Nicola Tatum

Head of Marketing at Activate Learning Education Trust
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Location
Greater Reading Area, GB

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Experience

    • Education
    • 1 - 100 Employee
    • Head of Marketing
      • Jan 2023 - Present

    • United Kingdom
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Senior Product Manager
      • Sep 2010 - Jan 2023

      HiPP Organic are the largest organic baby food brand in the UK, and have the only organic formula milk range available. I am responsible for the milks range in the UK: brand planning, communications and promotional planning, implementation and evaluation, performance monitoring and everything else. HiPP Organic are the largest organic baby food brand in the UK, and have the only organic formula milk range available. I am responsible for the milks range in the UK: brand planning, communications and promotional planning, implementation and evaluation, performance monitoring and everything else.

    • Food and Beverage Services
    • 1 - 100 Employee
    • Senior Brand Manager
      • Oct 2000 - Aug 2010

      I started at Tetley after returning from travelling to the Far East, beginning as an Assistant Brand Manager and progressing to a Senior Brand Manager. I was responsible for various aspects of the Tetley brand over the years, from on pack promotional activity to cause related marketing programmes, from a huge consumer relationship marketing programme to NPD, which including launching Tetley's first ever green and speciality tea ranges. I started at Tetley after returning from travelling to the Far East, beginning as an Assistant Brand Manager and progressing to a Senior Brand Manager. I was responsible for various aspects of the Tetley brand over the years, from on pack promotional activity to cause related marketing programmes, from a huge consumer relationship marketing programme to NPD, which including launching Tetley's first ever green and speciality tea ranges.

    • Food and Beverage Manufacturing
    • 300 - 400 Employee
    • Assistant Product Manager
      • Jul 1999 - Apr 2000

      This was my first FMCG role and involved NPD, pack design and performance management. This was my first FMCG role and involved NPD, pack design and performance management.

Education

  • University of Bradford
    BSc, Business Management
    1995 - 1999
  • Wymondham College
    GCSE's and A levels
    1988 - 1995

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