Owner
      • Oct 2015 - Jun 2021

      Vivid Business Growth exists to help you see clearly the relationship between your marketing input and sales output. By taking a concise look at what you are trying to achieve from a sales perspective we will audit your sales processes and marketing activities to evaluate if they are all working effectively to meet your goals. We will work with you to make sales-driven marketing decisions so that everything you invest in is tightly focused on delivering business. Vivid Business Growth exists to help you see clearly the relationship between your marketing input and sales output. By taking a concise look at what you are trying to achieve from a sales perspective we will audit your sales processes and marketing activities to evaluate if they are all working effectively to meet your goals. We will work with you to make sales-driven marketing decisions so that everything you invest in is tightly focused on delivering business.

  • Dyson
    • Singapore
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • NPD Project Manager
      • Sep 2019 - Mar 2021

      Engaged on contract to deliver project management for NPD launch of exciting new personal care product from Dyson. Responsible for coordinating the communication of commercial marketing objectives and product performance claims from RDD into full creative execution across the whole marketing mix. Working with cross category teams in global markets to deliver global direct and indirect launch in 2021. Engaged on contract to deliver project management for NPD launch of exciting new personal care product from Dyson. Responsible for coordinating the communication of commercial marketing objectives and product performance claims from RDD into full creative execution across the whole marketing mix. Working with cross category teams in global markets to deliver global direct and indirect launch in 2021.

  • Wincanton
    • United Kingdom
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • W2 Partner Manager
      • Jun 2018 - Jun 2019

      During this one year contract I was responsible for setting up a network of partner businesses to bring Wincanton's vision of the digitised supply chain to life. My role was to seek and develop partner relationships across a range of technology disciplines from eFulfilment, automation, robotics, blockchain, AI, collaboration tools and more. Once established my goal was to co-develop POCs, go to market plans and on-going marketing and PR support. I was responsible for facilitating the relationship between partners and both existing and new customers and to nurture these relationships. Show less

  • Retriever Sales Performance
    • Cirencester
    • Consultant & Account Director
      • Nov 2011 - Oct 2015

      Retriever Sales Performance is a sales growth consultancy who work with businesses of all kinds to help them create a clear new business strategy. This involves guiding them through a process of proposition development, helping them define target audiences, reviewing sales processes and marketing activities to enable the development of a robust and measurable sales growth plan. Retriever Sales Performance works with businesses spanning all sectors from Management Consultancy, IT, Communications, Professional Services, Logistics to Education and more. As a senior member of the team I had three distinct areas of responsibility; Consultant - I was responsible for providing initial consultancy to new clients by working with stakeholders to understand their sales ambitions and working with them to develop a new business strategy. By providing advice and coaching it was my responsibility to manage the client relationship on-going. Account Director - As an extension of my initial involvement in providing consultancy to clients I acted at Account Director for their business ensuring the team providing them with sales support were delivering in accordance with KPI's and the agreed new business strategy. New Business Director - I worked to support other senior members of the team in a New Business Director capacity to win new business. I gained experience pitching to clients of all kinds across all sectors and was successful in bringing in Retriever's largest client to date. Show less

  • Dyson
    • Singapore
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Head of European Marketing-Commercial Division
      • Nov 2009 - Oct 2011

      Responsible for developing the Commercial marketing strategies across 8 European markets post launch. With the goal of generating brand awareness in this new market sector, driving sales growth and opening new routes to market.

    • European Marketing Manager
      • Apr 2007 - Nov 2009

      The marketing lead in a cross functional team responsible for launching The Dyson Airblade across Europe. Researched the European competitive landscape, pricing, local Dyson brand awareness and cultural challenges to create product propositions relevant for 8 European markets.

    • NPD Marketing Manager
      • May 2005 - Apr 2007

      The first member of the newly created Commercial Division at Dyson tasked with taking X062 (The Dyson Airblade™ Hand Dryer) to market. This hugely exciting project delivered by a small cross functional team from RDD, marketing, sales, PR successfully delivered the UK launch of Dyson Airblade™ on time and within budget.

  • PTC Arbortext
    • Software Development
    • 1 - 100 Employee
    • European Marketing Manager
      • Dec 1999 - May 2003

      Arbortext provide publishing software solutions to those with complex publishing requirements such as scientific journal publishers or clients in the defence and automotive sectors where technical documentation poses specific challenges. I was responsible for working with sales and marketing teams across Europe to promote Arbortext software. This involved a range of events, the development of white papers, case studies and sales materials. During my time at Arbortext I was responsible for supporting the channel marketing strategy by supporting partners with training materials, co-branded marketing collateral and support at local events. Show less

  • The Cronos Group
    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Corporate Operations Co-Ordinator
      • Dec 1997 - Nov 1999

      Cronos is a global marine freight leasing company. My role here was to support the regional offices in Southern Europe with operational information from head office. This included liaising with the Head of Operations on their behalf to approve customer leasing contracts and advising on pricing and availability. Cronos is a global marine freight leasing company. My role here was to support the regional offices in Southern Europe with operational information from head office. This included liaising with the Head of Operations on their behalf to approve customer leasing contracts and advising on pricing and availability.

Education

  • University of Sussex
    International Relations & Development Studies, International Relations
    1993 - 1996
  • Oxford College of Marketing
    Professional Diploma in Digital Marketing, Digital Communication and Media/Multimedia
    2021 - 2022
  • Shrewsbury Colleges Group
    1991 - 1993

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